{"id":33124,"date":"2022-02-09T01:45:33","date_gmt":"2022-02-08T17:45:33","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=33124"},"modified":"2022-02-09T01:45:39","modified_gmt":"2022-02-08T17:45:39","slug":"watsons-develops-successful-partnerships-with-k-beauty-brands-in-asia","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/entertainment\/watsons-develops-successful-partnerships-with-k-beauty-brands-in-asia\/","title":{"rendered":"Watsons Develops Successful Partnerships with K-Beauty Brands in Asia"},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/1.jpg\"><img decoding=\"async\" data-attachment-id=\"33125\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/entertainment\/watsons-develops-successful-partnerships-with-k-beauty-brands-in-asia\/attachment\/1-48\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/1.jpg\" data-orig-size=\"\" data-comments-opened=\"1\" data-image-meta=\"[]\" data-image-title=\"1\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Watsons has partnered with a number of K-Beauty brands to deliver more choices to beauty lovers across Asia.&lt;\/p&gt;\n\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/1.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/1.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/1.jpg\" alt=\"\" data-id=\"33125\" data-link=\"http:\/\/www.teampcheng.com\/blog\/?attachment_id=33125#main\" class=\"wp-image-33125\"\/><\/a><figcaption class=\"blocks-gallery-item__caption\">Watsons has partnered with a number of K-Beauty brands to deliver more choices to beauty lovers across Asia.<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"33127\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/entertainment\/watsons-develops-successful-partnerships-with-k-beauty-brands-in-asia\/attachment\/3-43\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/3.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"3\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Hydrate damaged hair with Mise En Scene\u2019s Perfect Serum salon mask pack. &lt;\/p&gt;\n\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/3-300x300.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/3-1024x1024.png\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/3-1024x1024.png\" alt=\"\" data-id=\"33127\" data-full-url=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/3.png\" data-link=\"http:\/\/www.teampcheng.com\/blog\/?attachment_id=33127#main\" class=\"wp-image-33127\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/3-1024x1024.png 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/3-300x300.png 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/3-150x150.png 150w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/3-768x768.png 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/3.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"blocks-gallery-item__caption\">Hydrate damaged hair with Mise En Scene\u2019s Perfect Serum salon mask pack. <\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"33126\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/entertainment\/watsons-develops-successful-partnerships-with-k-beauty-brands-in-asia\/attachment\/2-42\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/2.jpg\" data-orig-size=\"1600,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Skincare brand COSRX was exclusively launched through Watsons in 2017 in Singapore, Malaysia, Thailand and Philippines. Check out COSRX products at Watsons. &lt;\/p&gt;\n\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/2-300x169.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/2-1024x576.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/2-1024x576.jpg\" alt=\"\" data-id=\"33126\" data-full-url=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/2.jpg\" data-link=\"http:\/\/www.teampcheng.com\/blog\/?attachment_id=33126#main\" class=\"wp-image-33126\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/2-1024x576.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/2-300x169.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/2-768x432.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/2-1536x864.jpg 1536w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/2.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"blocks-gallery-item__caption\">Skincare brand COSRX was exclusively launched through Watsons in 2017 in Singapore, Malaysia, Thailand and Philippines. Check out COSRX products at Watsons. <\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Just as K-Drama and K-Pop have surged in the entertainment scene, K-beauty is making inroads in the skincare and cosmetics industry. But is it here to stay? According to the data released by the Korea Customs Service and Korea Cosmetic Association, South Korean South Korean cosmetics exports climbed 16.1% to reach nearly USD7.6 billion in 2020 despite the pandemic<\/p>\n\n\n\n<p>Watsons, the leading offline and online (O+O) health and beauty retailer in Asia, was quick to recognize that K-Beauty \u201cis highly sought after by our Watsons customers even during the pandemic,\u201d says Susanna Yen, Exclusive Brands Director of Watsons International.<\/p>\n\n\n\n<p>With this, \u201cWatsons has partnered with a number of K-Beauty brands to deliver more choices to beauty lovers across Asia while helping to incubate up and coming brands to expand their penetration.<\/p>\n\n\n\n<p><strong>Mise En Sc\u00e8ne<\/strong> and <strong>COSRX <\/strong>are two outstanding examples that show how Watsons has helped K-Beauty brands enter new markets and build up a strong market position<\/p>\n\n\n\n<p><strong>Mise En Sc\u00e8ne<\/strong> is a total hair cosmetic brand that offers a diverse range of hair styling products. The brand\u2019s <a href=\"https:\/\/www.watsons.com.ph\/perfect-styling-serum-70ml\/p\/BP_50011089\">Perfect Serum<\/a> has been Korea&#8217;s #1 for nine consecutive years with its unique intensive care formula featuring seven nature-derived ingredients. This cult-favorite, along with Mise En Sc\u00e8ne&#8217;s other popular styling products, is exclusively available in Watsons online and select physical stores, promising shoppers smooth, silky, easy to style, and healthy hair.<\/p>\n\n\n\n<p><strong>COSRX,<\/strong> on the other hand, is another K-Beauty brand that has benefited hugely from its exclusive partnership with Watsons. This skincare brand was launched through Watsons in Singapore, Malaysia, Thailand, and the Philippines exclusively in 2017, resulting in a compound annual growth rate of over 80%.<\/p>\n\n\n\n<p>Watsons also reinforces the demands for their K-beauty products by highlighting K-Beauty as part of their Asian Beauty Campaign.<\/p>\n\n\n\n<p>\u201cThe demand of K-Beauty products keeps growing but due to the pandemic, customers are not able to travel to Korea to shop for the hottest K-Beauty products, so we have highlighted Watsons K-Beauty as part of the Asian Beauty Campaign. With over 5,000 products to choose from in-store and online, Watsons K- Beauty land is expected to become the go-to place for all K-Beauty lovers.&#8221; Yuen mentioned.<\/p>\n\n\n\n<p>Watsons&#8217; strong O+O capabilities enable customers to enjoy the benefits of convenient shopping either at home or in-store, which effectively helps K-beauty products and many other health and beauty brands to engage and connect with its target customers.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-attachment-id=\"33128\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/entertainment\/watsons-develops-successful-partnerships-with-k-beauty-brands-in-asia\/attachment\/4-41\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/4.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"4\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Mise En Scene\u2019s Perfect Serum has a unique intensive care formula featuring seven nature derived ingredients.&lt;\/p&gt;\n\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/4-300x300.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/4-1024x1024.png\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/4-1024x1024.png\" alt=\"\" data-id=\"33128\" data-full-url=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/4.png\" data-link=\"http:\/\/www.teampcheng.com\/blog\/?attachment_id=33128#main\" class=\"wp-image-33128\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/4-1024x1024.png 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/4-300x300.png 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/4-150x150.png 150w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/4-768x768.png 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/4.png 1080w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><figcaption class=\"blocks-gallery-item__caption\">Mise En Scene\u2019s Perfect Serum has a unique intensive care formula featuring seven nature derived ingredients.<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/7.jpg\"><img decoding=\"async\" data-attachment-id=\"33131\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/entertainment\/watsons-develops-successful-partnerships-with-k-beauty-brands-in-asia\/attachment\/7-38\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/7.jpg\" data-orig-size=\"\" data-comments-opened=\"1\" data-image-meta=\"[]\" data-image-title=\"7\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;COSRX Low pH Good Morning Gel Cleanser will leave your skin looking young and brighter. Available at Watsons.&lt;\/p&gt;\n\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/7.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/7.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/7.jpg\" alt=\"\" data-id=\"33131\" data-link=\"http:\/\/www.teampcheng.com\/blog\/?attachment_id=33131#main\" class=\"wp-image-33131\"\/><\/a><figcaption class=\"blocks-gallery-item__caption\">COSRX Low pH Good Morning Gel Cleanser will leave your skin looking young and brighter. Available at Watsons.<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/6.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"33130\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/entertainment\/watsons-develops-successful-partnerships-with-k-beauty-brands-in-asia\/attachment\/6-36\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/6.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"6\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Mise En Scene is a total hair cosmetic brand that offers a diverse range of hair styling products.&lt;\/p&gt;\n\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/6-300x300.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/6-1024x1024.png\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/6-1024x1024.png\" alt=\"\" data-id=\"33130\" data-full-url=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/6.png\" data-link=\"http:\/\/www.teampcheng.com\/blog\/?attachment_id=33130#main\" class=\"wp-image-33130\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/6-1024x1024.png 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/6-300x300.png 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/6-150x150.png 150w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/6-768x768.png 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/6.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"blocks-gallery-item__caption\">Mise En Scene is a total hair cosmetic brand that offers a diverse range of hair styling products.<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"33129\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/entertainment\/watsons-develops-successful-partnerships-with-k-beauty-brands-in-asia\/attachment\/5-38\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/5.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"5\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Mise En Scene styling products repair your damaged and frizzy hair.&lt;\/p&gt;\n\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/5-300x300.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/5-1024x1024.png\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/5-1024x1024.png\" alt=\"\" data-id=\"33129\" data-full-url=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/5.png\" data-link=\"http:\/\/www.teampcheng.com\/blog\/?attachment_id=33129#main\" class=\"wp-image-33129\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/5-1024x1024.png 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/5-300x300.png 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/5-150x150.png 150w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/5-768x768.png 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/02\/5.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"blocks-gallery-item__caption\">Mise En Scene styling products repair your damaged and frizzy hair.<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>In the Philippines, Mise EnScene, COSREX and other K-beauty brands are available at Watsons stores located in most SM Supermalls nationwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just as K-Drama and K-Pop have surged in the entertainment scene, K-beauty is making inroads in the skincare and cosmetics [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[5357],"class_list":["post-33124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-watsons"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Watsons Develops Successful Partnerships with K-Beauty Brands in Asia - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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