{"id":28815,"date":"2021-05-30T04:36:59","date_gmt":"2021-05-29T20:36:59","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=28815"},"modified":"2021-05-30T04:37:07","modified_gmt":"2021-05-29T20:37:07","slug":"sony-philippines-launches-the-first-tv-in-its-newest-xr-series-the-bravia-x90j-4k-led-tv","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/consumer-electronics\/sony-philippines-launches-the-first-tv-in-its-newest-xr-series-the-bravia-x90j-4k-led-tv\/","title":{"rendered":"Sony Philippines launches the first TV in its newest XR Series \u2013 the BRAVIA X90J 4K LED TV!"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/insitu_WM_65X90J_02_CMYK-Large-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-attachment-id=\"28816\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/consumer-electronics\/sony-philippines-launches-the-first-tv-in-its-newest-xr-series-the-bravia-x90j-4k-led-tv\/attachment\/insitu_wm_65x90j_02_cmyk-large\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/insitu_WM_65X90J_02_CMYK-Large-scaled.jpg\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"insitu_WM_65X90J_02_CMYK-Large\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/insitu_WM_65X90J_02_CMYK-Large-300x200.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/insitu_WM_65X90J_02_CMYK-Large-1024x683.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/insitu_WM_65X90J_02_CMYK-Large-1024x683.jpg\" alt=\"\" class=\"wp-image-28816\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/insitu_WM_65X90J_02_CMYK-Large-1024x683.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/insitu_WM_65X90J_02_CMYK-Large-300x200.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/insitu_WM_65X90J_02_CMYK-Large-768x512.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/insitu_WM_65X90J_02_CMYK-Large-1536x1024.jpg 1536w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/insitu_WM_65X90J_02_CMYK-Large-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Sony Philippines has recently launched the BRAVIA X90J 4K LED TV \u2013 one of the models in its XR series which is powered by \u201cCognitive Processor XR.\u201d<\/p>\n\n\n\n<p>Cognitive Processor XR is Sony\u2019s newest technology that uses a completely new processing method, designed to replicate the way our brains think and respond. It provides a revolutionary experience that completely immerses its viewers in their favorite content.<\/p>\n\n\n\n<p>Sony\u2019s BRAVIA X90J 4K LED TV comes in three sizes (75\u201d class, 65\u201d class, and 55\u201d class), perfectly fit to be your ultimate screen solution for your home entertainment needs and is loaded with impressive features.<\/p>\n\n\n\n<p>Whether you want to watch your favorite shows, virtual concerts, sports events or you\u2019re up for a game night using your consoles, you can enjoy it in a supreme realistic image quality thanks to the combined precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster that delivers deeper blacks and brighter bright areas to create ultra-realistic pictures and graphics full of lifelike contrast.<\/p>\n\n\n\n<p>Adding to that is the XR Sound where your viewing experience has never felt this realistic. With sound-positioning tweeters on the BRAVIA XR TV Full Array LED TV, sound matches precisely with what\u2019s on the screen for a truly immersive experience bringing the reality of the audio behind the picture.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/65_X90J_blk_blk_outsideh_cw-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-attachment-id=\"28817\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/consumer-electronics\/sony-philippines-launches-the-first-tv-in-its-newest-xr-series-the-bravia-x90j-4k-led-tv\/attachment\/65_x90j_blk_blk_outsideh_cw\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/65_X90J_blk_blk_outsideh_cw-scaled.jpg\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"65_X90J_blk_blk_outsideh_cw\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/65_X90J_blk_blk_outsideh_cw-300x200.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/65_X90J_blk_blk_outsideh_cw-1024x683.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/65_X90J_blk_blk_outsideh_cw-1024x683.jpg\" alt=\"\" class=\"wp-image-28817\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/65_X90J_blk_blk_outsideh_cw-1024x683.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/65_X90J_blk_blk_outsideh_cw-300x200.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/65_X90J_blk_blk_outsideh_cw-768x512.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/65_X90J_blk_blk_outsideh_cw-1536x1024.jpg 1536w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/05\/65_X90J_blk_blk_outsideh_cw-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>And of course, please your eyes aesthetically as the BRAVIA X90J features a minimalist design built with an extremely narrow bezel so your eyes can naturally focus on the screen rather than its surroundings. It also comes with a Slim Blade Stand designed to have a luxurious look to perfectly match your TV and harmonize the room where it is positioned.<\/p>\n\n\n\n<p>To complete the package, the BRAVIA XR TV also gives you a hassle-free and smarter viewing experience as it works with Google Assistant for a hands-free voice search and can be connected easily to most devices including Apple\u00ae AirPlay\u00ae 2 and HomeKitTM6.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">SPECIFICATIONS:<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">X90J [75\u201d class, 65\u201d class, and 55\u201d class models] 4K LED TV features:<\/span><\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Cognitive Processor XR<\/strong> understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content<\/li><li>Combined with the precision of a<strong> Full Array LED <\/strong>panel, <strong>XR Triluminos Pro<\/strong> and <strong>XR Contrast Booster<\/strong> deliver supreme realism with deep blacks and intense brightness<\/li><li>Latest <strong>XR Motion Clarity<\/strong> technology cross-analyses data to ensure action stays smooth, bright and clear with no blur<\/li><li><strong>XR 4K Upscaling <\/strong>technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures<\/li><li><strong>HDMI 2.1<\/strong> compatibility, including 4K 120fps, Variable Refresh Rate (VRR)2, Auto Low Latency Mode (ALLM) and e-ARC<\/li><li><strong>Acoustic Multi-Audio<\/strong> and sound signal processing technology deliver sound that matches perfectly with what\u2019s on screen.<\/li><li><strong>Ambient Optimization<\/strong> technology with a light sensor automatically adjusts picture and sound to viewers\u2019 environment<\/li><li><strong>Minimalist design<\/strong> maximizes the screen and minimizes the bezel, so users stay focused on what\u2019s important &#8211; the picture<\/li><li>Quick access to an array of content and services with <strong>Google TV<\/strong><\/li><li>Easy <strong>connectivity<\/strong> to most devices, including Apple\u00ae AirPlay\u00ae 2 and HomeKit\u21226 7<\/li><li><strong>Dolby Vision\u2122<\/strong> and <strong>Dolby Atmos\u2122<\/strong> support<\/li><li>Works with <strong>Google Assistant<\/strong><sup>ii<\/sup><\/li><li><strong>Hands-free voice <\/strong>search works alongside Google Assistant to provide a smarter viewing experience<\/li><li><strong>Netflix Calibrated Mode<\/strong> offers studio-quality Netflix content<\/li><li><strong>Calman\u00ae Ready<\/strong> offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings<\/li><\/ul>\n\n\n\n<p>Get the Sony BRAVIA X90J from Sony Authorized Dealers near you! Suggested Retail Price of the 75\u201d size is P166,699, 65\u201d size SRP is P99,999, and SRP of the 55\u201d size is P77,799. You may also checkout our official Sony stores in <a href=\"https:\/\/www.lazada.com.ph\/shop\/sony-ph-official-store\/\">Lazada<\/a> and <a href=\"https:\/\/shopee.ph\/sonycentre\">Shopee<\/a>.<\/p>\n\n\n\n<p>Don\u2019t miss out on any updates and announcements, follow Sony Philippines on Facebook and Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony Philippines has recently launched the BRAVIA X90J 4K LED TV \u2013 one of the models in its XR series [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3738],"tags":[5964,4063],"class_list":["post-28815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-electronics","tag-sony-bravia-x90j-4k-led-tv","tag-sony-electronics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony Philippines launches the first TV in its newest XR Series \u2013 the BRAVIA X90J 4K LED TV! - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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