{"id":62090,"date":"2025-05-23T16:05:49","date_gmt":"2025-05-23T08:05:49","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=62090"},"modified":"2025-05-23T16:05:52","modified_gmt":"2025-05-23T08:05:52","slug":"globe-launches-gogiveyourheart-challenge-to-mobilize-genz-support-for-local-communities-marks-globe-and-tiktok-partnership-for-tiktok-for-good-campaign","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/globe-launches-gogiveyourheart-challenge-to-mobilize-genz-support-for-local-communities-marks-globe-and-tiktok-partnership-for-tiktok-for-good-campaign\/","title":{"rendered":"Globe launches #GoGIVEYourHeart Challenge to mobilize GenZ support for local communities \u00a0Marks Globe and Tiktok partnership for TikTok for Good campaign"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n

Globe launched #GoGIVEYourHeart Challenge<\/a>, its first TikTok for Good campaign in the Philippines,  turning social media engagement into real-world impact through digital generosity.<\/p>\n\n\n\n

<\/a>The challenge puts a spotlight on GoGIVE, Globe Prepaid\u2019s digital advocacy feature accessible via GlobeOne app, where customers opt in to join the program and earn \u201chearts\u201d by simply using their data.<\/p>\n\n\n\n

<\/a>To encourage participation, Globe created a branded filter on Tiktok that allows netizens to flash their best hand hearts as a digital act of giving.<\/p>\n\n\n\n

<\/a>Each post using the custom effect and the #GoGIVEYourHeart hashtag becomes a metaphorical nudge to earn and donate hearts to their desired communities via GoGIVE.<\/p>\n\n\n\n

<\/a>\u201cWe are proud to be featured on TikTok for Good. This campaign offers a fun and purposeful way for young Filipinos to take part in the movement and give back by being online,\u201d said Givielle Florida, Globe Prepaid Business Head.<\/p>\n\n\n\n

<\/a>Vanessa Brown, Director of Business Development for  APAC at TikTok added: \u201cTikTok for Goodharnesses the power of creativity, discovery, community and authentic expression to inspire  communities to drive meaningful, positive and lasting change. Our partnership with Globe for the #GoGIVEYourHeart Challenge empowers our Filipino TikTok community to rally support and raise awareness for causes close to their hearts, achieving real-world impact both on and beyond TikTok.\u201d<\/p>\n\n\n\n

<\/a>The campaign is promoted by Team Globe of Good ambassadors, including ABS-CBN Star Magic talents Alora Sasam, Ericka Padilla, and Gillian Vicencio, Rise Artists Studio\u2019s Kerwin King, celebrated theater actor Reb Atadero, and internet sensation Doc Adrian Insigne.<\/p>\n\n\n\n

<\/a>Among the beneficiaries are:<\/p>\n\n\n\n