{"id":35977,"date":"2022-06-23T18:25:37","date_gmt":"2022-06-23T10:25:37","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=35977"},"modified":"2022-06-23T18:25:43","modified_gmt":"2022-06-23T10:25:43","slug":"jollibee-celebrates-the-unique-joy-of-being-pinoy-in-music-video-featuring-francine-diaz-adie-and-alex-bruce","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/jollibee-celebrates-the-unique-joy-of-being-pinoy-in-music-video-featuring-francine-diaz-adie-and-alex-bruce\/","title":{"rendered":"Jollibee celebrates the unique Joy of being Pinoy in music video featuring Francine Diaz, Adie, and Alex Bruce"},"content":{"rendered":"\n
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Actress, model, and endorser Francine Diaz feels happy and proud \nto represent the voices of the youth\n<\/figcaption><\/figure>\n\n\n\n

In celebration of the Philippines\u2019 124th<\/sup> Independence Day, the country\u2019s number one fast-food chain, Jollibee, sparked hope and #JOYngPinoy through the youth with a new campaign music video featuring a rendition of the OPM classic \u201cAwit ng Kabataan.\u201d<\/em><\/p>\n\n\n\n

“We celebrate this year’s Philippine Independence Day by looking toward the future of our country and amplifying their voices,” said Arline Adeva, Jollibee Philippines\u2019 Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing. “In our Joy ng Pinoy video, we want to show how the Filipino youth express their love for country \u2013 from using their skills to help their communities, being proud of their world-class talents, or by simply sharing a meal with their loved ones and making the people around them smile with their youthful spirit.”<\/p>\n\n\n\n

Teen star Francine Diaz, as well as rising artists Adie and Alex Bruce headline the music video as they represent the voices of today\u2019s youth and encourage every Filipino to proclaim why they are proud to be Pinoy. In less than a week, the video gained over 20 million combined views in Facebook and YouTube.<\/p>\n\n\n\n

\u201cDespite it being released even before I was born, this song\u2019s message of hope is definitely something I can relate to and it plays an important role in shaping society,\u201d Alex said.<\/p>\n\n\n\n

For Francine, the song is all about loving being Filipino. \u201c[The song calls on all of us] na bumalik ang pagmamahal nila sa pagiging Pinoy at maging proud sila na Pinoy ako! Pinoy tayo!\u201d<\/p>\n\n\n\n

Being part of Jollibee\u2019s Independence Day campaign, Francine feels proud that she was able to use her voice to remind everyone\u2013especially her peers in this new generation\u2013that it\u2019s important to love the Philippines and embrace being Filipinos. “Sobrang nakakatuwa at nakakataba ng puso na masali ako sa special project na ‘to ng Jollibee. Pag nagche-check po ako ng social media ko, nakikita ko na ganitong [karaming tao] na pala yung naaabot ko, hanggang dito pala kilala nila ako. Ito yung right time to use my voice in the right way,” she said.<\/p>\n\n\n\n

Adie also shares the same sentiment. \u201cHonestly, I\u2019m so proud na kasama ako sa project na ito\u2013especially because the music video sends a message for every Filipino to appreciate our country and share our joy of being Filipinos through art, through community service, and our culture,\u201d he said.<\/p>\n\n\n\n

With Jollibee amplifying the voices of this generation and allowing them to express themselves through its latest campaign, the brand hopes that more of the youth will be inspired to express what \u201cJoy ng Pinoy\u201dmeans to them.<\/p>\n\n\n\n

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