Midea solidified its continued leadership in home solutions with the unveiling of its latest product lines at the recent Asia-Pacific 2025 Dealer Conference in Bali, Indonesia. With the theme “The Power of One,” the event brought together 450 partners and dealers from across the region to reinforce sustainable collaboration through leadership, digitization, and innovation.
Attendees explored Midea’s immersive experience zones, featuring the newest product lines that cater to consumers’ unique needs and preferences.
Smarter life with AI ECOMASTER
Midea brings intelligence with the AI ECOMASTER line, which uses AI-driven optimizations to cut energy consumption by up to 30%.
In the Philippines, Midea’s Avigator Full DC Inverter Split-Type Air Conditioner has AI-powered smart control that auto-adjusts the temperature to optimize energy consumption. It is also equipped with I-Clean+ and Air Magic capabilities that guarantee healthy air for your home.
Seamless living with SMART MASTER
Nothing makes home living better than combining convenience, comfort, and efficiency at your fingertips. Midea’s SMART MASTER line brings this to life with intelligent sensors, AI-powered control, and seamless connectivity across living spaces
The MDRS791 Refrigerator has Smart Cooling and multiple intelligent sensors that keep food fresh for a longer time, while the Air Purifier uses three smart sensors and AI mode for real-time filtration and better air quality. With the Midea Smart Hope app, you can effortlessly manage your appliances, track energy consumption, and customize settings for your convenience and savings, anytime and anywhere.
Redefined convenience with SPACE MASTER
Upgrading your home need not take up much of your space with Midea’s SPACE MASTER line that combines performance and aesthetics, suitable for compact homes. The SPACE MASTER Refrigerator, for instance, lets you store as many essentials without compromising kitchen space, while the Dishwasher and Heat Pump Washer-Dryer, among other innovative selections, offer space-efficient performance, which users can also seamlessly manage through the app.
Tougher solutions at Residential and Building Technologies
To cater to Asia’s humid climate which rapidly affects product quality over time, Midea showcased its Residential Air-Conditioner solutions with Prime Guard™ corrosion-resistant technology, providing lasting comfort and durability for air solutions. Supporting this, indoor AC units are equipped with TU1 copper tubes and a silver shield coating for sustained lifespan, while outdoor units have HYPER GRAPFINS technology for enhanced durability.
Apart from its latest innovations, Midea announced its upcoming Main Partner Sleeve Sponsorship of FC Barcelona, further expanding its global sports sponsorship portfolio. Alongside long-standing partnerships with the Asian Football Confederation (AFC) and Manchester City Football Club, this collaboration celebrates the spirit of sports and connects Midea with fans worldwide.
The company also presented its continuous growth with strong investments in research and development (R&D). Over the past five years, Midea has invested $10 billion in R&D, securing more than 100,000 patents, and will allocate another ¥50 billion in the next three years toward AI large models, new energy, robots, and embodied intelligence.
To learn more about Midea’s latest home solutions, visit www.midea.com/ph, follow @midea_philippines on Instagram and on TikTok @mideaphilippines, subscribe to Midea Philippines Official on YouTube, and like @MideaPhilippines on Facebook.