{"id":61065,"date":"2025-04-22T14:54:08","date_gmt":"2025-04-22T06:54:08","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=61065"},"modified":"2025-04-22T14:54:12","modified_gmt":"2025-04-22T06:54:12","slug":"doubleverify-expands-its-ai-powered-brand-safety-suitability-offering-for-tiktok-to-include-pre-bid-video-controls","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/doubleverify-expands-its-ai-powered-brand-safety-suitability-offering-for-tiktok-to-include-pre-bid-video-controls\/","title":{"rendered":"DoubleVerify Expands Its AI-Powered Brand Safety &amp; Suitability Offering for TikTok to Include Pre-Bid Video Controls"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/09\/DoubleVerify_Logo.png\"><img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"350\" data-attachment-id=\"45026\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/doubleverify-study-reveals-gap-between-intent-and-action-in-media-quality-measurement-in-apac\/attachment\/doubleverify_logo\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/09\/DoubleVerify_Logo.png\" data-orig-size=\"415,350\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"DoubleVerify_Logo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/09\/DoubleVerify_Logo-300x253.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/09\/DoubleVerify_Logo.png\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/09\/DoubleVerify_Logo.png\" alt=\"\" class=\"wp-image-45026\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/09\/DoubleVerify_Logo.png 415w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2023\/09\/DoubleVerify_Logo-300x253.png 300w\" sizes=\"auto, (max-width: 415px) 100vw, 415px\" \/><\/a><\/figure>\n\n\n\n<p><em>Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance on TikTok<\/em><\/p>\n\n\n\n<p><strong>MANILA, PHILIPPINES&nbsp;<\/strong>\u2013&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/preciouscomms-dot-yamm-track.appspot.com\/2RKcVUo7UTP0wL3sFuo74_mrfHR6wzJNj0h5Ls2p_Lx4yf9pblgEAiH9IaDvMI86EKfgYydCxQdd69TdRfOh64JSLuSLmKQeH50Qux9-MLxTj53pvK6bg5DXvyHTvgJRLAjAtG3U8py4aaubbSfeyJambmBemdVk1QP8sFwSk5Uyg4arXUl4\">DoubleVerify<\/a>&nbsp;(\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of pre-bid video exclusion lists for TikTok\u2014expanding the company\u2019s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will allow advertisers to proactively avoid content they deem objectionable before their ads are served, maximizing media quality, campaign performance and advertising ROI.<\/p>\n\n\n\n<p>\u201cWe\u2019re excited to launch DV\u2019s pre-bid video controls on TikTok, empowering advertisers to enhance both the impact and quality of their campaigns,\u201d said&nbsp;<strong>Mark Zagorski, CEO of DoubleVerify.<\/strong>&nbsp;\u201cPowered by DV\u2019s industry-leading, AI-driven classification technology, this solution helps advertisers ensure that ads appear in environments that align with their brand settings\u2014driving stronger engagement, maximizing ad performance, and instilling greater confidence in their digital investments.\u201d<\/p>\n\n\n\n<p>With this release, advertisers will benefit from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive Coverage:<\/strong> Combine DV\u2019s pre-bid controls with post-bid reporting to ensure end-to-end campaign measurement and optimization.<\/li>\n\n\n\n<li><strong>Operational Efficiency:<\/strong> Benefit from pre-bid activation that requires no manual upkeep and auto-refreshes in near real-time, ensuring seamless, always-on protection.<\/li>\n\n\n\n<li><strong>Enhanced Performance:<\/strong> Ensure ads do not appear next to objectionable content, reducing media waste and maximizing advertising ROI.<\/li>\n<\/ul>\n\n\n\n<p>DV\u2019s solution is powered by its proprietary, AI-powered Universal Content Intelligence\u2122 classification engine. DV analyzes video, image, audio, and text elements to deliver superior content classifications at scale. Its innovative key frame extraction method is a smarter and faster way to analyze video content. Instead of examining each video frame, which can be repetitive and time-consuming, key frame extraction focuses only on the most important moments where changes happen. This streamlined approach uses less computing power and reduces environmental impact\u2013\u2013ensuring an efficient, quicker, and more accurate analysis of campaigns, without sacrificing quality or precision.<\/p>\n\n\n\n<p>DV\u2019s automated pre-bid video controls and reporting insights are activated through DV Pinnacle\u00ae, the company\u2019s unified service and analytics reporting platform, enabling advertisers to monitor and optimize their TikTok ad campaigns.<\/p>\n\n\n\n<p>Additionally, DV is enhancing its TikTok dashboard in DV Pinnacle\u00ae, equipping brands with greater transparency into ad delivery and deeper insights for campaign optimization. Launching in the coming months, these updates will introduce top-level pre-bid filtering, enabling brands to analyze reporting specifically for campaigns with pre-bid controls, along with content previews for flagged incidents\u2014empowering advertisers with more actionable intelligence.<\/p>\n\n\n\n<p>For more information about DoubleVerify, visit&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/preciouscomms-dot-yamm-track.appspot.com\/23QZfeUI1bhe_40ouccculZpBWwF_uCQBuT_LdQjZnFM0f9pblgHXLHLT-66nrbtJZrZk_J81T-R-UuhAIdqS9-4tFDgZJYifQvCWkZ4OTmhGnQBfN2QuLpx9WO83XWc3OB9Rl4EeLd_g-gqItHL1WUgS3rBL3gBW4P7S7UXDu2VJoU5yP-c\">http:\/\/www.doubleverify.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance on TikTok MANILA, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2730],"tags":[10266,8021],"class_list":["post-61065","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-doubleverify","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DoubleVerify Expands Its AI-Powered Brand Safety &amp; 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