{"id":20539,"date":"2019-11-08T19:28:10","date_gmt":"2019-11-08T11:28:10","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=20539"},"modified":"2019-11-08T19:28:20","modified_gmt":"2019-11-08T11:28:20","slug":"kwentong-jollibees-choice-and-schoolboy-showcase-special-occasions-and-values-tops-youtube-ads-leaderboard","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/kwentong-jollibees-choice-and-schoolboy-showcase-special-occasions-and-values-tops-youtube-ads-leaderboard\/","title":{"rendered":"Kwentong Jollibee\u2019s \u201cChoice\u201d and \u201cSchoolboy\u201d showcase special occasions and values, tops YouTube Ads Leaderboard"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-attachment-id=\"20540\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/kwentong-jollibees-choice-and-schoolboy-showcase-special-occasions-and-values-tops-youtube-ads-leaderboard\/attachment\/jb-youtube\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2019\/11\/JB-Youtube.jpg\" data-orig-size=\"1600,1066\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"JB &#8211; Youtube\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;[From left: Google Philippines B2B Marketing Specialist Pam Cabuslay, Advertiser and Agency Marketing Manager Denise Gamo-Halague\u00f1a (second from left), and Account Manager Al Lim (rightmost) congratulate (third from left) McCann World Group Accounts Manager Tonee Lacson, Jollibee Philippines Brand Engagement Manager Cat Trivi\u00f1o, Assistant Vice President for Brand Communications, PR and Digital Arline Adeva, and Assistant Brand Manager Pamie Cruz.]&lt;\/p&gt;\n\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2019\/11\/JB-Youtube-300x200.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2019\/11\/JB-Youtube-1024x682.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2019\/11\/JB-Youtube-1024x682.jpg\" alt=\"\" class=\"wp-image-20540\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2019\/11\/JB-Youtube-1024x682.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2019\/11\/JB-Youtube-300x200.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2019\/11\/JB-Youtube-768x512.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2019\/11\/JB-Youtube.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>[From left: Google Philippines B2B Marketing Specialist Pam Cabuslay, Advertiser and Agency Marketing Manager Denise Gamo-Halague\u00f1a (second from left), and Account Manager Al Lim (rightmost) congratulate (third from left) McCann World Group Accounts Manager Tonee Lacson, Jollibee Philippines Brand Engagement Manager Cat Trivi\u00f1o, Assistant Vice President for Brand Communications, PR and Digital Arline Adeva, and Assistant Brand Manager Pamie Cruz.]\n<\/figcaption><\/figure>\n\n\n\n<p>With the brand being a consistent part of the YouTube Ads Leaderboard, Jollibee continues its digital engagement leadership through relevant and insightful storytelling. Two of the well-loved brand\u2019s videos made it to the local ranking list for the most effective ads in the first half of 2019, with Kwentong Jollibee Valentine installment \u201cChoice\u201d and Kwentong Jollibee Mother\u2019s Day Special \u201cSchoolboy\u201d.<\/p>\n\n\n\n<p>The bi-annual YouTube Ads Leaderboard Philippines recognizes the top 10 brand advertisements based on a combination of popularity and promotion on YouTube ads during the first and second half of the year.<\/p>\n\n\n\n<p>Directed by Ianco de la Cruz, \u201cChoice\u201d revolves around the story of Ann, a young woman who is torn between two men in her life. While sharing profound moments with her long-time best friend, Paul, she also begins to find comfort in Jay \u2014 a new co-worker who has helped her discover a different side of herself. \u201cChoice\u201d has garnered more than 5.7 million YouTube views as of October 31.<\/p>\n\n\n\n<p>Meanwhile, the Kwentong Jollibee Mother\u2019s Day episode \u201cSchoolboy\u201d follows the narrative of a young student as he overcomes his insecurities with the help of his mother\u2019s care and encouraging words that gave him the assurance he needed. As of October 31, \u201cSchoolboy\u201d has reached over 5 million YouTube views.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kwentong Jollibee Valentine Series 2019: Choice\" width=\"680\" height=\"383\" src=\"https:\/\/www.youtube.com\/embed\/KGH4TBl7v-0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cWith the two videos making it to the Top 10 of the YouTube Ads Leaderboard Philippines, we are truly grateful to share with Filipinos the stories we\u2019ve been fortunate enough to have come across. We commit to continue developing groundbreaking online content, anchored on compelling storytelling, that will inspire more Filipinos to believe in the joy of love and giving,\u201d shared Arline Adeva, Jollibee Philippines Assistant Vice President for Brand Communications, PR and Digital.<\/p>\n\n\n\n<p>For the first half of 2019, Google Philippines shared that the YouTube Ads Leaderboard observed that harping on seasonal and moment celebrations continues to be one of the powerful trends amongst the line-up of advertisements, inspired by relevant themes close to their audience\u2019s hearts. The Valentine\u2019s Day installment \u201cChoice\u201d depicts the reality of having loved and lost in life, and continuing to have faith in love. \u201cSchoolboy\u201d, on the other hand, features the unexampled power of a mother\u2019s nurturing love in time for this year\u2019s Mother\u2019s Day season. Jollibee is truly known for capturing pivotal moments shared within Filipino families and bridging these stories well told with equally powerful Filipino family values, thus positioning them as the only brand that captured two spots in this semester\u2019s YouTube Ads Leaderboard.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kwentong Jollibee Mother&#039;s Day 2019: Schoolboy\" width=\"680\" height=\"383\" src=\"https:\/\/www.youtube.com\/embed\/UNDpEUCBYkk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>With Jollibee\u2019s continued success on the YouTube Ads Leaderboard, audiences can only expect more relevant and engaging content from the brand and its creative agency, McCann World Group Philippines.<br> To watch Kwentong Jollibee\u2019s \u201cChoice\u201d and \u201cSchoolboy\u201d, visit Jollibee Studios\u2019 official YouTube Channel at <a href=\"http:\/\/www.youtube.com\/user\/jollibeedigital1\">www.youtube.com\/user\/jollibeedigital1<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the brand being a consistent part of the YouTube Ads Leaderboard, Jollibee continues its digital engagement leadership through relevant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2730],"tags":[3893,3903,2733,3902],"class_list":["post-20539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-jollibee","tag-kwentong-jollibee","tag-lifestyle","tag-youtube-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kwentong Jollibee\u2019s \u201cChoice\u201d and \u201cSchoolboy\u201d showcase special occasions and values, tops YouTube Ads Leaderboard - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, 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