Manila, Philippines (October 23, 2025) — HUAWEI continues to set the benchmark for innovation and elegance with the launch of the HUAWEI Pura 80 Series. More than just a stylish device, it delivers next-level performance through its lifelike Ultra Chroma XMAGE Camera with true-to-life color accuracy, intelligent AI imaging, seamless AppGallery access, and premium after-sales care. Designed for users who value both artistry and performance, the HUAWEI Pura 80 Series brings together advanced technology and refined craftsmanship to meet the demands of modern living.
Whether you’re upgrading for creativity, productivity, or style, this device delivers exceptional value at every turn. Here’s why the HUAWEI Pura 80 stands out as the smartest upgrade you’ll make this year.
1. Experience Life in Full Color with the Ultra Chroma XMAGE Camera
First up, the HUAWEI Pura 80’s Ultra Chroma XMAGE Camera captures life exactly as you see it. Equipped with over 1.5 million spectral channels and XD Fusion Pro image processing, it captures color and light exactly as you see it. From the glow of sunset on your commute to the sparkle of city lights at night, every shot stays vivid and balanced, no filters required. Life doesn’t always wait for perfect lighting but with the Ultra Chroma XMAGE Camera, every moment shines.
This means no more dull, overexposed, or oversaturated photos. You can trust the HUAWEI Pura 80 to deliver lifelike images that match exactly what your eyes see.
2. Make Every Pic Count with AI-Powered Photography
Next, HUAWEI takes your shots to the next level with its AI-powered photography tools that make every picture count. The HUAWEI Pura 80’s advanced AI Remove feature lets you capture the perfect shot every time. With just one tap, you can erase photobombers, cluttered backgrounds, or unwanted reflections, leaving only what matters most in your frame.
Meanwhile, HUAWEI Pura 80’s AI Best Expression takes group photos to a whole new level by analyzing multiple shots and combining everyone’s best smiles into one flawless photo. No retakes. No awkward faces. Just picture-perfect memories every time.
Thanks to the HUAWEI Pura 80’s AI imaging engine and optimized portrait detection, you can effortlessly preserve the best moments, even in bustling streets or lively outings with loved ones capturing everything in beautifully crisp and balanced detail.
3. Access All Your Favorite Apps and Earn Rewards with HUAWEI AppGallery
Third on the list, the HUAWEI Pura 80 makes everyday convenience effortless through HUAWEI AppGallery, your all-in-one hub for apps, access, and rewards. Just open HUAWEI AppGallery, search for the app you want, and install it directly or follow the quick on-screen guide for alternatives.
Whether it’s GCash, BPI, Maya, Viber, Messenger, WhatsApp, Netflix, Viu, Angkas, or Grab, your daily apps are ready to go with no complicated setups required. Even Google apps can be accessed securely using HUAWEI’s supported methods, keeping you productive and connected every day.
With HUAWEI AppGallery, you don’t just get access to your favorite apps, you also get rewarded for every tap. Through AppGallery Rewards, each app download, purchase, or in-app transaction unlocks exclusive vouchers, partner promos, in-game credits, and discount codes from top brands.
Here’s how to claim your rewards in four easy steps:
- Open the HUAWEI AppGallery
- Tap Gifts in the Gift Center
- Choose your reward and copy the redemption code
- Install the app and apply your code
With the HUAWEI AppGallery, downloading isn’t just easy. Every app brings more possibilities, perks, and reasons to enjoy your HUAWEI Pura 80.
4. Enjoy Peace of Mind with Premium Service and Support
Fourth, HUAWEI ensures that owning the HUAWEI Pura 80 goes beyond cutting-edge performance; it’s also about peace of mind and premium care. Through its Premium Service HUAWEI Care+, every HUAWEI Pura 80 user enjoys top-tier protection and lasting peace of mind.
Coverage includes a One-Time Free Accidental Damage Protection, which safeguards your device from screen cracks, spills, and other unexpected mishaps within the first year. A service fee of PHP 1,299 applies per component (mainboard, front cover, rear cover, or camera) when claiming accidental damage protection, while all other components are covered free of charge. Users also enjoy Free Battery Replacement if capacity drops below 85% within twelve months, giving you lasting performance and reliability (Note: Subject to HUAWEI authorized service center inspection result).
All repairs use genuine HUAWEI parts, maintaining the device’s authenticity and full warranty coverage. For frequent travelers, the APAC Region Warranty provides after-sales support across multiple countries in the Asia-Pacific region, offering seamless assistance wherever you go.
Plus, with Priority Maintenance Service, you get faster repairs and dedicated handling at authorized service centers. Together, these benefits empower you with total confidence, seamless protection, and unmatched peace of mind with your HUAWEI Pura 80.
5. Celebrate the Season of Care with HUAWEI’s Service Giving Season
Finally, HUAWEI wraps up the experience with a festive touch with the Service Giving Season, running from October 10 to December 31, 2025. This limited-time campaign brings exclusive perks and savings to keep your devices in top condition.
Enjoy Free Labor for out-of-warranty repairs, allowing you to restore older devices without service fees for one repair per unit (parts cost applies).
Each successful repair also comes with a Complimentary Gift, where you can choose between a charging cable or adapter for added convenience. Extend your device’s life further, enjoy discounts on original accessories for smartphones, tablets, and laptops.
To top it off, all participating service centers offer Free Device Cleaning, Free Diagnostics, Free Expert Setup Support, and Free Pickup and Free Delivery Service making sure your device not only looks refreshed but also performs like new. It’s the perfect way to celebrate the season with care, savings, and service that keep your HUAWEI devices running their best.
Ready to Experience the Smartest Upgrade of the Year?
From next-level imaging to smarter app experiences and exclusive year-end rewards, the HUAWEI Pura 80 Series gives you more reasons to upgrade and stay inspired. Designed for a smarter generation, it delivers the perfect balance of power, creativity, and care — redefining what a premium smartphone experience should be.
See the world in a whole new light with the HUAWEI Pura 80 Series. Experience next-level imaging and design innovation with the HUAWEI Pura 80 Ultra priced at ₱89,999, the HUAWEI Pura 80 Pro at ₱59,999, and the HUAWEI Pura 80 at ₱47,999. Each purchase of the HUAWEI Pura 80 Series also comes with exclusive free gifts worth ₱30,197, 0% interest installment for up to 24 months, and priority delivery, giving you more reasons to upgrade today. Get yours now through the HUAWEI Online Store, Shopee, Lazada, TikTok Shop, or at HUAWEI Experience Stores nationwide.
To learn more about HUAWEI Pura 80 Series or HUAWEI’s Premium Service policies and updates, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).