{"id":28675,"date":"2021-05-23T19:20:22","date_gmt":"2021-05-23T11:20:22","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=28675"},"modified":"2021-05-23T19:20:30","modified_gmt":"2021-05-23T11:20:30","slug":"new-york-filmed-jollibee-video-offers-a-perspective-of-hope-and-gratitude-in-this-challenging-time","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-york-filmed-jollibee-video-offers-a-perspective-of-hope-and-gratitude-in-this-challenging-time\/","title":{"rendered":"New York-filmed Jollibee video offers a perspective of hope and gratitude in this challenging time"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-provider-facebook wp-block-embed-facebook\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/fb.watch\/5FYgc3S2JX\/\n<\/div><\/figure>\n\n\n\n<p>In the future when we look back on today, how would we describe the pandemic? What version of history would we tell?<\/p>\n\n\n\n<p>This is the theme of Jollibee\u2019s first internationally produced film developed by BBH Singapore, which reinterprets the brand\u2019s tagline of \u201cJoy of Family\u201d in the context of the current pandemic.<\/p>\n\n\n\n<p>When the pandemic broke out, everyone was unprepared and had to face an uncomfortable reality \u2013 that life as we knew it changed overnight. It was painful, scary and upended lives around the world. Yet it is in our darkest hours when we see what\u2019s most dear to us &#8211; our families. From physically spending every waking hour together in lockdown to long video calls across continents, our family was what got us through. This was the year of the pandemic, but it was also the year of the family.<\/p>\n\n\n\n<p>The 3-minute-long campaign film titled \u201cA Message from the Future\u201d, shot in New York and directed by award-winning director Law Chen, tells a perspective-changing story about the times we are currently living in, which will leave you feeling grateful for the time you have with your family, and how through it all it is the Joy of family that gets us through all the hardships.<\/p>\n\n\n\n<p>In a departure from the brand\u2019s usual campaigns, the current film adopts a sombre and realistic tone as it goes in the future to record a nostalgic and emotional story of a migrant Filipino family based in the US. Set in 2060, the film shows a grandfather recounting his memory of the pandemic to his grandchildren. The story starts off on a bleak note but gives way to hope and joyful family moments that could have only happened because the family spent more time together, a transition highlighted through the film&#8217;s progression from black &amp; white shots to coloured ones.<\/p>\n\n\n\n<p>Francis Flores, JFC\u2019s Philippines Country Marketing head and Jollibee PH Marketing head, said: \u201cJollibee as a brand has been all about the joy of family, and while in our current times it may be difficult to focus solely on that aspect, we realize just the same that there\u2019s a silver lining in all this. Coming from a powerful truth that we are spending time with our families more than ever, it has never happened before and may never happen again \u2013 we wanted this campaign to acknowledge the grim reality of the current pandemic but still give a positive message of hope. It\u2019s all about appreciating these moments with them and finding the ultimate Joy with family. Our families have been a comforting factor for most of us in these tough times and we wanted everyone to be grateful for that.\u201d<\/p>\n\n\n\n<p>Jollibee is releasing this heart-warming digital short film as the grand culmination of the brand\u2019s new Family Thanksgiving Month initiative. \u201cThe Family Thanksgiving Month is not just a celebration here at home. We\u2019re hoping that all families, whether Filipinos living abroad or other nationalities, will be inspired to start a tradition of expressing their appreciation for their loved ones,\u201d Flores added.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/Timeless-KV.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"900\" data-attachment-id=\"28676\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-york-filmed-jollibee-video-offers-a-perspective-of-hope-and-gratitude-in-this-challenging-time\/attachment\/timeless-kv\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/Timeless-KV.png\" data-orig-size=\"720,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Timeless KV\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/Timeless-KV-240x300.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/Timeless-KV.png\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/Timeless-KV.png\" alt=\"\" class=\"wp-image-28676\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/Timeless-KV.png 720w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/Timeless-KV-240x300.png 240w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>You can watch the video on Jollibee\u2019s official <a href=\"https:\/\/www.facebook.com\/watch\/?v=823395771598274\">Facebook<\/a> page and Jollibee Studios\u2019 <a href=\"https:\/\/www.youtube.com\/watch?v=e-N8K0xRaeY\">YouTube channe<\/a>l.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the future when we look back on today, how would we describe the pandemic? What version of history would [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2730],"tags":[3893],"class_list":["post-28675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-jollibee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New York-filmed Jollibee video offers a perspective of hope and gratitude in this challenging time - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-york-filmed-jollibee-video-offers-a-perspective-of-hope-and-gratitude-in-this-challenging-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New York-filmed Jollibee video offers a perspective of hope and gratitude in this challenging time - Team PCheng\" \/>\n<meta property=\"og:description\" content=\"In the future when we look back on today, how would we describe the pandemic? 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