{"id":47317,"date":"2023-12-12T18:49:25","date_gmt":"2023-12-12T10:49:25","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=47317"},"modified":"2023-12-12T18:49:28","modified_gmt":"2023-12-12T10:49:28","slug":"sony-music-entertainment-philippines-and-benj-pangilinan-honor-the-tradition-of-paying-it-forward-through-season-of-giving-campaign","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/entertainment\/music-entertainment\/sony-music-entertainment-philippines-and-benj-pangilinan-honor-the-tradition-of-paying-it-forward-through-season-of-giving-campaign\/","title":{"rendered":"Sony Music Entertainment Philippines and Benj Pangilinan honor the tradition of \u2018paying it forward\u2019 through Season of Giving campaign"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong><em>The initiative is part of a campaign to engage the country in a fight to alleviate food insecurity and malnutrition<\/em><\/strong><\/h3>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-attachment-id=\"47318\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/entertainment\/music-entertainment\/sony-music-entertainment-philippines-and-benj-pangilinan-honor-the-tradition-of-paying-it-forward-through-season-of-giving-campaign\/attachment\/sog-bp1\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP1.jpg\" data-orig-size=\"1280,854\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"SOG-BP1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP1-300x200.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP1-1024x683.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP1-1024x683.jpg\" alt=\"\" class=\"wp-image-47318\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP1-1024x683.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP1-300x200.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP1-768x512.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>Manila, Philippines <\/strong>\u2013 <strong>Sony Music Entertainment Philippines<\/strong> <strong>(SMEP)<\/strong> and Filipino singer-songwriter <strong>Benj Pangilinan<\/strong> have recently linked up with <strong>Rise Against Hunger Philippines (RAHP)<\/strong>, an international hunger relief organization that distributes food and life-changing aid to the world&#8217;s most vulnerable, to support communities in Manila that are impacted by food insecurity and malnutrition.<\/p>\n\n\n\n<p>This initiative is part of Sony Music Group\u2019s global \u2018Season of Giving\u2019 campaign, where the company upholds its commitment in collaborating with partner organizations through a series of in-person events and charitable activities.<\/p>\n\n\n\n<p>For this particular project, the international record label has collaborated with Rise Against Hunger Philippines in enacting programs that are design to uplift the lives of many people through food aid and entertainment. In a collective statement, RAHP was all praises to Sony Music Philippines and Benj for spreading the holiday joy with the children this season of giving. \u201cTheir dedication to give back not only makes this holiday season merrier for the kids, but also makes our mission to achieve food security all the more possible.\u201d<\/p>\n\n\n\n<p>The fast-rising recording star has recently joined the SMEP team through a day of volunteering and performances at the Better World Tondo community center, which functions as a food bank and feeding center. This is where RAHP holds food drives, and the AHA Learning Center manages an after-class studying program for the disadvantaged kids.<\/p>\n\n\n\n<p>Aside from providing relief and assistance to the beneficiaries, Benj performed two songs, including his current single, \u201cDance Like You.\u201d<\/p>\n\n\n\n<p>\u201cGiving back has always been something I\u2019ve loved doing,\u201d the Sony Music talent said. \u201cThis opportunity was a wonderful experience for me. Sometimes, when you bless others, you realize later how much you\u2019ve gained and learned from the experience. I\u2019m also grateful to Sony and my management team from Genesis for sharing my vision when it comes to giving back to the community.\u201d<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-attachment-id=\"47319\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/entertainment\/music-entertainment\/sony-music-entertainment-philippines-and-benj-pangilinan-honor-the-tradition-of-paying-it-forward-through-season-of-giving-campaign\/attachment\/sog-bp2\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP2.jpg\" data-orig-size=\"1280,854\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"SOG-BP2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP2-300x200.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP2-1024x683.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP2-1024x683.jpg\" alt=\"\" class=\"wp-image-47319\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP2-1024x683.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP2-300x200.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP2-768x512.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/12\/SOG-BP2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>Donning a hairnet, gloves, and a <em>Rise Against Hunger PH<\/em> apron, the young and promising artist engaged with the kids through fun games and activities and helped in the distribution of food.<\/p>\n\n\n\n<p>In a random act of kindness, the multi-talented newcomer also talked to one of the ice cream cart vendors outside and bought his whole stock for the day. He distributed ice cream to the kids and moms who were present during the feeding program activity.<\/p>\n\n\n\n<p>Benj shares, \u201cWe were about to leave, and I just saw the guy selling, so I just thought to help out. I didn\u2019t expect that a small act like that would have such a major impact on them. I\u2019m always happy to help.\u201d<\/p>\n\n\n\n<p>Season of Giving, a global initiative of Sony Music Group, runs throughout the holiday season in collaboration with charity partners across Africa, Asia, Australia\/New Zealand, Canada, Continental Europe, Latin America, the United Kingdom, and the United States.<\/p>\n\n\n\n<p>In addition to Benj Pangilinan, other notable artists who have volunteered with partner organizations and Sony Music Entertainment in the past two years include Shoti, NOBITA, and Hazel Faith.<\/p>\n\n\n\n<p>This campaign also represents the company\u2019s ongoing philanthropic commitment to forge partnerships and support communities that need it most, which are anchored in its culture of making a difference and contributing to social development through music.<\/p>\n\n\n\n<p>\ufeff\u201cAt Sony Music Philippines, we believe in using our platform to not only entertain but also to uplift and empower communities,\u201d Roslyn Pineda, General Manager, Philippines, Sony Music Entertainment, explains in a press statement. We are committed to continuing our Season of Giving initiatives and partnering with organizations like Rise Against Hunger Philippines to create a positive impact in our society.\u201d<\/p>\n\n\n\n<p>Pineda adds, \u201cTogether with artists like Benj Pangilinan, we look forward to more opportunities to give back and make a difference in the lives of those who need it the most. We are immensely proud of their dedication and grateful to have such compassionate individuals as part of our Sony Music family.\u201d<\/p>\n\n\n\n<p>Learn more about SMG\u2019s giving approach <a href=\"https:\/\/giving-back.sonymusic.com\/\"><strong>here<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The initiative is part of a campaign to engage the country in a fight to alleviate food insecurity and malnutrition [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,958],"tags":[10552,2314,8093],"class_list":["post-47317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-music-entertainment","tag-benj-pangilinan","tag-music","tag-sony-music-entertainment-philippines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony Music Entertainment Philippines and Benj Pangilinan honor the tradition of \u2018paying it forward\u2019 through Season of Giving campaign - Team 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