{"id":27869,"date":"2021-04-17T02:01:33","date_gmt":"2021-04-16T18:01:33","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=27869"},"modified":"2021-04-17T02:01:37","modified_gmt":"2021-04-16T18:01:37","slug":"diskartech-partners-with-viber-launches-online-community-for-financial-inclusion","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/diskartech-partners-with-viber-launches-online-community-for-financial-inclusion\/","title":{"rendered":"DiskarTech partners with Viber, launches online community for financial inclusion"},"content":{"rendered":"\n
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Rizal Commercial Banking Corporation\u2019s (RCBC) financial super app DiskarTech has launched its own Viber community.<\/p>\n\n\n\n

The Madiskarteng Pilipino Viber community was created as part of RCBC\u2019s efforts in expanding its financial literacy programs and promoting inclusion with its innovative digital banking products and services. The community features timely investment and savings tips that everyone can enjoy, as well as inspiring testimonials and quotes members can learn from. True to its DiskarTech roots, the Viber community uses Taglish language in order to reach and empower more people.<\/p>\n\n\n\n

DiskarTech is also the first financial institution to offer a free Viber sticker pack to make financial education more entertaining and relatable to millions of users of the popular messaging platform.<\/p>\n\n\n\n

\u201cWhat I really like about it is that it\u2019s very informative in terms of providing financial literacy and the content is also fun. The community is very vibrant, and the information is also very easy to understand. Because it\u2019s on Viber, the content is also very easy to forward to friends and families,\u201d said Viber\u2019s Business Development Manager for the Philippines Veronica Feleo. Less than a week since it was started, the community already has close to 8,000 members.<\/p>\n\n\n\n

Viber Philippines supports DiskarTech\u2019s financial literacy thrust, and believes this to be an important topic for many Filipinos.<\/p>\n\n\n\n

\u201cViber is very happy and I am very pleased to support RCBC DiskarTech and we hope that together we can empower Filipinos on accessible and secure route to financial inclusion and freedom,\u201d explained David Tse, Viber\u2019s senior director and regional head for Asia Pacific.<\/p>\n\n\n\n

In 2020, Viber charted a record number of growths in messages, calls, and communities within the app. Online transactions within the app grew, as Filipinos looked for ways to support and sustain their businesses. This is also why Viber believes that with the right platform that is inclusive, accessible, secure, and trustworthy, the underbanked and the unbanked Filipinos will be willing to give digital banking a shot.<\/p>\n\n\n\n

As part of its goal to continue accelerating digital transformation in the country, DiskarTech offers a wide range of contactless financial features that current and future users can learn more about from the Viber community. This also allows them to learn which features best suit them and what promos they can avail of.<\/p>\n\n\n\n

\u201cThis is another milestone showcase of an expansive open banking environment towards scaling financial education and digital literacy by leveraging on global social media platforms like Viber. We are grateful for this collaboration towards financial inclusion,\u201d said RCBC Executive Vice President and Chief Innovation and Inclusion Officer Lito Villanueva.<\/p>\n\n\n\n

The popularity and accessibility of Viber is a welcome addition to DiskarTech\u2019s host of partnerships to push for financial inclusion. According to RCBC President and CEO Eugene Acevedo, the messaging app was even crucial in running the bank and coordinating with clients. At the same time, the app provides the much-needed connection especially during the pandemic.<\/p>\n\n\n\n

\u201cWe are proud to be associated with the most popular messaging app in the Philippines. Together we will make financial inclusion not just more effective but also much more fun,\u201d he added.<\/p>\n\n\n\n

You can keep yourself up to date with the latest offers from DiskarTech by searching for \u201cMadiskarteng Pilipino\u201d on Viber and joining the community.<\/p>\n\n\n\n

Users can also enjoy playful custom stickers from DiskarTech that perfectly expresses one\u2019s mood and savings goals. All these are available to Viber users and community members free of charge.<\/p>\n\n\n\n