{"id":37417,"date":"2022-09-06T18:04:33","date_gmt":"2022-09-06T10:04:33","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=37417"},"modified":"2022-09-06T18:04:36","modified_gmt":"2022-09-06T10:04:36","slug":"new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/","title":{"rendered":"New AXA campaign brings \u2018Me-Time\u2019 to Asia\u2019s sandwich generation, encouraging them to redefine what it means to be well"},"content":{"rendered":"\n<p>&nbsp;<em>\u201c<\/em><strong>Make Time For Me-Time\u201d deepens AXA\u2019s commitment to provide tangible and meaningful support<\/strong><\/p>\n\n\n\n<p><strong>for positive mind health<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AXA Make time for me-time\" width=\"680\" height=\"383\" src=\"https:\/\/www.youtube.com\/embed\/0YrZm0CQl7U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Manila, 05 September 2022 <\/strong>\u2014 AXA today launches an Asia-wide campaign encouraging everyone to \u2018Make Time For Me-Time\u2019, normalising the importance of making time for yourself because healthcare starts with self-care.<\/p>\n\n\n\n<p>The campaign was inspired by the needs of Asia\u2019s sandwich generation, who are caught between caring for their elderly parents and their children, meaning they find themselves spending their waking hours caring for others. When they do find a few minutes to devote to themselves, they can often feel guilty or ashamed \u2013 especially if it means telling someone \u2018No\u2019.<\/p>\n\n\n\n<p>This insight reflects AXA\u2019s continued focus on promoting positive mind health both in and out of the workplace. This includes raising awareness of its importance to overall health and breaking down stigma through initiatives like its annual Mind Health and Wellbeing Study, as well as equipping individuals with the tools to improve their own mental wellbeing, such as through its recent Fit to Flourish series that provided a path to developing the 10 skills that underpin good mental health.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cFor the sandwich generation in Asia, cultural expectations mean it is normal to spend your waking hours caring for others, whether at home or at work. Yet AXA\u2019s own research and experience in serving our customers shows that self-care is critical to wellbeing and the more you<\/em><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>care for yourself, the more you can care for others,\u201d<\/em> says Gordon Watson, CEO of AXA Asia and Africa.<em> \u201cWe therefore want to normalise the importance of taking time out for yourself, free from guilt, as a necessary part of what it means to be well.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p>Watch the <a href=\"https:\/\/www.youtube.com\/watch?v=0YrZm0CQl7U\">campaign film<\/a><\/p>\n\n\n\n<p>The new integrated campaign is steeped in the science of colour: soft blues help with mental fatigue, red is associated with energy and improving blood circulation, and yellows create a sense of warmth.<\/p>\n\n\n\n<p>To bring this to life, AXA has also collaborated with renowned artist YOSHIROTTEN to create an \u2018Art Care Series\u2019. A specially created series of eye, breathing and stretching exercises aim to soothe the body and mind using the science of shape, colour and sound. Ranging from 30-seconds to 15 minutes in length, the outdoor activations will be placed in high-traffic areas to remind people to take time out for themselves.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"520\" data-attachment-id=\"37418\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/attachment\/kv1-new-axa-campaign-make-time-for-me-time-1\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png\" data-orig-size=\"1020,520\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"KV1 &#8211; New AXA Campaign Make Time For Me Time 1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1-300x153.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png\" alt=\"\" class=\"wp-image-37418\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png 1020w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1-300x153.png 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1-768x392.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/a><\/figure><\/div>\n\n\n<p>Experience the Art Care Series<\/p>\n\n\n\n<p>Created by Publicis Groupe Hong Kong, \u2018Make Time for Me-Time\u2019 is launching Asia-wide in markets including Hong Kong, Japan, Thailand and the Philippines, with influencers sharing their personal experiences and tips for making time for Me-Time.<\/p>\n\n\n\n<p><br>Watch the Art Care <a href=\"https:\/\/www.youtube.com\/watch?v=T39kZcLCpZ0\">Eye<\/a> and <a href=\"https:\/\/www.youtube.com\/watch?v=boCUlQWoBaU\">Breathing<\/a> Exercise videos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;\u201cMake Time For Me-Time\u201d deepens AXA\u2019s commitment to provide tangible and meaningful support for positive mind health Manila, 05 September [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2730],"tags":[7896,7514,7930,7929],"class_list":["post-37417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-axa","tag-axa-philippines","tag-make-time-for-me-time","tag-me-time"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New AXA campaign brings \u2018Me-Time\u2019 to Asia\u2019s sandwich generation, encouraging them to redefine what it means to be well - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New AXA campaign brings \u2018Me-Time\u2019 to Asia\u2019s sandwich generation, encouraging them to redefine what it means to be well - Team PCheng\" \/>\n<meta property=\"og:description\" content=\"&nbsp;\u201cMake Time For Me-Time\u201d deepens AXA\u2019s commitment to provide tangible and meaningful support for positive mind health Manila, 05 September [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/\" \/>\n<meta property=\"og:site_name\" content=\"Team PCheng\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TeamPCheng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TeamPCheng\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-06T10:04:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-06T10:04:36+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1020\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.teampcheng.com\/blog\/#\/schema\/person\/e071dbbafaf7dc781f6ef466e5c14ad9\"},\"headline\":\"New AXA campaign brings \u2018Me-Time\u2019 to Asia\u2019s sandwich generation, encouraging them to redefine what it means to be well\",\"datePublished\":\"2022-09-06T10:04:33+00:00\",\"dateModified\":\"2022-09-06T10:04:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/\"},\"wordCount\":465,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.teampcheng.com\/blog\/#organization\"},\"image\":{\"@id\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png\",\"keywords\":[\"AXA\",\"AXA Philippines\",\"Make Time For Me-Time\",\"Me-Time\"],\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/\",\"url\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/\",\"name\":\"New AXA campaign brings \u2018Me-Time\u2019 to Asia\u2019s sandwich generation, encouraging them to redefine what it means to be well - Team PCheng\",\"isPartOf\":{\"@id\":\"https:\/\/www.teampcheng.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png\",\"datePublished\":\"2022-09-06T10:04:33+00:00\",\"dateModified\":\"2022-09-06T10:04:36+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#primaryimage\",\"url\":\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png\",\"contentUrl\":\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png\",\"width\":1020,\"height\":520},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.teampcheng.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New AXA campaign brings \u2018Me-Time\u2019 to Asia\u2019s sandwich generation, encouraging them to redefine what it means to be well\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.teampcheng.com\/blog\/#website\",\"url\":\"https:\/\/www.teampcheng.com\/blog\/\",\"name\":\"Team PCheng\",\"description\":\"Photography, Movies, Geek Culture, etc\",\"publisher\":{\"@id\":\"https:\/\/www.teampcheng.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.teampcheng.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.teampcheng.com\/blog\/#organization\",\"name\":\"Team PCheng\",\"url\":\"https:\/\/www.teampcheng.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.teampcheng.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2019\/02\/profile-pic.jpg\",\"contentUrl\":\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2019\/02\/profile-pic.jpg\",\"width\":180,\"height\":180,\"caption\":\"Team PCheng\"},\"image\":{\"@id\":\"https:\/\/www.teampcheng.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/TeamPCheng\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.teampcheng.com\/blog\/#\/schema\/person\/e071dbbafaf7dc781f6ef466e5c14ad9\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.teampcheng.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/124925b7f86cdc70fea69d998abb03e7f2534d66ce99f2e2ec773f30dad2a45a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/124925b7f86cdc70fea69d998abb03e7f2534d66ce99f2e2ec773f30dad2a45a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/www.facebook.com\/TeamPCheng\/\"],\"url\":\"http:\/\/www.teampcheng.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New AXA campaign brings \u2018Me-Time\u2019 to Asia\u2019s sandwich generation, encouraging them to redefine what it means to be well - Team PCheng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/","og_locale":"en_US","og_type":"article","og_title":"New AXA campaign brings \u2018Me-Time\u2019 to Asia\u2019s sandwich generation, encouraging them to redefine what it means to be well - Team PCheng","og_description":"&nbsp;\u201cMake Time For Me-Time\u201d deepens AXA\u2019s commitment to provide tangible and meaningful support for positive mind health Manila, 05 September [&hellip;]","og_url":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/","og_site_name":"Team PCheng","article_publisher":"https:\/\/www.facebook.com\/TeamPCheng","article_author":"https:\/\/www.facebook.com\/TeamPCheng\/","article_published_time":"2022-09-06T10:04:33+00:00","article_modified_time":"2022-09-06T10:04:36+00:00","og_image":[{"width":1020,"height":520,"url":"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#article","isPartOf":{"@id":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/"},"author":{"name":"admin","@id":"https:\/\/www.teampcheng.com\/blog\/#\/schema\/person\/e071dbbafaf7dc781f6ef466e5c14ad9"},"headline":"New AXA campaign brings \u2018Me-Time\u2019 to Asia\u2019s sandwich generation, encouraging them to redefine what it means to be well","datePublished":"2022-09-06T10:04:33+00:00","dateModified":"2022-09-06T10:04:36+00:00","mainEntityOfPage":{"@id":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/"},"wordCount":465,"commentCount":0,"publisher":{"@id":"https:\/\/www.teampcheng.com\/blog\/#organization"},"image":{"@id":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#primaryimage"},"thumbnailUrl":"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png","keywords":["AXA","AXA Philippines","Make Time For Me-Time","Me-Time"],"articleSection":["Lifestyle"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/","url":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/","name":"New AXA campaign brings \u2018Me-Time\u2019 to Asia\u2019s sandwich generation, encouraging them to redefine what it means to be well - Team PCheng","isPartOf":{"@id":"https:\/\/www.teampcheng.com\/blog\/#website"},"primaryImageOfPage":{"@id":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#primaryimage"},"image":{"@id":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#primaryimage"},"thumbnailUrl":"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png","datePublished":"2022-09-06T10:04:33+00:00","dateModified":"2022-09-06T10:04:36+00:00","breadcrumb":{"@id":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#primaryimage","url":"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png","contentUrl":"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png","width":1020,"height":520},{"@type":"BreadcrumbList","@id":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/new-axa-campaign-brings-me-time-to-asias-sandwich-generation-encouraging-them-to-redefine-what-it-means-to-be-well\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.teampcheng.com\/blog\/"},{"@type":"ListItem","position":2,"name":"New AXA campaign brings \u2018Me-Time\u2019 to Asia\u2019s sandwich generation, encouraging them to redefine what it means to be well"}]},{"@type":"WebSite","@id":"https:\/\/www.teampcheng.com\/blog\/#website","url":"https:\/\/www.teampcheng.com\/blog\/","name":"Team PCheng","description":"Photography, Movies, Geek Culture, etc","publisher":{"@id":"https:\/\/www.teampcheng.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.teampcheng.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.teampcheng.com\/blog\/#organization","name":"Team PCheng","url":"https:\/\/www.teampcheng.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.teampcheng.com\/blog\/#\/schema\/logo\/image\/","url":"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2019\/02\/profile-pic.jpg","contentUrl":"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2019\/02\/profile-pic.jpg","width":180,"height":180,"caption":"Team PCheng"},"image":{"@id":"https:\/\/www.teampcheng.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TeamPCheng"]},{"@type":"Person","@id":"https:\/\/www.teampcheng.com\/blog\/#\/schema\/person\/e071dbbafaf7dc781f6ef466e5c14ad9","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.teampcheng.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/124925b7f86cdc70fea69d998abb03e7f2534d66ce99f2e2ec773f30dad2a45a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/124925b7f86cdc70fea69d998abb03e7f2534d66ce99f2e2ec773f30dad2a45a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.facebook.com\/TeamPCheng\/"],"url":"http:\/\/www.teampcheng.com\/blog\/author\/admin\/"}]}},"jetpack_featured_media_url":"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2022\/09\/KV1-New-AXA-Campaign-Make-Time-For-Me-Time-1.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paHLNC-9Jv","_links":{"self":[{"href":"http:\/\/www.teampcheng.com\/blog\/wp-json\/wp\/v2\/posts\/37417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.teampcheng.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.teampcheng.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.teampcheng.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.teampcheng.com\/blog\/wp-json\/wp\/v2\/comments?post=37417"}],"version-history":[{"count":1,"href":"http:\/\/www.teampcheng.com\/blog\/wp-json\/wp\/v2\/posts\/37417\/revisions"}],"predecessor-version":[{"id":37419,"href":"http:\/\/www.teampcheng.com\/blog\/wp-json\/wp\/v2\/posts\/37417\/revisions\/37419"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.teampcheng.com\/blog\/wp-json\/wp\/v2\/media\/37418"}],"wp:attachment":[{"href":"http:\/\/www.teampcheng.com\/blog\/wp-json\/wp\/v2\/media?parent=37417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.teampcheng.com\/blog\/wp-json\/wp\/v2\/categories?post=37417"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.teampcheng.com\/blog\/wp-json\/wp\/v2\/tags?post=37417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}