{"id":52035,"date":"2024-05-24T20:36:56","date_gmt":"2024-05-24T12:36:56","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=52035"},"modified":"2024-05-24T20:36:59","modified_gmt":"2024-05-24T12:36:59","slug":"reading-books-changing-lives-the-big-bad-wolf-takes-big-bad-tour-mission-1-new-million-readers-to-parqal","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/reading-books-changing-lives-the-big-bad-wolf-takes-big-bad-tour-mission-1-new-million-readers-to-parqal\/","title":{"rendered":"Reading Books, Changing Lives: The Big Bad Wolf Takes\u00a0\u201cBig Bad Tour: Mission 1 New Million Readers\u201d to Parqal!"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n

Manila, Philippines \u2014<\/strong> Calling all Manila bookworms! The Big Bad Wolf Book Sale, the world\u2019s biggest book sale, has landed back in our homeland! Big Bad Wolf Books\u2019 much-anticipated return to Manila also marks the official launch of the \u201cBig Bad Tour: Mission 1 New Million Readers\u201d campaign that will take the renowned book sale to six cities in the Philippines, kicking off at Parqal, Aseana City from May 24 to June 2, 2024. <\/p>\n\n\n\n

The book sale offers a collection of over two million budget-friendly books across various titles, including children\u2019s literature, educational reads, and Filipino titles. That\u2019s not all! To make the books accessible to a wider audience and to encourage more Filipinos to cultivate the habit of reading, the book sale promises exclusive deals and discounts including a special offer for Metrobank credit cardholders who can also enjoy a 0% 3-month installment for a single-receipt purchase of at least P3,000. <\/p>\n\n\n\n

Swedish furnishing brand IKEA is also returning to the book sale to give readers a cozy treat, plus a chance to win over P50,000 worth of prizes! More details on the exciting promo will come out on Big Bad Wolf Books\u2019 social media pages, so stay tuned!<\/p>\n\n\n

\n
\"\"<\/a>
Big Bad Wolf Books co-founder Andrew Yap<\/em><\/figcaption><\/figure><\/div>\n\n\n

Big Bad Wolf Books co-founder Andrew Yap said, \u201cThis book sale is about making literature accessible to everyone, regardless of their background.\u201d He added, \u201cOur goal is to put books in the hands of as many readers as possible, to empower people, especially the youth, and to transform communities through the joy of books.\u201d<\/p>\n\n\n

\n
\"\"<\/a>
Big Bad Wolf Books Philippine Managing Partner Carol Chuaying<\/em><\/figcaption><\/figure><\/div>\n\n\n

Big Bad Wolf Books Philippine Managing Partner Carol Chuaying spoke about the campaign to reach one million new readers saying, \u201cBooks have the ability to change lives. Through this campaign, we hope to ignite a passion for reading\u00a0 that will drive educational growth and personal development across the country.\u201d She expressed her enthusiasm and optimism for the campaign to drive an impact on the local communities. She remarked, \u201cWe are thrilled to see such an enthusiastic turnout, and we\u2019re confident that together we can reach one million readers.\u201d<\/p>\n\n\n

\n
\"\"<\/a>
DSWD Undersecretary of Legislative Affairs Fatima Aliah Dimaporo<\/em><\/figcaption><\/figure><\/div>\n\n\n

Guests came together to celebrate the official launch of the \u201cBig Bad Tour: 1 New Million Readers\u201d campaign. During the event, Yap and Chuaying ceremoniously turned over books donated through the Red Readerhood Program to Ambassador of Malaysia to the Philippines Dato’ Abdul Malik Melvin Castelino and Department of Social Welfare and Development (DSWD) Undersecretary of Legislative Affairs Fatima Aliah Dimaporo. <\/p>\n\n\n\n

The event was also graced by representatives of Big Bad Wolf Books\u2019 partner organizations, including Metrobank Credit Card General Usage Head, Emily Koa; 2GO Business Unit Head for 2GO Forwarding, Francis Anne \u201cFaye\u201d Alonzo Babar; IKEA Marketing and PR Manager, Patrick Marcelo; IKEA Philippines Country Inspiration and Communication Manager, Jasmin Cruz; and Aseana City Chief Executive Officer, Delfin Angelo Wenceslao.<\/p>\n\n\n

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\"\"<\/a>
Malaysian Ambassador to the Philippines Dato’ Abdul Malik Melvin Castelino<\/em><\/figcaption><\/figure><\/div>\n\n\n

Malaysian Ambassador to the Philippines Dato’ Abdul Malik Melvin Castelino, lauded the initiative, claiming it will leave a lasting impact on countless lives. \u201cEducation is a cornerstone of progress, and promoting literacy is a vital step towards a brighter future for the Philippines,\u201d he said. <\/p>\n\n\n\n

DSWD Undersecretary Fatima Aliah Dimaporo echoed these sentiments stating, \u201cIn a world where knowledge is power, initiatives like these serve as a beacon of hope. Encouraging reading and making books accessible to all is an investment in the country\u2019s future,\u201d she said. \u201cI am proud to support Big Bad Wolf in their mission to cultivate a culture of reading in the Philippines.\u201d<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

The book sale promises to be the most spectacular yet! Aside from jaw-dropping deals and discounts, it will also feature exciting activities and events. Attendees can also look forward to meet-and-greets with beloved authors, engaging literary workshops, and exclusive book signings with renowned figures like Bro. Bo Sanchez, Bernadette Sembrano, and many more!<\/p>\n\n\n\n

As the doors open to an ocean of books, Big Bad Wolf Books invites seasoned and budding readers from far and wide to join the movement and be part of the campaign to reach a million new readers. Experience the Big Bad Wolf Book Sale on the 3rd floor of Parqal, Aseana City from May 24 to June 2, 2024. Doors open at 10:00 AM to 12:00 midnight daily, and admission is free! See you there!<\/p>\n\n\n\n

For more information regarding Big Bad Wolf\u2019s current and upcoming Book Sales, you can visit their website<\/a> or check out their social media accounts (Facebook<\/a> | Instagram<\/a>)  <\/p>\n","protected":false},"excerpt":{"rendered":"

Manila, Philippines \u2014 Calling all Manila bookworms! 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