{"id":53708,"date":"2024-07-19T20:21:20","date_gmt":"2024-07-19T12:21:20","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=53708"},"modified":"2024-07-19T20:21:23","modified_gmt":"2024-07-19T12:21:23","slug":"cleys-food-products-from-kitchen-innovation-to-digital-success-with-tiktok-shop","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/cleys-food-products-from-kitchen-innovation-to-digital-success-with-tiktok-shop\/","title":{"rendered":"Cley\u2019s Food Products: From Kitchen Innovation to Digital Success with TikTok Shop"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n

What began as a labor of love in a home kitchen has blossomed into a thriving success story for Cley\u2019s Food Products, thanks to the transformative power of TikTok Shop. Founded by Mia Velasco-Reyes, Cley\u2019s journey began as a small home-based business with a single product: a crab paste recipe, crafted during the early months of her child Cley\u2019s life. This humble beginning has since evolved into a testament to innovation and resilience in the digital age.<\/p>\n\n\n\n

\u201cI discovered TikTok Shop in October 2022, and it was a revelation. What started with a simple idea and a heartfelt product has grown exponentially. We\u2019ve gone from fulfilling one or two orders a day to handling thousands,\u201d said Mia. \u201cTikTok Shop helped us a lot because our sales were low before. Now, our sales have increased by almost 60-70%, and we can ship to any part of the Philippines.\u201d<\/p>\n\n\n\n

The partnership with TikTok Shop has been instrumental in Cley\u2019s rapid growth, propelling the brand into the mainstream. Furthermore, the surge in sales has boosted the business and created employment opportunities, transforming Cley\u2019s from a single-employee operation to a thriving enterprise with a dynamic workforce that can reach up to 15 employees during peak order times.<\/p>\n\n\n\n

Leveraging TikTok Shop’s ACE Indicator System<\/strong><\/p>\n\n\n\n

One of the critical success factors for Cley\u2019s has been its utilization of TikTok Shop\u2019s ACE (Assortment, Content, and Empowerment) indicator system. This comprehensive approach has enabled Cley\u2019s to optimize its product offerings, enhance content creation, and participate in empowering campaigns and advertisements. According to Mia, the ACE system has significantly helped Cley’s improve its performance and increase its sales.<\/p>\n\n\n\n

Cley\u2019s has leveraged the ACE system to provide exclusive discounts, ensure product availability, and optimize its product presentation. For instance, during the recent 6.6 sale, Cley’s offered a 30% discount, which contributed to a 16% increase in gross merchandise value (GMV) for its crab paste. The brand’s commitment to aligning its product assortment with market trends, such as launching its version of chicken pastil, has further propelled their success.<\/p>\n\n\n\n

Content has also been a cornerstone of Cley\u2019s strategy on TikTok Shop. By partnering with over 18,000 Key Opinion Leaders (KOLs) and engaging in extensive live selling sessions, Cley’s significantly increased its brand awareness and sales, collectively driving 49% of the brand’s GMV. \u201cThrough the help of affiliates, live selling, and short videos, we\u2019ve been able to introduce our products to a broader audience,\u201d Mia explained.<\/p>\n\n\n\n

Engaging in<\/strong> Impactful Campaigns and Growth Initiatives<\/strong><\/p>\n\n\n\n

Cley\u2019s participation in TikTok Shop\u2019s Buy Local, Shop Local campaign has provided valuable exposure and growth opportunities. The brand has also strategically invested in shop advertisements, resulting in a 35% increase in ad revenue and a remarkable return on ad spend (ROAS) of 8.71. According to Mia, \u201cThese campaigns and advertisements offer us guidelines and support that are crucial for small entrepreneurs like us. It\u2019s a blessing to be part of TikTok Shop Philippines.”<\/p>\n\n\n\n

Looking ahead, Cley’s plans to leverage TikTok Shop\u2019s ACE indicator system to sustain its growth. By continuously aligning its product assortment with market trends, optimizing content through live selling and affiliate partnerships, and engaging in empowering campaigns, Cley\u2019s aims to maintain its upward trajectory.<\/p>\n\n\n\n

\u201cI believe in hard work, perseverance, and integrity. By staying true to these values and leveraging the tools provided by TikTok Shop, we\u2019re confident in our continued success,\u201d claimed Mia.<\/p>\n","protected":false},"excerpt":{"rendered":"

What began as a labor of love in a home kitchen has blossomed into a thriving success story for Cley\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":53709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[113,2730,12917],"tags":[],"class_list":["post-53708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-lifestyle","category-tiktok"],"yoast_head":"\nCley\u2019s Food Products: From Kitchen Innovation to Digital Success with TikTok Shop - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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