{"id":45795,"date":"2023-10-11T00:00:42","date_gmt":"2023-10-10T16:00:42","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=45795"},"modified":"2023-10-11T00:00:45","modified_gmt":"2023-10-10T16:00:45","slug":"doubleverify-strengthens-operations-in-the-philippines-with-new-hire","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/doubleverify-strengthens-operations-in-the-philippines-with-new-hire\/","title":{"rendered":"DoubleVerify Strengthens Operations in The Philippines with New Hire"},"content":{"rendered":"\n

Appoints Tinee Cruz as Senior Sales Director<\/h2>\n\n\n
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Manila, Philippines \u2014 DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the appointment of Tinee Cruz as Senior Sales Director, Philippines. In her new role, Tinee will work closely with local partners to initiate, implement, and create new partnerships with a focus on business growth. Leveraging her extensive industry experience, Tinee will play a pivotal role in elevating DoubleVerify\u2019s extensive suite of measurement solutions to brands and agencies to drive effective advertising spend outcomes.<\/p>\n\n\n\n

The appointment is a testament to DoubleVerify\u2019s commitment to regional growth with a focus on increasing in-market resources in the newly launched markets in Southeast Asia, including the Philippines.<\/p>\n\n\n\n

\u201cThe Philippines is a unique market with a huge potential for advertisers to drive ROI for their media investments, and Tinee\u2019s appointment is timely for forging new partnerships focused on performance for media buys,\u201d said Conrad Tallariti, Regional Vice President of Sales, Asia. \u201cTinee has a track record of driving growth leveraging her exceptional leadership skills in developing strong client relations and delivering service excellence. Her expertise covers multiple functions and markets in the region which will be invaluable as we continue our expansion across Southeast Asia.\u201d<\/p>\n\n\n\n

With nearly 10 years in the marketing, media, and sales industry, Tinee joins DoubleVerify from InMobi, where she was the Country Sales lead for the Philippines, and played an instrumental role in localizing InMobi\u2019s platform in the Philippines. Her career spans the gamut of the advertising ecosystem – agency, brand, publisher, and platform.<\/p>\n\n\n\n

Commenting on her new role, Tinee Cruz said, “Digital ad spending in the Philippines is on the rise, being projected to reach 1.6 million USD in 2023, as customer preferences and habits continuously evolve. With emerging technologies, particularly AI, also set to make its mark, the Philippines advertising market is poised for long-term changes. I look forward to nurturing relationships with our customers and meeting their needs with DoubleVerify\u2019s cutting-edge solutions, to drive a significant impact in the Philippines advertising market.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Appoints Tinee Cruz as Senior Sales Director Manila, Philippines \u2014 DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital […]<\/p>\n","protected":false},"author":1,"featured_media":45796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2730],"tags":[10266],"class_list":["post-45795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-doubleverify"],"yoast_head":"\nDoubleVerify Strengthens Operations in The Philippines with New Hire - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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