MANILA, Philippines, 11th February 2026 – Hunting for the best deals can be overwhelming in a mall that is why SM North EDSA has officially partnered with Duon Wayfinding, the Philippines’ first real-time indoor navigation platform, to make shopping sprees convenient for its “Great Northern Sale” that will run until February 15.
With hundreds of merchants offering discounts of up to 70% off for the “Great Northern Sale”, navigating inside SM North EDSA can become intense even for the most seasoned shoppers. The Duon Wayfinding app solves this by highlighting which merchants are participating in the “Great Northern Sale,” ensuring they don’t miss stores with markdowns with the app’s turn-by-turn guidance.
With the help of Duon Wayfinding, shoppers can even plan their routes in advance to maximize their time during the five-day sale.
“The Great Northern Sale has always been about value, but this year, we’re focusing on a seamless and more ‘maxed out’ experience because we are doing this all for you,” Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing said.
The app’s convenience even extends beyond retail. Once the shopping bags are full, Duon Wayfinding helps users transition seamlessly to the next phase of their mall visit. Whether it’s a romantic Valentine’s date or a prosperity-filled Chinese New Year feast, the app ensures that the “post-sale” preferred dining destination of shoppers is easy to find at SM North EDSA.
“With our partnership with the Duon Wayfinding app, we’re giving our shoppers the gift of time. It’s about less time searching and more time celebrating with the people they love most,” San Agustin added.
Shoppers are encouraged to download the Duon Wayfinding app on the Google Play Store and App Store before heading to the “Great Northern Sale” to maximize their five-day shopping spree at their most-loved SM mall in the north.