September and October were extra exciting for BTS fans as SM Malls in the East hosted fan gatherings for RM, Jung Kook, and Jimin. Virgo Vibes: RM and Jung Kook Day Fan Gathering at SM Center Antipolo Downtown and SerendiPARK: Jimin Day Fan Gathering at SM City San Mateo drew enthusiastic BTS ARMYs for celebrations of music, fun and love for their idols.
In partnership with ARMYs of the East PH, a local BTS ARMY fanbase, these events showcased how SM Malls in the East have become safe and creative spaces for fans to express their love and connect with fellow enthusiasts. The gatherings were filled with heartfelt tributes, photo opportunities, fan interactions, that captured the joy of being part of the ARMY community.
Next on the lineup is Moon Bear: Jin and V Fan Gathering on November 30 at SM City East Ortigas. As part of the SM Fandom campaign, SM Malls in the East invites not just ARMYs but all fandoms to join the fun. Come celebrate your love for music, pop culture, and everything fandom at SM!