{"id":35686,"date":"2022-06-04T10:52:13","date_gmt":"2022-06-04T02:52:13","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=35686"},"modified":"2022-06-04T10:52:18","modified_gmt":"2022-06-04T02:52:18","slug":"niki-unveils-new-single-and-video-before-via-88rising","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/entertainment\/music-entertainment\/niki-unveils-new-single-and-video-before-via-88rising\/","title":{"rendered":"NIKI UNVEILS NEW SINGLE AND VIDEO \u201cBEFORE\u201d VIA 88RISING"},"content":{"rendered":"\n

STREAM\/DOWNLOAD <\/strong>HERE<\/strong><\/a><\/strong><\/h2>\n\n\n\n

WATCH THE VIDEO <\/strong>HERE<\/strong><\/a><\/strong><\/h2>\n\n\n\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

[New York, NY – June 3, 2022]<\/strong> \u2013 Today, Jakarta-born, LA-based singer-songwriter, and producer NIKI<\/strong> unveils her new single and accompanying video for \u201cBefore<\/strong>.\u201dThe track is the first single from her forthcoming album Nicole<\/em><\/strong>.<\/em>NIKI first announced the album on her social media pages earlier this week \u2013 read more HERE<\/a>.<\/p>\n\n\n\n

Stream\/download the track HERE<\/a>.<\/p>\n\n\n\n

Watch the music video HERE<\/a>.<\/p>\n\n\n\n

The reflective record is tinged with nostalgia and sees NIKI yearning for a past relationship that has come to an end and grappling with navigating her feelings and how to let go. The reverb-drenched and scaled-back production of the track highlights NIKI\u2019s lyrical ability to evoke strong emotions and sentimentality through her music.<\/p>\n\n\n\n

\u201cBefore\u201d continues to see NIKI shine revisiting her singer\/songwriter roots through her genuine storytelling as seen on previous singles like \u201cSplit\u201d released late last year.<\/p>\n\n\n\n

In the accompanying music video, NIKI flies across the globe to the United States in an attempt to rekindle a relationship, but something feels amiss. The video is directed by Isaac Ravishankara and stars Indonesian-American actor Peter Adrian Sudarso opposite NIKI.<\/p>\n\n\n\n

On the track, NIKI says \u201c’Before’ is the irresolute ending to my very first love story. I wrote it as a means to create the kind of closure I never had. I also feel it\u2019s ironically poetic to open this new chapter by telling you how it ends first. I\u2019m so proud of it, and I can\u2019t think of a better song to introduce the ultimate break-up record I\u2019ve always fantasized of putting out but somehow haven\u2019t\u2026until now.\u201d<\/p>\n\n\n\n

The release of \u201cBefore\u201d comes fresh off the heels of NIKI\u2019s unforgettable performance at Coachella<\/strong> in April, where she became the first Indonesian artist to ever perform at the festival, alongside Rich Brian. NIKI will follow up her Coachella appearance with a performance at 88rising\u2019s 2022 Head in the Clouds Festival<\/strong> this August at Brookside at the Rose Bowl. NIKI previously performed at the 2021 Head in the Clouds Festival last November with a striking set that received acclaim from MTV<\/em><\/strong>, Flaunt<\/strong>,<\/em> and The AV Club<\/em><\/strong> who hailed her a \u201cgoddamn superstar.\u201d Watch her full performance at the festival HERE<\/a>.<\/p>\n\n\n\n

Most recently, 88rising and NIKI collaborated with Honda<\/strong> on a new docu-series that captured her journey to Coachella, storying her time leading up to her dazzling performance. 88rising is the first Asian music media partner to collaborate with Honda on their music program. The docu-series presented by Honda highlighted various firsts for NIKI \u2013 from chronicling her first Coachella performance to watching her journey in her first car, a 2022 Honda CR-V Hybrid<\/a>, capturing this full circle moment \u2013 all while celebrating her Indonesian heritage, as both episodes were released last month during AAPI Month. Watch episode 1 HERE<\/a> and episode 2 HERE<\/a>.<\/p>\n\n\n\n

\"\"<\/a>
\u201cBefore\u201d Artwork<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

To date, NIKI has accumulated over 1.8 billion streams across all platforms. Her hit single \u201cEvery Summertime\u201d from the soundtrack of Marvel\u2019s Shang-Chi and the Legend of the Ten Ring<\/em>s recently went viral and currently has over 220 million streams and climbing. The track, written and produced by NIKI and longtime collaborator Jacob Ray \u2013 is an exuberant love song with a throwback sound reminiscent of classic R&B and soul. Stream the track HERE<\/a>.<\/p>\n\n\n\n

The aforementioned \u201cSplit\u201d comes from the upcoming Head In The Clouds <\/em>3 <\/em>collaboration album, 88rising\u2019s game-changing third installation of the world-building effort that brings together rising artists from East to West. A retro slowburn, complete with steel guitar and NIKI\u2019s sweet rasp, \u201cSplit\u201d sees the 23-year-old\u2019s artistic force chronicling the ache of feeling split between two worlds and two homes.  Like all her well-loved songs, \u201cSplit\u201d leaves a mark.  Listen to \u201cSplit\u201d HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

STREAM\/DOWNLOAD HERE WATCH THE VIDEO HERE [New York, NY – June 3, 2022] \u2013 Today, Jakarta-born, LA-based singer-songwriter, and producer […]<\/p>\n","protected":false},"author":1,"featured_media":35687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,958],"tags":[7275,2314,6844],"class_list":["post-35686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-music-entertainment","tag-88rising","tag-music","tag-niki"],"yoast_head":"\nNIKI UNVEILS NEW SINGLE AND VIDEO \u201cBEFORE\u201d VIA 88RISING - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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