{"id":51295,"date":"2024-05-07T15:46:17","date_gmt":"2024-05-07T07:46:17","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=51295"},"modified":"2024-05-07T15:46:20","modified_gmt":"2024-05-07T07:46:20","slug":"the-genius-of-maja-salvadors-new-ad","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/the-genius-of-maja-salvadors-new-ad\/","title":{"rendered":"The Genius of Maja Salvador\u2019s New Ad"},"content":{"rendered":"\n
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\u201cKERATIN PLUS?!?\u201d If you saw the hilarious digital commercial making its rounds on the internet, I\u2019m certain you heard Maja Salvador\u2019s voice reading that line. Making an \u201cad you can hear,\u201d Keratin Plus, a daily hair treatment product, recently launched a digital commercial with their newest endorser, celebrity actress and soon-to-be-mom, Maja Salvador.

The 15-second video opens with Maja\u2019s gorgeous profile saying, \u201cI feel beautiful because I treat my hair with keratin\u2026 KERATIN???\u201d <\/em>as she finger combs through her long, luscious hair. Dubbed the \u201cQueen of Repeating Words\u201d, the creatives behind this ad perfectly matched Maja\u2019s natural quirk to the simple yet brilliant script.

But that\u2019s not all there is to it. The \u201crepeating words syndrome\u201d is a distinctly Pinoy take on hifalutin words or sudden English speak. It\u2019s a verbal mannerism that is widespread among Millennials and Gen Z, to soften the seriousness of a conversation, or to make fun of one\u2019s self. It\u2019s like an inside joke among fellow Pinoys and is translated as the \u201ccaps lock patanong culture\u201d among younger netizens. Some go as far as gatekeeping the meme when others can\u2019t seem to understand its context, but that\u2019s what makes it funnier. The \u201cdogshow humor\u201d of the ad instantly caught its audience, trending among Facebook Community Groups and social media platforms. Some even claim it\u2019s the official meme of 2024.

That\u2019s easy, given the convenience of sharing online. The true success of the ad, however, is measured by how some people went out of their way to hunt for the product themselves. \u201cThe Living Meme,\u201d as some netizens call it, has an effect on consumers, making them flock to their nearby groceries and sari sari stores to check out the Keratin Plus hair treatments and shampoos. <\/p>\n\n\n\n

Check out these TikTokers proving that the ad is not just funny but highly effective, too: <\/p>\n\n\n\n

Under the username @gaiapoly<\/a> with over 500k followers and 22.1M likes, the female TikToker is seen walking inside a local grocery with her young nephew, Martin, who mimicked the commercial by repeating some of her words as she talks to the camera, vlogging their trip. \u201cKaloka \u2018yung effect ni Ms. Maja Salvador sa pamangkin ko. Mapapa-Keratin Plus ka na lang talaga, bhie,\u201d she said on her caption. They even inserted parts of the commercial on the TikTok video to show how they\u2019re copying Maja\u2019s lines.<\/p>\n\n\n

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Another result of the ad is how it has proven to have brand recall, as TikToker, Martin Leonard Chua<\/a> who has 165k followers and over 5.5M likes, recorded his own \u201cKeratin Plus moment\u201d upon seeing the product while he did his personal grocery errands. \u201cI\u2019m seeing a live Twitter meme right now,\u201d he shared, as he held up a bottle of Keratin Plus shampoo. \u201cKeratin???,\u201d he jokingly said, in the same manner Maja did in the commercial. \u201cAng funny ni Maja Salvador! […] I\u2019m so happy na nakita ko siya in person (pertaining to the product).\u201d\u00a0<\/p>\n\n\n

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As more people discover the brand through the entertaining advertisement, many share their positive reviews on these videos\u2019 comments section.\u00a0<\/p>\n\n\n\n

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There is power in advertising, yes\u2014the wittier, the better. But what makes it exponentially powerful that captures loyal consumers is the truth about their claims, and this is something that users can testify about Keratin Plus, again and again.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cKERATIN PLUS?!?\u201d If you saw the hilarious digital commercial making its rounds on the internet, I\u2019m certain you heard Maja […]<\/p>\n","protected":false},"author":1,"featured_media":51296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2730],"tags":[12316,12297],"class_list":["post-51295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-keratin-plus","tag-maja-salvador"],"yoast_head":"\nThe Genius of Maja Salvador\u2019s New Ad - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teampcheng.com\/blog\/lifestyle\/the-genius-of-maja-salvadors-new-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Genius of Maja Salvador\u2019s New Ad - 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