- OPPO Find X8 and Find X8 Pro launched in global markets
- Overseas markets have become the growth engine for OPPO, contributing approximately 60% of its total shipments
- OPPO’s globalization is rooted in localization and driven by its focus on premiumization
OPPO, the world’s leading smart device brand, today announced the global availability of its
Find X8 and Find X8 Pro flagship smartphones. Each delivers ultra-grade experiences across
camera, performance, and battery life and debuts ColorOS 15 with its suite of advanced OPPO
AI solutions.
The global release of the OPPO Find X8 series underscores OPPO’s commitment to
globalization and its dedication to delivering top-quality products and services to users
worldwide.
“Our progress in globalization stems from OPPO’s commitment to understanding local
communities and delivering exceptional products and services,” said Billy Zhang, President of
Overseas Marketing, Sales and Services at OPPO. “As we expand in overseas market, we
remain committed to creating diverse and innovative solutions that enhance the users
experience.”
Overseas markets as OPPO’s growth engine
Overseas markets have become the growth engine for OPPO. Currently, the company operates
in over 70 countries and regions, with more than 300,000 retail spaces worldwide. OPPO now
ranks No. 4 globally in smartphone shipments, and overseas shipments account for
approximately 60% of its total volume.
PRESS RELEASE
Southeast Asia remains a core market for OPPO, where the brand holds the top position. Newly
established markets in 2024, such as Brazil and Argentina, underscore OPPO’s commitment to
expanding in Latin America. Now OPPO ranks NO.5 with a 62% year-on-year growth in Latin
America.
1
OPPO’s ambitions of globalization extend beyond smartphones as it evolves into a
comprehensive global technology company. With a diverse product portfolio that includes
internet services—engaging 700 million ColorOS users worldwide
2—and a growing lineup of IoT
products, OPPO is dedicated to expanding its presence in global markets.
Strengthening local connections through retail, manufacturing, and cultural engagement
A significant part of OPPO’s globalization success comes from its commitment to connect with
local communities.
With the goal of resonating with people and understanding their unique cultures, OPPO partners
with Discovery Channel this year to launch the “Culture in a Shot” initiatives, celebrating culture
diversity through OPPO imaging technology. To date, over 330 million people worldwide have
been inspired by these cultural images and stories.
OPPO’s understanding of local culture is also evident in its retail strategy. As part of its retail 3.0
Pro upgrading plan with a $60 million investment, OPPO integrate the local culture into its retail
space to create a welcoming and familiar environment for customers. In Indonesia, for example,
OPPO stores feature coffee corners with locally sourced coffee.
2 Data as of June 2024
1 Data from Canalys 2024 Q3
PRESS RELEASE
To ensure reliable quality for local consumers, OPPO is not just sold globally but also made
globally. With manufacturing centers in 8 countries, OPPO’s local production capabilities enable
it to efficiently meet regional market demands while strengthening connections with local
communities and economies.
Driving premiumization through joint innovation with global tech giants
As OPPO expands globally, it is also focusing on premiumization. By collaborating with leading
tech companies such as Google, MediaTek, Ericsson, and Hasselblad, OPPO continues to push
the boundaries of what’s possible in AI, imaging, and connectivity. For example, featuring AI
Telescope Zoom and Lightning Snap, OPPO Find X8 Series is the perfect Matchday Phone for
fans, under the collaboration between UEFA and OPPO.
These partnerships empower OPPO to deliver exceptional, premium experiences that cater to
discerning consumers worldwide, and strengthening its influence in premium markets.
With a focus on global expansion, local engagement, and premium experiences, OPPO is
committed to bringing innovative, high-quality solutions to users worldwide. The OPPO Find X8
series global launch exemplifies this commitment, and it is backed by OPPO’s dedicated global
service network in over 62 countries and regions. As it moves towards globalization and
localization, OPPO remains dedicated to delivering technology that empowers and connects
communities around the world.