{"id":27397,"date":"2021-03-22T14:18:10","date_gmt":"2021-03-22T06:18:10","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=27397"},"modified":"2021-03-22T14:18:15","modified_gmt":"2021-03-22T06:18:15","slug":"clara-benin-joins-sony-music-entertainments-new-southeast-asian-label-offmute","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/entertainment\/music-entertainment\/clara-benin-joins-sony-music-entertainments-new-southeast-asian-label-offmute\/","title":{"rendered":"Clara Benin joins Sony Music Entertainment\u2019s new Southeast Asian label \u2018OFFMUTE\u2019"},"content":{"rendered":"\n<h3 class=\"has-text-align-center wp-block-heading\"><em>OFFMUTE offers emerging artists from across all genres a dedicated platform to pursue their own creative vision and reach audiences across Southeast Asia<\/em><\/h3>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><em>New artists on board include acclaimed Philippine singer-songwriter Clara Benin, Indonesian alt-pop sensation Mezzaluna and Malaysian recording star liesl-mae<\/em><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/03\/PICTURE2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"27398\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/entertainment\/music-entertainment\/clara-benin-joins-sony-music-entertainments-new-southeast-asian-label-offmute\/attachment\/picture2\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/03\/PICTURE2.jpg\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"PICTURE2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/03\/PICTURE2-300x169.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/03\/PICTURE2-1024x576.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/03\/PICTURE2-1024x576.jpg\" alt=\"\" class=\"wp-image-27398\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/03\/PICTURE2-1024x576.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/03\/PICTURE2-300x169.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/03\/PICTURE2-768x432.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/03\/PICTURE2-1536x864.jpg 1536w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/03\/PICTURE2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Friday 19 March 2021<\/strong> \u2013 Sony Music Entertainment announced today the launch of OFFMUTE \u2013 a new pan-regional label focused on championing new and emerging Southeast Asian talent by drawing on the combined experience of Sony Music\u2019s entire Southeast Asian team.<\/p>\n\n\n\n<p>OFFMUTE gives emerging recording artists across all genres an opportunity to develop their own music and follow their creative vision. The new label will support Southeast Asian artists in amplifying their music and building a strong pan-regional audience base through enhanced promotional, marketing and artist development, drawn from Sony Music&#8217;s global expertise and resources.<\/p>\n\n\n\n<p>\u201cOFFMUTE is a first-of-its-kind label in this part of the world, embracing the eclectic appeal and rich diversity that Southeast Asia has to offer, empowering artists with the resources and expertise to find success in a diverse region,\u201d said <strong>Shridhar Subramaniam<\/strong>, <strong>President, Strategy and Market Development, Asia and Middle East, Sony Music Entertainment<\/strong>. \u201cThat offering is compelling for a new generation of artists in the region and we\u2019re excited to help these artists fulfil their potential in the years to come.\u201d<\/p>\n\n\n\n<p><strong>Ariel Fung, Executive Vice President, Sony Music Southeast Asia<\/strong>, expresses his enthusiasm on the label\u2019s attempt to solidify its foothold in the global music industry. \u201cI am so excited to see the launch of OFFMUTE which embraces different genres of artists with their unique culture and style, and with the potential of cross-border success.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">NEW OFFMUTE ARTISTS FROM PHILIPPINES, INDONESIA AND MALAYSIA<\/h4>\n\n\n\n<p>OFFMUTE also announced today three new signings for the label: acclaimed Philippine singer-songwriter Clara Benin; Indonesian alt-pop sensation Mezzaluna; and Malaysian recording star liesl-mae.<br>An acclaimed singer-songwriter in the Philippines, <strong>Clara Benin<\/strong> is renowned for her captivating songs that blend unspoken ruminations with commitment and depth. Amassing more than 25 million streams on combined music platforms Spotify and YouTube, Benin frequently headlines local and international music festivals, and won multiple awards including Wishclusive Contemporary Folk Performance of the Year for her song \u201cI Rose up Slowly\u201d.<\/p>\n\n\n\n<p><strong>Roslyn Pineda, General Manager, Sony Music Philippines<\/strong>, speaks of Benin\u2019s potential to leave a mark with the international audience. \u201cWhen my team and I discussed the vision for OFFMUTE, we immediately thought Clara Benin embodied what the label was all about,\u201d Pineda reveals. \u201cAnd it\u2019s great that the other markets think so too. With a Southeast Asian team supporting her, we\u2019re thrilled that Clara\u2019s moving vocals and introspective songwriting will reach new audiences across the region.\u201d<\/p>\n\n\n\n<p>Another addition to the OFFMUTE family is <strong>Mezzaluna<\/strong>, a talented and gifted singer-songwriter based in Indonesia who comes from strong musical lineage and quickly emerged as a standout artist with incredible achievements in her own right. With deep, soulful vocals and an intensely personal storytelling style, the 20-year-old alt-pop sensation marks her journey as a solo star capable of delivering inspiring and powerful songs with a universal reach. She will be releasing her debut single this year, which OFFMUTE will be amplifying across the region.<\/p>\n\n\n\n<p>Malaysia\u2019s <strong>liesl-mae<\/strong> completes the record label\u2019s wide-ranging selection of music acts. Making waves in the Malaysian music scene with her soothing, almost-lullaby-like tunes, the recording star will now see her talent showcased across Southeast Asia through OFFMUTE. She plans to release her own music and collaborate with other artists under the new label, as well as harness her newfound platform to advocate for mental health education and awareness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OFFMUTE offers emerging artists from across all genres a dedicated platform to pursue their own creative vision and reach audiences [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,958],"tags":[5697,5696],"class_list":["post-27397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-music-entertainment","tag-clara-benin","tag-offmute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clara Benin joins Sony Music Entertainment\u2019s new Southeast Asian label \u2018OFFMUTE\u2019 - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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