{"id":29380,"date":"2021-06-28T08:38:09","date_gmt":"2021-06-28T00:38:09","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=29380"},"modified":"2021-06-28T08:38:16","modified_gmt":"2021-06-28T00:38:16","slug":"for-goodness-cake-the-story-of-sweet-resilience-as-told-by-contis-employees","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/food\/for-goodness-cake-the-story-of-sweet-resilience-as-told-by-contis-employees\/","title":{"rendered":"For Goodness Cake: The Story of Sweet Resilience As Told By Conti\u2019s Employees"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Cake has always been a signature of Filipino celebrations\u2014a symbol of gratitude for the life of others. It serves as a gift and a reminder that one\u2019s existence is special; cake is a universal item of love and appreciation.<\/p>\n\n\n\n

When the pandemic struck, many of us were restricted within our homes, and getting together is not as easy as before. But distance did not stop us from celebrating our loved ones through a round cake at the center of the dining table.<\/p>\n\n\n\n

Thanks to the \u201cpasabuy\u201d <\/em>effort that is born from the spirit of bayanihan<\/em> and resiliency among Filipinos, buying did not have to be risky and difficult. Not only does it support small-time businesses, it also opened an earning opportunity for people who lost their jobs amidst the crisis.  <\/p>\n\n\n\n

Indeed, many businesses were affected by the quarantine. Conti\u2019s is no different. The popular Bakeshop & Restaurant had to reassess the situation to gain back their footing. This was when they found out about the pasabuy diskarte <\/em>that people started employing.<\/p>\n\n\n\n

The idea inspired Conti\u2019s to continue bringing delight to Filipinos. They wanted to do something for the growing community of pasabuyers <\/em>who have been making a living out of doing all these shared deliveries.\u00a0<\/p>\n\n\n\n

\"A
Image courtesy of Conti\u2019s Delight Shoppers Facebook page<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n
\"Graphical
Image courtesy of Conti\u2019s Delight Shoppers Facebook page<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n

Image courtesy of Conti\u2019s Delight Shoppers Facebook page<\/em><\/strong><\/p>\n\n\n\n

That is how Conti\u2019s brought the Delight Shoppers Program to a start. By training pasabuyers <\/em>in <\/em>the proper handling and proper delivery of their cake products, they not only opened a working opportunity for many Filipinos, but they also found a solution on how to reach more far-flung areas that they weren\u2019t able to reach before.<\/p>\n\n\n\n

\"Graphical
Image courtesy of Conti\u2019s Pasabuy Facebook page<\/em><\/strong>
<\/figcaption><\/figure>\n\n\n\n

The pasabuyers, <\/em>now called the Delight Shoppers, <\/em>continue to provide innovative service and delight to more Filipinos.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

\u201cThis is a program we are truly proud of, it is a testament to Conti\u2019s commitment to helping the community. We are here really to delight customers, and be able to share those memorable experiences with everyone,\u201d quips Joey Reyes, President and CEO of Conti\u2019s Bakeshop and Restaurant. <\/p>\n\n\n\n

\"Graphical<\/figure>\n\n\n\n

To date, Conti\u2019s Delight shoppers number to about 75, and because of them, the cake goodness of Conti\u2019s now reach the areas of Tacloban, La Union, and Quezon. <\/p>\n\n\n\n

Conti\u2019s released a video about the campaign\u2019s beginnings, documenting the human stories behind the wonderful initiative.<\/p>\n\n\n\n

Watch the video here: <\/strong>https:\/\/www.facebook.com\/watch\/?v=971349370299041<\/p>\n\n\n\n

Follow Conti\u2019s Bakeshop for more updates:<\/strong><\/p>\n\n\n\n

Facebook<\/a> | Instagram<\/a> | Official Website<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cake has always been a signature of Filipino celebrations\u2014a symbol of gratitude for the life of others. 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