{"id":54665,"date":"2024-08-14T23:10:13","date_gmt":"2024-08-14T15:10:13","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=54665"},"modified":"2024-08-14T23:10:16","modified_gmt":"2024-08-14T15:10:16","slug":"tiktok-shop-partners-with-loreal-for-digital-beauty-academy-in-the-philippines","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/tiktok-shop-partners-with-loreal-for-digital-beauty-academy-in-the-philippines\/","title":{"rendered":"TikTok Shop Partners with L&#8217;Or\u00e9al for Digital Beauty Academy in the Philippines"},"content":{"rendered":"\n<p>TikTok Shop and L&#8217;Or\u00e9al are joining forces to advance the Digital Beauty Academy, an initiative designed to empower aspiring beauty entrepreneurs across the Philippines. Now in its second year, the program builds on the successes of its inaugural run in Quezon City, with this year&#8217;s expansion to Makati City. This collaboration integrates L&#8217;Or\u00e9al\u2019s extensive beauty education with TikTok Shop\u2019s dynamic social commerce platform, creating new opportunities for participants.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"568\" data-attachment-id=\"54666\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/tiktok-shop-partners-with-loreal-for-digital-beauty-academy-in-the-philippines\/attachment\/tts-x-loreal_kv1\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV1.jpg\" data-orig-size=\"854,568\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"TTS-x-LOreal_KV1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV1-300x200.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV1.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV1.jpg\" alt=\"\" class=\"wp-image-54666\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV1.jpg 854w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV1-300x200.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV1-768x511.jpg 768w\" sizes=\"auto, (max-width: 854px) 100vw, 854px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>(From left to right): TikTok Shop Philippines Marketing and Communications Lead Franco Aligaen, TikTok Philippines Country Head for Brand and Mid Market Partnerships Paolo David, SPARK! Philippines Executive Director Maica Teves, Makati City Mayor Abby Binay, and L\u2019Or\u00e9al Philippines Corporate Affairs Head Krhizzy Pasigan together with the Digital Beauty Academy participants.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>The Digital Beauty Academy provides comprehensive beauty training and social commerce education, equipping participants with essential skills in beauty, grooming, and personal care while integrating effective strategies for leveraging TikTok and TikTok Shop for business growth. The initiative is designed to empower women from diverse backgrounds, enhancing their socio-economic status and creating opportunities for growth and success within the beauty industry.<\/p>\n\n\n\n<p>&#8220;L\u2019Or\u00e9al together with TikTok Shop Philippines recognizes the transformative power of beauty in driving positive societal transformations. The expansion of L&#8217;Or\u00e9al Digital Beauty Academy in Makati and Quezon City, amongst the bustling cities in the Philippines, signifies a significant step towards a more inclusive future. By the end of the year, over 1800 Makati residents are set to gain access to fundamental beauty and digital commerce tools, aving the way for enhanced economic opportunities through beauty among Filipinos&#8221;, shares Yannick Raynaud, Managing Director of L\u2019Or\u00e9al Philippines.<\/p>\n\n\n\n<p>Running from August to December, the Digital Beauty Academy will conduct six sessions focused on content creation, social commerce strategies, and the effective use of TikTok Shop to market and sell beauty products.<\/p>\n\n\n\n<p>The curriculum includes an introduction to TikTok and TikTok Shop, livestreaming essentials, and best practices in content creation. Participants will also have the opportunity to engage with TikTok creators and industry experts, gaining valuable insights and practical skills to enhance their entrepreneurial endeavors.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-attachment-id=\"54667\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/tiktok-shop-partners-with-loreal-for-digital-beauty-academy-in-the-philippines\/attachment\/tts-x-loreal_kv2\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV2.jpg\" data-orig-size=\"1280,853\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"TTS-x-LOreal_KV2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV2-300x200.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV2-1024x682.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV2-1024x682.jpg\" alt=\"\" class=\"wp-image-54667\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV2-1024x682.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV2-300x200.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV2-768x512.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2024\/08\/TTS-x-LOreal_KV2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">T<em>ikTok Philippines Country Head for Brand and Mid Market Partnerships Paolo David<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>\u201cWe are thrilled to partner with L&#8217;Or\u00e9al to bring the Digital Beauty Academy to life. This initiative perfectly aligns with TikTok&#8217;s mission to democratize access to digital platforms and provide opportunities for growth and empowerment,\u201d said Paolo David, Country Head for Brand Growth and Partnerships at TikTok. \u201cThrough this program, we aim to equip participants with the skills and tools they need to thrive in the digital economy, while also supporting local communities and fostering inclusive growth.\u201d<\/p>\n\n\n\n<p>Looking ahead, TikTok Shop and L&#8217;Or\u00e9al are exploring opportunities to expand the Digital Beauty Academy and continue their collaboration. Future phases of the program will aim to reach even more aspiring entrepreneurs, further broadening its impact and extending its reach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok Shop and L&#8217;Or\u00e9al are joining forces to advance the Digital Beauty Academy, an initiative designed to empower aspiring beauty [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2730],"tags":[13220,11953],"class_list":["post-54665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-loreal","tag-tiktok-shop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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