{"id":29416,"date":"2021-06-30T13:50:22","date_gmt":"2021-06-30T05:50:22","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=29416"},"modified":"2021-06-30T13:50:28","modified_gmt":"2021-06-30T05:50:28","slug":"alex-bruce-comes-swinging-with-unapologetic-banger-fake-friends","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/entertainment\/music-entertainment\/alex-bruce-comes-swinging-with-unapologetic-banger-fake-friends\/","title":{"rendered":"Alex Bruce comes swinging with unapologetic banger \u201cFake Friends\u201d"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/06\/Alex-Bruce-Fake-Friends-artwork.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"29417\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/entertainment\/music-entertainment\/alex-bruce-comes-swinging-with-unapologetic-banger-fake-friends\/attachment\/alex-bruce-fake-friends-artwork\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/06\/Alex-Bruce-Fake-Friends-artwork.gif\" data-orig-size=\"2400,2400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Alex-Bruce-Fake-Friends-artwork\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/06\/Alex-Bruce-Fake-Friends-artwork-300x300.gif\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/06\/Alex-Bruce-Fake-Friends-artwork-1024x1024.gif\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/06\/Alex-Bruce-Fake-Friends-artwork-1024x1024.gif\" alt=\"\" class=\"wp-image-29417\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/06\/Alex-Bruce-Fake-Friends-artwork-1024x1024.gif 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/06\/Alex-Bruce-Fake-Friends-artwork-300x300.gif 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2021\/06\/Alex-Bruce-Fake-Friends-artwork-150x150.gif 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>After gaining crossover success with her previous single \u201cYakap,\u201d a charming ode to young romance in hip-hop\/R&amp;B form, Alex Bruce is putting her feminine swagger yet again on display with the release of her new track \u201c<a href=\"http:\/\/lnk.to\/AlexBruce-FakeFriends\"><strong>Fake Friends<\/strong><\/a>.\u201d<\/p>\n\n\n\n<p>Propelled by spirited delivery and eclectic production, the prolific rapper\u2019s supremely fun single takes a swipe at former friends who take more than what they give. According to Alex Bruce, the song pokes fun at the unnecessary drama caused by backstabbing pals, expressing her sentiments on how she refuses to be part of its narrative.&nbsp; \u201cFake friends are everywhere, but I decided to focus more on pressing matters,\u201d Bruce recounts. \u201cThis song is a return to form: a banger that allows me to speak my mind and be honest about what I feel.\u201d<\/p>\n\n\n\n<p>The versatile young rapper comes swinging with another standout that recalls her more unapologetic jams, with its vibe decidedly upbeat and packed with energy, and Bruce\u2019s rapping conditioned for a showstopping performance that exceeds expectations without even appearing like she\u2019s trying. The catchy tune is produced by frequent collaborator Cursebox and Brian Lotho, and co-written by Alex Bruce with her dad.<\/p>\n\n\n\n<p>\u201cThis song is four months in the making,\u201d says Alex Bruce. \u201cI wrote the verses last year during the first lockdown, and I\u2019m grateful that Sony was kind enough to give this tune a chance to be released in public. I\u2019m really proud of the production and the unexpected transitions within the song. It\u2019s quite a game-changer, musically speaking.\u201d<\/p>\n\n\n\n<p>The song\u2019s cover art, which includes Bruce wearing venomous snakes on her head as part of a colorful collage, was designed by renowned artist War Espejo who has worked with the likes of Lourd de Veyra and Spot.ph.<\/p>\n\n\n\n<p>The \u201cFake Friends\u201d official release also comes with a performance video set to premiere on Alex Bruce\u2019s YouTube channel at 7pm on June 30, 2021. Shot at the All Stars Dance Studio South, the endearing clip features Alex Bruce on vocals, with fellow Nike endorser and Philippine All Stars\u2019 very own AC Lalata as the choreographer, and Titus Cee as video director.<\/p>\n\n\n\n<p><strong><em>Alex Bruce\u2019s \u201c<\/em><\/strong><a href=\"http:\/\/lnk.to\/AlexBruce-FakeFriends\"><strong><em>Fake Friends<\/em><\/strong><\/a><strong><em>\u201d is out now on all digital music platforms worldwide via Sony Music Philippines.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After gaining crossover success with her previous single \u201cYakap,\u201d a charming ode to young romance in hip-hop\/R&amp;B form, Alex Bruce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,958],"tags":[3583,6092,2314],"class_list":["post-29416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-music-entertainment","tag-alex-bruce","tag-fake-friends","tag-music"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alex Bruce comes swinging with unapologetic banger \u201cFake Friends\u201d - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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