{"id":59455,"date":"2025-02-25T12:48:39","date_gmt":"2025-02-25T04:48:39","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=59455"},"modified":"2025-02-25T12:48:43","modified_gmt":"2025-02-25T04:48:43","slug":"doubleverify-launches-content-level-controls-on-meta-powering-media-quality-and-advertising-effectiveness","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/tech-technology\/doubleverify-launches-content-level-controls-on-meta-powering-media-quality-and-advertising-effectiveness\/","title":{"rendered":"DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness"},"content":{"rendered":"\n

Global brands gain comprehensive coverage with both content-level avoidance and post-bid measurement, augmenting ad quality controls on Facebook and Instagram<\/em><\/h3>\n\n\n\n
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MANILA, PHILIPPINES <\/strong>\u2013 DoubleVerify<\/a> (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, has announced the launch of content-level controls for Meta\u2019s Facebook & Instagram Feed and Reels \u2013 expanding the company\u2019s footprint of trusted, independent brand suitability and media performance tools. This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served, enhancing brand impact across Meta\u2019s platforms. This launch builds on last year\u2019s release<\/a> of post-bid brand safety and suitability measurement on Meta\u2019s Facebook and Instagram Feeds and Reels. <\/p>\n\n\n\n

\u201cDoubleVerify\u2019s new content-level controls are a game changer for advertisers,\u201d said Mark Zagorski, CEO of DoubleVerify. \u201cBy combining content-level controls with post-bid measurement, we\u2019re enabling brands to maximize both the quality and impact of their campaigns. Advertisers can ensure their ads appear in environments that align with their brand, powering media effectiveness and boosting advertising ROI. This release strengthens our commitment to provide industry-leading, independent solutions that help brands improve quality reach and drive meaningful engagement on platforms like Facebook and Instagram.\u201d<\/p>\n\n\n\n

Implementing a comprehensive media authentication strategy aligns protection controls with post-bid measurement, delivering significant value to brands. Post-bid measurement analyzes content after impressions are purchased, offering advertisers insights into ad delivery that aligns with their brand preferences. DV\u2019s newly launched content-level controls evaluate inventory before impressions are delivered, and identify content that falls below the brand safety floor and does not align with the company’s suitability tiers in an automated manner \u2013\u2013 supporting the delivery of ads to appropriate environments. This approach helps brands optimize future campaigns and media investment decisions. <\/p>\n\n\n\n

In addition, DV has rolled out 30 new and unique content-level avoidance categories, such as Youth and Young Adults, Youth Entertainment, and Gambling. These expanded categories offer advertisers precise control and protection tailored to their brand preferences.<\/p>\n\n\n\n

With this release, advertisers will benefit from:<\/p>\n\n\n\n