{"id":29750,"date":"2021-07-28T11:04:34","date_gmt":"2021-07-28T03:04:34","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=29750"},"modified":"2021-07-28T11:04:41","modified_gmt":"2021-07-28T03:04:41","slug":"sony-electronics-introduces-the-new-interchangeable-lens-camera-alpha-zv-e10-for-creators","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/photography\/photography-equipment\/sony-electronics-introduces-the-new-interchangeable-lens-camera-alpha-zv-e10-for-creators\/","title":{"rendered":"Sony Electronics Introduces the New Interchangeable-Lens Camera Alpha ZV-E10 for Creators"},"content":{"rendered":"\n
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Alpha ZV-E10 APS-C Camera Delivers High Quality Photo and Video Performance, Video-Optimized Functions and Versatile Connectivity \u2013 Perfect for All Creators<\/em><\/figcaption><\/figure>\n\n\n\n

(MANILA, PHILIPPINES, 27 July 2021)<\/strong> \u2013 Sony today announced a new Alpha series interchangeable lens camera for creators, the Alpha ZV-E10<\/strong>. The new camera combines Sony\u2019s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for creators.<\/p>\n\n\n\n

At its core, the Alpha ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the Alpha ZV-E10 includes the acclaimed video-specific features favored in the popular digital camera ZV-1 including \u201cBackground Defocus\u201d that can smoothly switch between a blurred (bokeh) and sharp background, as well as the \u201cProduct Showcase Setting\u201d mode that allows the camera to automatically shift focus from the subject\u2019s face to an object being highlighted. <\/p>\n\n\n\n

\u201cWith the introduction of the new Sony\u2019s interchangeable lens camera, the Alpha ZV-E10, we are excited to meet the growing needs of today\u2019s creators,\u201d said Ryo Ochi, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. \u201cThe new Alpha ZV-E10 pairs the versatility and excellent image quality of a larger-sensor interchangeable lens camera with user-friendly features that are specifically designed for still and video, making it an ideal tool for both still and video creators looking to transition to a more advanced set up.\u201d<\/p>\n\n\n\n

The Alpha ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. \/ 343g) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies their setup while still allowing users to see the screen in selfie shooting mode and from high and low angles. <\/p>\n\n\n\n

In addition to the screen, the Alpha ZV-E10 includes several other easy-to-use functions that are specifically designed for still and video, including a new Still\/Movie\/Slow and Quick motion button located on the top of the camera that allows creators to easily change between their desired shooting mode with just one touch. <\/p>\n\n\n\n

The new camera also includes advanced video features such as 4K video shooting and Slow Motion with high picture quality (FHD 120p). Electronic image stabilization with Active Mode is also available and delivers stable video recording even while walking and shooting hand-held. Further, the Alpha ZV-E10\u2019s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high quality audio for clear sound recording. <\/p>\n\n\n\n

Creative Versatility<\/strong><\/p>\n\n\n\n

An Interchangeable Lens Camera for Expanded Creative Expression<\/em><\/strong><\/p>\n\n\n\n

The Alpha ZV-E10 allows the user to expand their creative expression by utilizing the ideal lens for each individual scene they want to shoot. The wide variety of compatible lenses in Sony\u2019s E-mount lens lineup lets the user choose the perfect lens based on their creative vision. <\/p>\n\n\n\n

Advanced Autofocus<\/em><\/strong><\/p>\n\n\n\n

Sony\u2019s industry-leading AF technology enables the user to leave the focusing duties to the camera so that they can concentrate on composing their shot. The Alpha ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video, Real-time Tracking that allows the camera to keep track of the subject\u2019s face and eyes for fast and precise autofocusing even while shooting on-the-go and in challenging environments. The user can also customize the camera\u2019s AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity, to choose between fast focusing or slow focusing according to their creative preferences.<\/p>\n\n\n\n

Additionally, the Alpha ZV-E10\u2019s Touch Focus function allows the user to intuitively set the focus position in still images by simply touching the screen. With one tap, the user can instantly shift the focus position to a subject in the image periphery.  This is available in both stills and video modes. <\/p>\n\n\n\n

High Quality Audio<\/em><\/strong><\/p>\n\n\n\n

Sony\u2019s leading technology enables the Alpha ZV-E10 to capture crystal clear sound recording that clearly captures the speaker\u2019s voice, thanks to its internal Directional 3-Capsule Mic and the supplied wind screen to greatly reduce wind noise. For expanded audio options, the Alpha ZV-E10 includes a Digital audio interface via Multi Interface (MI) Shoe Cap and a mic jack to connect an external mic. The inclusion of a headphone jack allows the user to connect headphones to accurately monitor sound recordings. Audio output timing can also be set for Live or Lip Sync. <\/p>\n\n\n\n

Putting the Subject First<\/em><\/strong><\/p>\n\n\n\n

When shooting in different settings with dramatic changes in light, the user can rest assured that the Alpha ZV-E10 will automatically correct the exposure so that the subject\u2019s face is not over or under exposed, using an original Face Priority AE (autoexposure) algorithm capable of rapid AE transitions. This allows the camera to detect the subject\u2019s face and adjusts the exposure to ensure that the face is depicted at optimal brightness, even when selfie-shooting in scenes with extreme changes in lighting, and even if the subjects face turns away momentarily from the camera. In addition, the camera features the same advanced color science from the popular ZV-1 to optimize skin tones for any subject in both still and video modes.<\/p>\n\n\n\n

Cutting-edge Video Features:<\/em><\/strong><\/p>\n\n\n\n