MANILA, Philippines – In today’s era of digital innovation, the emergence of virtual currencies such as Non-Fungible Tokens (NFTs) have opened up new opportunities for businesses and brands to connect and engage with their audiences.
However, navigating its complex nature makes many Filipinos hesitate to embrace the relatively niche and new market. Collectors are wary of the fluctuating and unpredictable nature of the prices, as well as their lack of technical expertise and knowledge. They are also concerned of selling NFT projects fast while maintaining a competitive price point.
Mintoo, the exclusive NFT marketplace partner of PDAX, the Philippines’ leading homegrown cryptocurrency exchange and supervised by the Bangko Sentral ng Pilipinas, recognizes this gap. By providing a welcoming and accessible space for digital collectors and NFT creators alike, Mintoo aims to revolutionize the way Filipinos perceive and engage with this technology by providing relatable and fun ways to engage with various target markets. This way, Mintoo can start owning the power and potential of community-driven NFTs in the digital space.
With Mintoo, collectors can purchase from carefully curated and exclusive collections with Philippine pesos, while artists can launch their projects through the platform without requiring from them any prior background or technical expertise knowledge on NFTs.
Mintoo is built on the Polygon proof-of-stake (PoS) protocol, a widely used Ethereum-scaling blockchain network that has attracted high adoption for NFT transactions because of its faster transaction speeds and lower gas fees.
To further push NFT adoption in the country, Mintoo partners with brands, local artists and creators, and local communities to give their target audiences a highly localized and customized experience of having and enjoying the benefits of digital collectibles. Just after its launch in March this year, Mintoo has already collaborated with different organizations for tailor-fit, customer-centric programs.
Making NFTs mainstream through communities
The promising potential of NFTs are slowly being realized through the real-life uses and cases being pursued by Mintoo. By making NFTs’ value relevant to certain niche communities, Mintoo is able to capitalize on NFTs’ growing significance. By making NFTs more accessible to the general public, mainstream adoption becomes increasingly more possible.
Just recently, Mintoo collaborated with Newport World Resorts to launch a special edition Ang Huling El Bimbo digital collectible, wherein the special edition NFTs sold on Mintoo also acted as tickets to the event itself. These ticket holders were eligible for exclusive vouchers from partnered food merchants and digital souvenirs.