{"id":52226,"date":"2024-05-31T12:38:24","date_gmt":"2024-05-31T04:38:24","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=52226"},"modified":"2024-05-31T12:38:26","modified_gmt":"2024-05-31T04:38:26","slug":"jollibee-groups-jollibee-mang-inasal-and-chowking-cited-among-most-valuable-brands-in-ph","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/jollibee-groups-jollibee-mang-inasal-and-chowking-cited-among-most-valuable-brands-in-ph\/","title":{"rendered":"Jollibee Group\u2019s Jollibee, Mang Inasal and Chowking Cited Among Most Valuable Brands in PH"},"content":{"rendered":"
\n
\"\"<\/a>
Growing Iconic and Well-Loved Brands<\/em><\/strong>. Jollibee Group\u2019s expertise in growing and scaling iconic and well-loved brands is made more evident by the inclusion of Jollibee, Mang Inasal, and Chowking among the Top 30 Most Valuable Brands in the Philippines. <\/em><\/figcaption><\/figure><\/div>\n\n\n

MANILA, Philippines. \u2013 <\/strong>Three brands of the Jollibee Group<\/a> \u2013 Jollibee, Mang Inasal, and Chowking \u2013 have been named among the Top 30 Most Valuable Brands in the Philippines by Brand Finance, a leading global independent brand valuation company.<\/p>\n\n\n\n

Jollibee has been ranked second, while Mang Inasal and Chowking have been ranked 15th<\/sup> and 22nd<\/sup> respectively. Only these three restaurant brands have been included in the rankings that include mostly banking and technology brands.<\/p>\n\n\n\n

\u201cThese impressive valuations can be attributed to our ability in developing and scaling iconic brands consistently by providing delicious products and menu innovations, effective restaurant and franchise system, and compelling consumer propositions brought to life through insightful marketing and relevant promotions,\u201d said Jollibee Group President and Chief Executive Officer Ernesto Tanmantiong.<\/p>\n\n\n\n

\u201cBehind these efforts is the determination and hard work of the people and partners of the Jollibee Group, who have built and supported the brands that our customers can truly love and can all be proud of. They are the driving force of our growth today and in the future, as we continue to spread the joy of eating to everyone,\u201d Tanmantiong added.<\/p>\n\n\n\n

Brand Finance Rankings<\/strong><\/p>\n\n\n\n

The ranking on Most Valuable Brands refer to brand valuation, which is the future cash flow potential of the brand. This is also called the brand licensor’s value, based on the brand’s strength and future revenue forecasts in the markets where it operates. It is the financial value of the brand as a business asset.<\/p>\n\n\n\n

With its brand value up 51% to USD2.3 billion, Jollibee, the highest valued restaurant brand in the Philippines, further moved up to rank 2 in this year\u2019s list from rank 4 of last year. Jollibee was also ranked fifth in the 2024 Top 10 Strongest Filipino Brands, with a brand strength rating improvement from AA- to AAA. Its Brand Strength Index (BSI) score also increased by an impressive 19.3 points to 84.6 of 100.<\/p>\n\n\n\n

The ranking on Strongest Brands refers to brand strength, also referred to as brand equity, which is a measure of the brand’s competitive standing in the markets where it operates based on familiarity, appeal, and potential. <\/p>\n\n\n\n

According to Brand Finance, Jollibee achieved perfect scores in metrics on familiarity and recommendation, underscoring its exceptional brand recognition and consumer loyalty.<\/p>\n\n\n\n

In a separate listing covering restaurant brands across the globe, Brand Finance has assessed Jollibee as the Top 2 fastest growing restaurant brand<\/a> in the world, outperforming international giants like McDonald\u2019s and Starbucks.<\/p>\n\n\n\n

Strongest brand, largest brand value growth<\/strong><\/p>\n\n\n\n

Meanwhile, Mang Inasal was named as the strongest Filipino brand this year. The restaurant brand recorded a BSI score of 86.3 points out of a hundred, with a corresponding brand strength rating of AAA. Brand Finance noted that Mang Inasal\u2019s impressive performance was driven by brand familiarity, as well as its expanded store network in the country.<\/p>\n\n\n\n

Furthermore, Mang Inasal and Chowking were among the Philippine brands with largest brand value growth. Mang Inasal\u2019s brand value is up 201% to USD374 million, while Chowking\u2019s brand value is up 56% to USD252 million.<\/p>\n\n\n\n

Chowking recorded a BSI score of 75.6 points out of a hundred and a brand strength rating of AA+. The brand achieved almost perfect scores in metrics on familiarity and consideration.<\/p>\n\n\n\n

Jollibee Group\u2019s iconic brands<\/strong><\/p>\n\n\n\n

Apart from these positive valuations, brands under the Jollibee Group have been recognized multiple times across different geographies. The Company\u2019s global brands Jollibee and The Coffee Bean & Tea Leaf \u00ae have been recently listed among the top 10 brands in Kuwait for customer satisfaction, with CBTL cited as the top brand in the caf\u00e9 category. Another coffee brand under its portfolio, Highlands Coffee, has recently been recognized as the top food and beverage brand for customer experience in Vietnam.<\/p>\n\n\n

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\"\"<\/a>
Jollibee as a cultural icon.<\/em><\/strong> Jollibee Philippines President Fernando Yu Jr. shared how Jollibee has become a cultural icon in the Philippines and the significant role that Filipino culture plays in Jollibee’s global expansion. \u201cIt’s not just about the food; it’s about the experience we offer\u2014a taste of Filipino life and values with every meal. Wherever you find a Jollibee around the world, you’ll find a connection to our heritage, fostering a deeper appreciation for our culture while driving our ambition to stand among the top global restaurant companies,\u201d he said.<\/em><\/figcaption><\/figure><\/div>\n\n\n

In Newsweek\u2019s list of America\u2019s Favorite Restaurant Chains for 2023, the Jollibee Group brands Jollibee, Chowking, Smashburger, and CBTL were all included in their respective categories. In 2022, Jollibee was also cited as Most Favorite Fast-food Restaurant in Hong Kong and among the Hottest Brands in America.<\/p>\n","protected":false},"excerpt":{"rendered":"

MANILA, Philippines. \u2013 Three brands of the Jollibee Group \u2013 Jollibee, Mang Inasal, and Chowking \u2013 have been named among […]<\/p>\n","protected":false},"author":1,"featured_media":52228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[113,2730],"tags":[6673,3893,7856,6758],"class_list":["post-52226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-lifestyle","tag-chowking","tag-jollibee","tag-jollibee-group","tag-mang-inasal"],"yoast_head":"\nJollibee Group\u2019s Jollibee, Mang Inasal and Chowking Cited Among Most Valuable Brands in PH - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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