{"id":40903,"date":"2023-03-14T16:27:40","date_gmt":"2023-03-14T08:27:40","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=40903"},"modified":"2023-03-14T16:27:43","modified_gmt":"2023-03-14T08:27:43","slug":"e-girl-in-power-infinix-celebrates-kayakorin-womens-month-campaign-with-game-streamer-cherizawa","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/consumer-electronics\/e-girl-in-power-infinix-celebrates-kayakorin-womens-month-campaign-with-game-streamer-cherizawa\/","title":{"rendered":"<strong>E-Girl in power: Infinix celebrates #KayaKoRin Women\u2019s Month campaign with game streamer Cherizawa<\/strong>"},"content":{"rendered":"<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-3.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"40904\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/consumer-electronics\/e-girl-in-power-infinix-celebrates-kayakorin-womens-month-campaign-with-game-streamer-cherizawa\/attachment\/infinix-kayakorin-campaign-3\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-3.jpg\" data-orig-size=\"1280,720\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Infinix-KayaKoRin-Campaign-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-3-300x169.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-3-1024x576.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-3-1024x576.jpg\" alt=\"\" class=\"wp-image-40904\" width=\"768\" height=\"432\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-3-1024x576.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-3-300x169.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-3-768x432.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-3.jpg 1280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>Taking part in the global Women\u2019s Month celebrations in March, Infinix commemorates the contributions of women throughout history and in modern-day society. Infinix international branches in Egypt, Thailand, Poland, and the Philippines recognize the progress that women have made, specifically in the field of esports.<\/p>\n\n\n\n<p>Infinix Philippines\u2019 recently launched #KayaKoRin video aims to encourage E-Girls in power to break down barriers, make their and other women\u2019s voices heard, and to not be seen as less than anyone else.<\/p>\n\n\n\n<p>Spearheading this campaign is popular Filipino gaming streamer Cherizawa, who is an avid mobile gamer and a skilled player of Mobile Legends: Bang Bang (MLBB),<\/p>\n\n\n\n<p>Cherisse Barnacha, famously known as Cherizawa, has been streaming her MLBB gameplay since 2019. In Infinix\u2019s #KayaKoRin video, she shares her journey of overcoming the hurdles present in the path of women in gaming and streaming, and achieving success as one of the most popular streamers in the Philippines. Cherizawa took on the challenge to rise above the stereotypes and criticism that women are not on the same level as men when it comes to gaming.<\/p>\n\n\n\n<p>In the video, people will also see a glimpse of her humble beginnings. The young Cherizawa was an aspiring nursing student turned corporate worker before she entered the game streaming scene.Dissatisfied with her former career, she found an opportunity through a friend who saw her potential in gaming.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-1.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"40905\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/consumer-electronics\/e-girl-in-power-infinix-celebrates-kayakorin-womens-month-campaign-with-game-streamer-cherizawa\/attachment\/infinix-kayakorin-campaign-1\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-1.jpg\" data-orig-size=\"1280,720\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Infinix-KayaKoRin-Campaign-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-1-300x169.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-1-1024x576.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-1-1024x576.jpg\" alt=\"\" class=\"wp-image-40905\" width=\"768\" height=\"432\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-1-1024x576.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-1-300x169.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-1-768x432.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-1.jpg 1280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>This moment sparked a fire within her, changing the trajectory of her career. Now she is able to enjoy and expand her growth in the game streaming community while supporting her family along the way.<\/p>\n\n\n\n<p>\u201cI know there&#8217;s always a part of me<em> na hahanap-hanapin yung paglalaro <\/em>in general<em>. Pero \u2018yung gawin siya <\/em>as a profession or career, never<em> ko na-<\/em>imagine<em>.\u201d<\/em> said Cherizawa.<\/p>\n\n\n\n<p>There\u2019s more to Cherizawa than meets the eye, and the collaboration with Infinix for Women\u2019s month not only uplifts the spirits of women everywhere, but also imparts the message that women should not be afraid to express themselves.<\/p>\n\n\n\n<p>\u201cActually<em> kaya hindi ako nahirapan mag-<\/em>stream<em> ay kasi <\/em>I don&#8217;t need to portray a character.<em> Ako lang talaga \u2018to <\/em>and I think that&#8217;s one of the key things to have<em> dito sa <\/em>industry<em> na \u2018to, <\/em>is that you just have to stay genuine,\u201d she shared.<\/p>\n\n\n\n<p>Most of the time, women are seen as \u201cweaker\u201d than their male counterparts. When asked how she was able to get the better of the hateful comments while she plays on her streams, she demonstrated the simplest yet powerful way to face the challenges, thanks to the people who kept her grounded.<\/p>\n\n\n\n<p>\u201cThe best way to handle it is <em>talunin mo sila<\/em>,\u201d Cherizawa said.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-2.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"40906\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/consumer-electronics\/e-girl-in-power-infinix-celebrates-kayakorin-womens-month-campaign-with-game-streamer-cherizawa\/attachment\/infinix-kayakorin-campaign-2\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-2.jpg\" data-orig-size=\"1280,720\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Infinix-KayaKoRin-Campaign-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-2-300x169.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-2-1024x576.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-2-1024x576.jpg\" alt=\"\" class=\"wp-image-40906\" width=\"768\" height=\"432\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-2-1024x576.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-2-300x169.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-2-768x432.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/03\/Infinix-KayaKoRin-Campaign-2.jpg 1280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Cherizawa was a nursing student prior to her becoming a famous game streamer<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>There\u2019s no question that the esports industry has inevitably become a male-dominated space. But women around the world have proven time and time again that they are capable of challenging the status quo every step of the way. With every obstacle, Infinix, especially their smooth gameplay NOTE series, hopes to create a healthy environment for women to thrive and succeed in the mobile gaming community, as the NOTE series has been the forefront of the fastest-growing smartphone brand\u2019s gaming identity.<\/p>\n\n\n\n<p>Check out Infinix\u2019s #KayaKoRin Women\u2019s Month video via Facebook and share your experiences that made you feel empowered in the comments. Follow Infinix Philippines\u2019 official Facebook page and stay updated on the brand\u2019s latest releases.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taking part in the global Women\u2019s Month celebrations in March, Infinix commemorates the contributions of women throughout history and in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3738],"tags":[8885,8064,7530],"class_list":["post-40903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-electronics","tag-kayakorin","tag-cherizawa","tag-infinix"],"yoast_head":"<!-- This site is optimized with the Yoast 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