Manila, Philippines – 7 February 2024
I’M IN, a solution-based Asian fit lingerie brand, has officially marked its arrival in the Philippines
with the launch of its retail website, ph.iminxx.com. This significant move brings forth a range of
affordable, quality, and functional intimate-wear, meticulously designed for every Filipina’s
everyday hustle.
Local distributors Jean De Rama and Candy Gamos, express their excitement with introducing
I’M IN to the Philippines. “We ourselves have experienced the challenges of limited bra options
that are available in the local market. We even got used to sizes, which are apparently not our
true fit, and we settled due to the lack of better choices. So discovering I’M IN is like a breath of
fresh air. And bringing the brand to the Philippines is our definition of Filipinas supporting
Filipinas.” say De Rama and Gamos.
I’M IN places the highest importance on the synergy of comfort and functionality, ensuring that
all intimates are meticulously tailored for an Asian fit. The brand takes pride in featuring wireless
designs that provide optimal support without compromising on comfort. This unique approach
challenges the perception that women have to choose between style and comfort.
Key Features of I’M IN:
- Asian Fit Expertise: I’M IN understands the diverse body shapes of Asian women,
handcrafting each piece to provide a comfortable and flattering fit for Asian women. - Wireless Designs: I’M IN bras come in wireless designs so say goodbye to discomfort
without sacrificing support. - Affordability & Quality: I’M IN is committed to providing affordable lingerie without
compromising on quality. The brand believes that every woman deserves access to wellcrafted
intimates regardless of their lifestyle. - Modern Aesthetic: The collections from I’M IN embody a modern and simplistic aesthetic
and shades, challenging traditional notions that women must choose between style and
comfort. - Product Technology: Boasting of our specially woven air-ee signature fabric, ふわふわ
fuwafuwa breathable & cushiony cups, and anti-bacterial underwear lining to name a few—
our key technologies on fabrics and paddings separate us from the rest of the pack.
The debut collection in the Philippines showcases a wide range of bras and cheekies, from
everyday essentials to non-slip strapless pieces, catering to the diverse needs of Filipinas.
For further information or media inquiries, please contact:
Follow @iminxx.ph on Instagram and join the conversation by using #IMINXXPH to stay updated
on the brand’s latest news and offerings.