{"id":62252,"date":"2025-05-28T10:57:40","date_gmt":"2025-05-28T02:57:40","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=62252"},"modified":"2025-05-28T10:57:44","modified_gmt":"2025-05-28T02:57:44","slug":"a-connection-with-every-generation-in-every-filipino-household-aji-no-motos-new-global-logo-and-packaging-design-represents-a-timeless-journey-with-an-optimistic-outlook","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/food\/a-connection-with-every-generation-in-every-filipino-household-aji-no-motos-new-global-logo-and-packaging-design-represents-a-timeless-journey-with-an-optimistic-outlook\/","title":{"rendered":"A CONNECTION WITH EVERY GENERATION IN EVERY FILIPINO HOUSEHOLD: AJI-NO-MOTO\u00ae\u2019S NEW GLOBAL LOGO AND PACKAGING DESIGN REPRESENTS A TIMELESS JOURNEY WITH AN OPTIMISTIC OUTLOOK"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/Internal-Launch-Photo.png\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"590\" data-attachment-id=\"62253\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/food\/a-connection-with-every-generation-in-every-filipino-household-aji-no-motos-new-global-logo-and-packaging-design-represents-a-timeless-journey-with-an-optimistic-outlook\/attachment\/internal-launch-photo\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/Internal-Launch-Photo.png\" data-orig-size=\"883,590\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Internal-Launch-Photo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/Internal-Launch-Photo-300x200.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/Internal-Launch-Photo.png\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/Internal-Launch-Photo.png\" alt=\"\" class=\"wp-image-62253\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/Internal-Launch-Photo.png 883w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/Internal-Launch-Photo-300x200.png 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/Internal-Launch-Photo-768x513.png 768w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><\/a><\/figure>\n\n\n\n<p><strong>AJI-NO-MOTO\u00ae UMAMI SEASONING GETS A NEW PACK! Ajinomoto Philippines Corporation (APC) held an internal<\/strong><\/p>\n\n\n\n<p><strong>launch at its Head Office in Makati City with (L-R) <\/strong><strong>AJI-NO-MOTO\u00ae Brand Manager Mr. Mayo Recto, Sr. Brand Specialist<\/strong><\/p>\n\n\n\n<p><strong>Ms. Lois Viray,<\/strong><strong> <\/strong><strong>APC\u2019s Director of Sales,&nbsp; Marketing, and PR Ms. Mika Makino, and celebrity endorser Iya Villania-Arellano.<\/strong><\/p>\n\n\n\n<p>Makati City, Philippines \u2013 May 8, 2025 \u2013 Ajinomoto Philippines Corporation (APC) proudly unveiled the new global logo and refreshed packaging design of its flagship product, AJI-NO-MOTO\u00ae Umami Seasoning, in a launch event at its Makati Head Office.<\/p>\n\n\n\n<p>This initiative is part of the AJI-NO-MOTO\u00ae Rebranding Project, a global effort by the Ajinomoto Group to evolve the brand\u2019s identity, ensuring that future generations are presented with a fresher take in its packaging with the same commitment of enhancing and elevating every meal and dish. The updated packaging features a clean, modern aesthetic while retaining the iconic red bowl mark of&nbsp; AJI-NO-MOTO\u00ae, symbolizing warmth and deliciousness.<\/p>\n\n\n\n<p>In the Philippines, the refreshed design also celebrates local brand elements that resonate with Filipino consumers, such as the iconic \u201cTak-Tak-Tak\u00ae\u201d catch phrase and the endearing AjiPanda\u00ae character, revitalizing the brand\u2019s connection with younger audiences.<\/p>\n\n\n\n<p>The event was joined by APC\u2019s leaders in the Philippines, including, Ms. Mika Makino, Director for Sales, Marketing, and PR, along with &nbsp;AJI-NO-MOTO\u00ae Brand Manager Mr. Mayo Recto, and Ms. Lois Viray.<\/p>\n\n\n\n<p>Celebrity endorser Ms. Iya Villania-Arellano also graced the event, representing the&nbsp; personal connection of AJI-NO-MOTO\u00ae and&nbsp; its role&nbsp; among Filipino&nbsp; family meals. The event is sure to inspire APC\u2019s Field Sales Team and the&nbsp; rest of APC&nbsp; to bring the revitalized AJI-NO-MOTO\u00ae closer to Filipino households, reinforcing the brand\u2019s mission to make everyday meals more delicious and enjoyable as the importance of evolving with consumers while staying true to the brand\u2019s roots shared insights into the design transformation was emphasized, highlighting the balance between global direction and local appeal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/KV_New-Umami-Seasoning-Pack.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-attachment-id=\"62254\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/food\/a-connection-with-every-generation-in-every-filipino-household-aji-no-motos-new-global-logo-and-packaging-design-represents-a-timeless-journey-with-an-optimistic-outlook\/attachment\/kv_new-umami-seasoning-pack\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/KV_New-Umami-Seasoning-Pack.jpg\" data-orig-size=\"905,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1743616130&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"KV_New-Umami-Seasoning-Pack\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/KV_New-Umami-Seasoning-Pack-212x300.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/KV_New-Umami-Seasoning-Pack-724x1024.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/KV_New-Umami-Seasoning-Pack-724x1024.jpg\" alt=\"\" class=\"wp-image-62254\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/KV_New-Umami-Seasoning-Pack-724x1024.jpg 724w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/KV_New-Umami-Seasoning-Pack-212x300.jpg 212w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/KV_New-Umami-Seasoning-Pack-768x1086.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/KV_New-Umami-Seasoning-Pack.jpg 905w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>As\u00a0 AJI-NO-MOTO\u00ae moves forward with a fresh new look, what remains unchanged is their purpose \u2014 to bring more flavor, more joy, and more heart to every Filipino home. AJI-NO-MOTO\u00ae has always been more than just a kitchen staple; it\u2019s a quiet partner in every lovingly prepared meal, a part of family traditions, and a symbol of shared happiness around the table. This new chapter is our way of saying we\u2019re growing with you \u2014 the same trusted taste, now with a look made for today\u2019s generation and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AJI-NO-MOTO\u00ae UMAMI SEASONING GETS A NEW PACK! Ajinomoto Philippines Corporation (APC) held an internal launch at its Head Office in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":62254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[113],"tags":[15218],"class_list":["post-62252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-aji-no-moto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A CONNECTION WITH EVERY GENERATION IN EVERY FILIPINO HOUSEHOLD: AJI-NO-MOTO\u00ae\u2019S NEW GLOBAL LOGO AND PACKAGING DESIGN REPRESENTS A TIMELESS JOURNEY WITH AN OPTIMISTIC OUTLOOK - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teampcheng.com\/blog\/food\/a-connection-with-every-generation-in-every-filipino-household-aji-no-motos-new-global-logo-and-packaging-design-represents-a-timeless-journey-with-an-optimistic-outlook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A CONNECTION WITH EVERY GENERATION IN EVERY FILIPINO HOUSEHOLD: AJI-NO-MOTO\u00ae\u2019S NEW GLOBAL LOGO AND PACKAGING DESIGN REPRESENTS A TIMELESS JOURNEY WITH AN OPTIMISTIC OUTLOOK - Team PCheng\" \/>\n<meta property=\"og:description\" content=\"AJI-NO-MOTO\u00ae UMAMI SEASONING GETS A NEW PACK! Ajinomoto Philippines Corporation (APC) held an internal launch at its Head Office in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teampcheng.com\/blog\/food\/a-connection-with-every-generation-in-every-filipino-household-aji-no-motos-new-global-logo-and-packaging-design-represents-a-timeless-journey-with-an-optimistic-outlook\/\" \/>\n<meta property=\"og:site_name\" content=\"Team PCheng\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TeamPCheng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TeamPCheng\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-28T02:57:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T02:57:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/KV_New-Umami-Seasoning-Pack.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"905\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.teampcheng.com\/blog\/food\/a-connection-with-every-generation-in-every-filipino-household-aji-no-motos-new-global-logo-and-packaging-design-represents-a-timeless-journey-with-an-optimistic-outlook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.teampcheng.com\/blog\/food\/a-connection-with-every-generation-in-every-filipino-household-aji-no-motos-new-global-logo-and-packaging-design-represents-a-timeless-journey-with-an-optimistic-outlook\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\/\/www.teampcheng.com\/blog\/#\/schema\/person\/e071dbbafaf7dc781f6ef466e5c14ad9\"},\"headline\":\"A CONNECTION WITH EVERY GENERATION IN EVERY FILIPINO HOUSEHOLD: AJI-NO-MOTO\u00ae\u2019S NEW GLOBAL LOGO AND PACKAGING DESIGN REPRESENTS A TIMELESS JOURNEY WITH AN OPTIMISTIC OUTLOOK\",\"datePublished\":\"2025-05-28T02:57:40+00:00\",\"dateModified\":\"2025-05-28T02:57:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.teampcheng.com\/blog\/food\/a-connection-with-every-generation-in-every-filipino-household-aji-no-motos-new-global-logo-and-packaging-design-represents-a-timeless-journey-with-an-optimistic-outlook\/\"},\"wordCount\":439,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/www.teampcheng.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.teampcheng.com\/blog\/food\/a-connection-with-every-generation-in-every-filipino-household-aji-no-motos-new-global-logo-and-packaging-design-represents-a-timeless-journey-with-an-optimistic-outlook\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/05\/KV_New-Umami-Seasoning-Pack.jpg\",\"keywords\":[\"AJI-NO-MOTO\u00ae\"],\"articleSection\":[\"Food\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.teampcheng.com\/blog\/food\/a-connection-with-every-generation-in-every-filipino-household-aji-no-motos-new-global-logo-and-packaging-design-represents-a-timeless-journey-with-an-optimistic-outlook\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.teampcheng.com\/blog\/food\/a-connection-with-every-generation-in-every-filipino-household-aji-no-motos-new-global-logo-and-packaging-design-represents-a-timeless-journey-with-an-optimistic-outlook\/\",\"url\":\"https:\/\/www.teampcheng.com\/blog\/food\/a-connection-with-every-generation-in-every-filipino-household-aji-no-motos-new-global-logo-and-packaging-design-represents-a-timeless-journey-with-an-optimistic-outlook\/\",\"name\":\"A CONNECTION WITH EVERY GENERATION IN EVERY FILIPINO HOUSEHOLD: AJI-NO-MOTO\u00ae\u2019S NEW GLOBAL LOGO AND PACKAGING DESIGN REPRESENTS A TIMELESS JOURNEY WITH AN OPTIMISTIC OUTLOOK - 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