{"id":23769,"date":"2020-07-24T18:08:49","date_gmt":"2020-07-24T10:08:49","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=23769"},"modified":"2020-07-24T18:10:23","modified_gmt":"2020-07-24T10:10:23","slug":"ap-to-equip-all-visual-journalists-globally-with-sony-imaging-products","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/ap-to-equip-all-visual-journalists-globally-with-sony-imaging-products\/","title":{"rendered":"AP to equip all visual journalists globally with Sony imaging products"},"content":{"rendered":"\n

Sony Electronics Inc., a global leader in imaging, and The Associated Press, the trusted global news organization, announced today a new collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists around the world.<\/h3>\n\n\n\n
\"\"
Renata Brito covering protests in the Spain-France border<\/figcaption><\/figure>\n\n\n\n

A wide variety of Sony\u2019s imaging solutions products will begin delivery immediately, including the full-frame mirrorless Alpha\u2122 cameras, 4K XDCAM video cameras and an assortment of Sony\u2019s 57 E-mount lenses including G Master\u2122 models.<\/p>\n\n\n\n

\u201cWe are extremely honored to announce this collaboration with The Associated Press, an organization with an incredible history in journalism that continues to raise the bar for global news reporting and delivery,\u201d said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. \u201cThe Associated Press is a universally trusted brand for news information in the world. We are honored to equip AP\u2019s journalists with our technology and support, giving them the opportunity to capture, transmit and deliver imagery in ways they never could before.\u201d<\/p>\n\n\n\n

\u201cSony\u2019s history of innovation aligns well with AP\u2019s, and with our vision for the future of visual journalism,\u201d said Derl McCrudden, AP deputy managing editor for visual and digital journalism. \u201cAP is committed to providing the best imagery to our member news organizations and customers across the globe. Adopting Sony\u2019s cutting-edge equipment and technology allows us to do that, by enabling our photographers and video journalists to be faster and more flexible, ultimately creating better visual journalism.\u201d<\/p>\n\n\n\n

When the transition to Sony is complete, AP\u2019s video journalists and photographers will for the first time be equipped with the same brand of cameras, allowing for seamless collaboration among the news agency\u2019s journalists as they tell the world\u2019s stories in whatever medium is right for the moment.<\/p>\n\n\n\n

AP visual journalists will be able to share Sony’s cameras and lenses, as well as the images they capture, to produce a news report unhindered by technical limitations.<\/p>\n\n\n\n

\u201cThe new mirrorless technology in Sony\u2019s cameras allows for a completely silent operation, meaning our photojournalists can work in environments without interrupting the scene around them,\u201d said AP Director of Photography J. David Ake. \u201cThis is a huge leap forward in photojournalism.”<\/p>\n\n\n\n

In addition to delivery of product, AP and Sony will work together to improve workflow and efficiency of field operations, including testing of 5G capabilities.<\/p>\n\n\n\n

\"\"
Georganne Moline competes in women’s 300-meter hurdles at the Weltklasse Z\u009frich Inspiration Games at Mt. San Antonio College on Thursday, July 9, 2020, in Walnut, Calif. Athletes competed from seven different locations around the world. (AP Photo\/Ashley Landis)<\/figcaption><\/figure>\n\n\n\n

Sony offers 5G through its Xperia\u2122 product line, which uses technology from its cameras, professional monitors, and audio devices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sony Electronics Inc., a global leader in imaging, and The Associated Press, the trusted global news organization, announced today a […]<\/p>\n","protected":false},"author":1,"featured_media":23770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2730],"tags":[4655,4657,4063],"class_list":["post-23769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-ap","tag-associate-press","tag-sony-electronics"],"yoast_head":"\nAP to equip all visual journalists globally with Sony imaging products - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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