You can stream “Hiraya (Haharanahin Kita) here.
April 24, 2025 — MANILA, PHILIPPINES–From school halls to Spotify covers, Paham’s journey is a modern-day harana come to life.
What began as a group of classmates chasing melodies in campus corridors has quietly grown into one of the most stirring acts in the indie and alternative rock scene. Their turning point came when they joined Off The Record, an indie label under Sony Music Entertainment Philippines, giving their music a wider platform while keeping their stories intact.
Today, Paham reaches a new high. On April 10th, they were chosen as the cover of Tatak Pinoy, one of Spotify Philippines’ most prominent editorial playlists—a spot they held for two weeks. It was more than a feature. It felt like a stamp of identity. A quiet but powerful recognition that they’re no longer just telling stories through songs. They’re becoming a defining voice in the evolving soundscape of Filipino music.
With over 2 million streams on their breakout track “Hiraya” and a growing catalogue of soul-stirring releases like “Gunita,” “Makiramdam,” and “Mahanap Ka,” Paham has steadily made their way into thousands of hearts. Their debut full-length album, Paham, released earlier this year, is a 12-track collection that explores longing, connection, and emotional distance—songs not just made for playlists, but for life’s quietest and loudest moments.
Their rise is not meteoric; it is intentional. Built on a foundation of busking sets, bar gigs, campus tours, and Wish Bus appearances. They didn’t explode overnight. They’ve been building something lasting.
You can stream “Hiraya (Haharanahin Kita) here.
What makes this moment even more powerful is who they are standing alongside.
Tatak Pinoy is home to some of OPM’s biggest names: Earl Agustin, Cup of Joe, Maki, SB19, BINI. It’s a roster of chart-toppers and hitmakers. Paham stands out among them. They are the underdogs. The band few were watching, quietly moving forward while the spotlight shone elsewhere.
And yet, here they are. Not just featured, but leading. Disrupting expectations. Rewriting the narrative.
Their sound—a modern-day harana shaped with indie guitars and poetic lyricism—does not chase trends. It creates intimacy. And in a time of quick hits and fleeting fame, Paham is a reminder that there’s still room for sincerity and storytelling.
This Tatak Pinoy cover isn’t just another win. It is a moment of arrival for a band turning hearts into stages and love songs into movements.
Paham is here. And they’re doing it their way.