{"id":38676,"date":"2022-11-09T19:51:11","date_gmt":"2022-11-09T11:51:11","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=38676"},"modified":"2022-11-09T19:51:14","modified_gmt":"2022-11-09T11:51:14","slug":"rappit-celebrates-launch-with-merchant-partners-showcases-competitive-edge-as-a-grocery-app","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/rappit-celebrates-launch-with-merchant-partners-showcases-competitive-edge-as-a-grocery-app\/","title":{"rendered":"Rappit celebrates launch with merchant partners, showcases competitive edge as a grocery app<\/strong>"},"content":{"rendered":"
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Rappit CEO Cindy Toh<\/figcaption><\/figure><\/div>\n\n\n

As more and more people rely on online platforms for their everyday needs, the country\u2019s newest player in the online grocery space seeks to offer its partner merchants a competitive edge.<\/p>\n\n\n\n

Rappit\u2019s re-branding from Purego was announced at a recent Merchant Event at the Grand Hyatt in BGC, Taguig City, which gathered well-known consumer brands such as Nestl\u00e9, San Miguel Group, Century Pacific Food Inc., and Universal Robina Corporation, among others.<\/p>\n\n\n\n

The event was graced by 917Ventures Managing Director Vince Yamat and Head of Growth and Programs Natasha Bautista, Puregold\u2019s Senior Manager and Rappit\u2019s Director Jenny Jacintos, Rappit CEO Cindy Toh, and the Rappit management team.<\/p>\n\n\n\n

Rappit\u2019s launch showcased partnership opportunities and its competitive advantage as an online grocery app, which leverages Globe\u2019s expertise in technology and Puregold\u2019s experience in the world of retail.<\/p>\n\n\n\n

\u201cWe are keen on listening to our customers\u2019 need for a better and more sulit shopping experience, and we remain fast and adaptable in addressing their concerns.  So it then came naturally to marry the strengths of 917Ventures and Puregold,\u201d said Bautista.<\/p>\n\n\n\n

\u201cPuregold has actually been a long-standing partner of Globe. In fact, a lot of Globe\u2019s distribution points are within Puregold stores. Thank you to our brand partners for their support to Puregold and we are looking forward to collaborating with our new exciting venture, Rappit,\u201d said Jacintos.<\/p>\n\n\n\n

Formerly PureGo, Rappit is a collaboration between Globe\u2019s wholly-owned corporate venture builder 917Ventures and leading hypermarket chain Puregold.  It was born out of the urgent need to digitize the local grocery industry during the pandemic.<\/p>\n\n\n\n

At its recent rebrand, Rappit also unveiled the newest and coolest mascot in town, \u201cMax the Rabbit,\u201d which is up for collaborations. On top of this, it offers disruptive content such as efforts on Instagram Reels and TikTok posts in collaboration with partner influencers.<\/p>\n\n\n\n

Rappit aims to bring premium quality groceries at affordable prices. It also provides stellar user experience customization and rewards app users with exclusive perks and freebies.<\/p>\n\n\n\n

\u201cWe make sure that we put our customers first as we give them great groceries and beyond through our new and improved user shopping experience – from the brand image, new app experience, features, curated assortments, and improved fulfillment capabilities,\u201d said Toh.<\/p>\n\n\n\n

With Rappit, shoppers will get more personalized service with a user-friendly navigation experience that will make online shopping feel like second nature. Using Rappit also promises to be more fun, with app users able to shop from a mix of shopping categories.<\/p>\n\n\n\n

To learn more about Rappit, visit https:\/\/rappit.ph\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As more and more people rely on online platforms for their everyday needs, the country\u2019s newest player in the online […]<\/p>\n","protected":false},"author":1,"featured_media":38677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2730],"tags":[8241],"class_list":["post-38676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-rappit"],"yoast_head":"\nRappit celebrates launch with merchant partners, showcases competitive edge as a grocery app - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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