The Department of Trade and Industry (DTI) formally launched the Bagong Pilipinas MSME Hub on 4 December 2025 at the Ground Floor of the DTI Filinvest Building in Makati City. The flagship Hub marks a major milestone in the government’s broader strategy to strengthen the country’s MSME ecosystem through enhanced innovation, wider market access, and deeper integration into national value chains.
The event gathered leaders from government, industry champions, regional MSME representatives, development partners, and supporters of Filipino enterprise— signaling the Hub’s importance as a long-term platform for promoting regional products and building a more resilient, competitive MSME sector.
A NEW GATEWAY FOR MSMEs TO ACCESS HIGH-VALUE AND URBAN MARKETS
For many regional MSMEs, the journey into mainstream retail has long been hindered by high operational costs, limited networks, and barriers to entering high density commercial districts. The MSME Hub addresses these challenges by offering entrepreneurs a premium, permanent retail space where they can showcase products, observe real-time market behavior, and refine strategies based on credible retail performance.
By enabling MSMEs to access Makati’s vibrant commercial ecosystem, the Hub becomes a testing ground for product improvement, a venue for brand elevation, and a stepping stone toward partnerships with institutional buyers and premium retailers. This structured access is complemented by reliable reporting systems and sales visibility—giving MSMEs clearer insights for production planning, pricing, and supply management.
A CURATED EXPERIENCE THAT ELEVATES FILIPINO CRAFTSMANSHIP
Guests at the launch explored the Hub’s 300-square-meter space thoughtfully designed to highlight Filipino creativity and innovation. The store features well curated sections—ranging from apparel and accessories to home décor, artworks, Halal-certified goods, coconut innovations, and specialty food products. Every display celebrates the craftsmanship behind the regions and communities represented.
Lighting, textures, and visual storytelling bring each product category to life, enabling visitors to appreciate how Filipino MSMEs have significantly leveled up through DTI’s trade fairs, design interventions, and upskilling programs. With each collection, the Hub demonstrates the depth of cultural identity, artistry, and entrepreneurial excellence found across the country.
DTI launches Bagong Pilipinas MSME Hub, a national showcase advancing Filipino creativity and enterprise
A CAFÉ EXPERIENCE THAT COMPLEMENTS THE CREATIVE RETAIL JOURNEY
The launch also highlighted the presence of Auro Café, a homegrown Filipino brand offering locally inspired food and beverages sourced from farming communities. The café transforms the Hub into a destination where visitors can linger, connect, and engage more meaningfully with the stories behind the products.
This hospitality element reinforces the Hub’s role as both a market access platform and a community space that nurtures collaboration and conversation. TATAK PINOY, MSME DEVELOPMENT, AND THE ROAD AHEAD
Assistant Secretary Nylah Bautista shared: “The MSME Hub embodies the Tatak Pinoy Strategy—strengthening our ability to produce, create, and innovate globally competitive Filipino products.This space is not just a store; it is part of a larger ecosystem that supports our MSMEs through digitalization, diversification, and continuous mentoring. As we scale the Hub model across the regions and integrate it with the OTOP Hub network, we ensure that more Filipino enterprises gain the visibility, structure, and support they need to thrive in a modern economy.”
A SCALABLE MODEL FOR NATIONAL ROLLOUT
The Hub will evolve throughout the year with rotating showcases, regional spotlights, and thematic features—ensuring wider participation of MSMEs nationwide. The concept is designed to be replicable and scalable, enabling DTI to bring similar market-access platforms to more regions while merging it with the strengthened OTOP Hub implementation.
NOW OPEN TO THE PUBLIC The DTI Bagong Pilipinas MSME Hub is now open Mondays to Fridays, 7:00 AM to 7:00 PM. Visitors are invited to explore the space, enjoy Auro Café, and discover exceptional products crafted by Filipino entrepreneurs. Every visit supports the livelihoods behind these enterprises and helps strengthen an MSME sector vital to the nation’s long-term prosperity.