{"id":37225,"date":"2022-08-25T11:08:36","date_gmt":"2022-08-25T03:08:36","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=37225"},"modified":"2022-08-25T11:08:42","modified_gmt":"2022-08-25T03:08:42","slug":"sm-launches-my-city-my-sm-my-music-campaign","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-launches-my-city-my-sm-my-music-campaign\/","title":{"rendered":"SM LAUNCHES MY CITY, MY SM, MY MUSIC CAMPAIGN"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-autoplay=\"true\" data-delay=\"3\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-37227\" data-id=\"37227\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-1.jpg\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-1.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-1-300x156.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-1-768x401.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Bringing music and people together. My City, My SM, My Music project partners will celebrate the joys of Philippine performing arts in communities around the SM malls. From left: World Championships of Performing Arts (WCOPA) Team Philippines Country Director Gerry Mercado and Creative Director Annie Mercado, SM\u2018s Millie Dizon, the Philippine Star Executive Vice President Lucien C. Dy Tioco, Metropolitan Museum of Manila President Tina Colayco, Filipino Heritage Festival Inc. (FHFI) President Armita Rufino and National Music Competitions for Young Artists (NAMCYA) President Dr. Renato Lucas. This photo was taken at the Upper Lobby of The Manila Peninsula.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-37228\" data-id=\"37228\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-2.jpg\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-2.jpg 872w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-2-300x264.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-2-768x676.jpg 768w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The life and works of National Artist for Music Dr. Ramon Pagayon Santos will be showcased during the My City, My SM, My Music launch on August 27th at The Block at SM City North EDSA.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-37229\" data-id=\"37229\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-3.jpg\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-3.jpg 970w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-3-300x238.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-3-768x608.jpg 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Tahanan Books Music Editor Dr. Fe A. Prudente joins My City, My SM, My Music to promote and preserve musical heritage for young readers through its beautifully illustrated children\u2019s books of folk songs around the country.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"531\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-37230\" data-id=\"37230\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-4.jpg\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-4.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-4-300x156.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-4-768x398.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The award winning PWU JASMS Manila Rondalla under the leadership of its director Noli DO. Rodriguez will perform Dr. Santos\u2019s compositions during the launch on August 27th at SM City North EDSA. <\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Over the past few years, the <strong>My City, My SM<\/strong> series has showcased the different facets of our country\u2019s rich culture \u2013 our tourist attractions, our cuisine, our artisan crafts, and most recently, our visual arts.<\/p>\n\n\n\n<p>Beginning this August, our cultural journey takes us to another exciting route with the premiere launching of <strong>My City, My SM, My Music <\/strong>at The Block at SM City North EDSA.<\/p>\n\n\n\n<p>A joint project of SM, the Metropolitan Museum of Manila, the Filipino Heritage Festival, WCOPA, and the Philippine Star, with support from the National Commission for Culture and the Arts, the National Music Competitions for Young Artists (NAMCYA) and Tahanan Books, <strong>My City, My SM, My Music <\/strong>is a celebration of Philippine performing arts \u2013music, dance, and theatre.<\/p>\n\n\n\n<p>It aims to bring music and people together by showcasing indigenous, folk classical, and contemporary artistry in a roadshow around the SM Supermalls.\u00a0 Advocating music for all, we are working with communities to mount shows, exhibits, workshops, and contests in key cities around the Philippines.\u00a0<\/p>\n\n\n\n<p>But why music? While every country has its own language there\u2019s only one language we can understand: the language of music. Music plays a very important role in bringing people together because it connects people in ways no other medium can.<\/p>\n\n\n\n<p>\u00a0More than that, it is said that Filipinos are born to sing, dance, and perform.\u00a0 Beyond the melodies of everyday life, singing is our way of celebrating. Indigenous groups continue to practice inherited music like songs for work, rituals, festivals, mourning, and courting.\u00a0 And today, music continues to move us, inspire us, and join our hearts in song.<\/p>\n\n\n\n<p>\u201cLike art, music has the power to connect and bring people together,\u201d says <strong>Metropolitan Museum of Manila President Tina Colayco, <\/strong>who has collaborated with SM on many cultural projects.\u00a0 \u201c I think that every performance and every art exhibition is a celebration.\u201d\u00a0 With that, \u201cthe Metropolitan Museum of Manila is very honored to continue again another campaign with SM for <strong>My City, My SM, My Music<\/strong>. We are proud, happy, and inspired to be able to participate in this kind of holistic approach where music, dance, and theater all come together for a different kind of experience.\u201d<\/p>\n\n\n\n<p>For <strong>Filipino Heritage Festival President Armita Rufino<\/strong>, who has worked with SM for many years to bring our rich culture to the malls. \u201c this project of SM is going to be very informative for us who love music and who love dance.\u201d<\/p>\n\n\n\n<p>\u201cMusic is the language of the soul,\u201d says <strong>Annie Mercado, Creative Director of the<\/strong> <strong>World Championships of Performing Arts (WCOPA<\/strong>) <strong>Team Philippines<\/strong>, which has brought much honor to the Philippines since it joined the prestigious annual competition in 2005. \u201cIt connects hearts. It speaks to you. It knows no boundaries, religion, ethnicity, culture, or social class. I am happy that SM has given recognition to the performing arts and music, the recognition it rightly deserves.\u201d<\/p>\n\n\n\n<p>More than that, \u201cmusic is a gift from God,\u201d adds <strong>Gerry Mercado National<\/strong> <strong>Director for WCOPA Team Philippines<\/strong>, \u201c and we feel very blessed that through this project, Filipinos will be able to showcase their God given talents all over the country.\u201d Team Philippines dazzled the world by winning a total of 390 medals, including 136 golds, in the 23<sup>rd<\/sup> Annual World Championships of Performing Arts (WCOPA) in 2019 in Long Beach, California.\u00a0 This is quite a feat as WCOPA is often cited as the official \u201cTalent Olympics\u201d, and the only event of its kind in the Hollywood area, the entertainment capital of the world.<\/p>\n\n\n\n<p>For <strong>National Music Competitions for Young Artists (NAMCYA) President, Dr. Renato Lucas<\/strong>, who is also a cellist and conductor, \u201cmusic expresses the unspeakable, describes the undemonstrable, and it reminds us of the memorable. Our music and our performing arts is a living monument of what we were, what we are, and what we could be.\u201d<\/p>\n\n\n\n<p>Since 1973, NAMCYA has been a driving force in discovering major music talents from all over the country in the fields of choral singing, piano, chamber music, family ensemble, and indigenous instruments. Some of the country\u2019s brilliant artists like pianists Cecile Licad and Raul Sunico, Violinists Julian Quirit and Joseph Esmilla, \u00a0tenor Noel Velasco, soprano Andion Fernandez, the UP Singing Ambassadors, the Loboc Children\u2019s Choir and the University of Mindanao Chorale are among its distinguished winners.<\/p>\n\n\n\n<p>\u201cThe Philippine Star has been all the way with SM in its <strong>My City, My SM<\/strong> series ever since its first incarnation, says <strong>Philippine Star EVP<\/strong> <strong>for Sales and Marketing Lucien Dy Tioco.<\/strong>\u00a0 \u201dI think this edition is really exciting because music covers everybody and it celebrates the culture of\u00a0 every region.\u00a0 With our collaboration, we will be able to bring Philippine performing arts more to the mainstream.\u201d<\/p>\n\n\n\n<p>Mallgoers will have the rare opportunity to have a glimpse of the life and work of National Artist for Music Dr. Ramon Pagayon Santos during the premier of <strong>My City,<\/strong> <strong>My SM, My Music<\/strong> event at SM City North EDSA from August 27 to 31. The award winning PWU JASMS Manila Rondalla under Noli DO. Rodriguez will be performing his compositions during the event launch; as will the amazing WCOPA Team Philippines medalists who have given us much honor in the prestigious international competition.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-autoplay=\"true\" data-delay=\"3\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"983\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-37231\" data-id=\"37231\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-5.jpg\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-5.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-5-234x300.jpg 234w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">With the support of NAMCYA, My City, My SM, Music will feature talented NAMCYA winners like 2018 First Prize NAMCYA winner Cellist Joshua Ethan Dakanay as it tours the SM malls.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-37232\" data-id=\"37232\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-6.jpg\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-6.jpg 817w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-6-300x282.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-6-768x722.jpg 768w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Jed Madela was the first Filipino to win the WCOPA World Grand Champion Title, and is known with a uniquely wide vocal range. Today a multi-awarded Singer, recording artist, songwriter, TV host, and entertainer he will join the launch at SM City North EDSA. <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-37233\" data-id=\"37233\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-7.jpg\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-7.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-7-300x214.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/08\/PHOTO-7-768x549.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">World class performances by WCOPA Team Philippine medalists like Ejay Arrieta, Aleczandra Yamzon, David Mercado will be highlighted during the My City, My SM, My Music launch at SM City North EDSA.\n\n<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>My City, My SM, My Music <\/strong>is a take-off from the <strong>My City, My SM<\/strong> campaign which promotes tourism; <strong>My City, My SM, My Cuisine<\/strong>, which highlights family heirloom recipes in the different regions; and <strong>My City, My SM, My Crafts<\/strong>, which celebrates traditional arts and modern Philippine design. Most recently, <strong>My City, My<\/strong> <strong>SM, My Art<\/strong> was a celebration of Philippine visual arts \u2013 painting, sculpture, printmaking, photography, and filmmaking.<\/p>\n\n\n\n<p><strong>My City, My SM, My Music\u2019s<\/strong> next stop will be at SM City Olongapo Central.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past few years, the My City, My SM series has showcased the different facets of our country\u2019s rich [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2730],"tags":[7878],"class_list":["post-37225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-my-city-my-sm-my-music"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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