{"id":63393,"date":"2025-07-01T16:34:09","date_gmt":"2025-07-01T08:34:09","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=63393"},"modified":"2025-07-01T16:34:13","modified_gmt":"2025-07-01T08:34:13","slug":"cimb-enjoins-filipinos-to-rise-above-adversity-towards-a-life-of-purpose","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/cimb-enjoins-filipinos-to-rise-above-adversity-towards-a-life-of-purpose\/","title":{"rendered":"CIMB enjoins Filipinos to rise above adversity towards a life of purpose"},"content":{"rendered":"\n

Year 2 of well-received Pinoy Mavericks Awards underway<\/em><\/p>\n\n\n\n

\"\"<\/a>
CIMB Bank PH Chief Executive Officer Vijay Manoharan (fourth from left), Chief Business and Strategy Officer Ankur Sehgal (fifth from right), Chief Internal Auditor Jim John Quilantang (third from right), Chief Customer Experience Officer Nona Depositar (second from right), and Chief Marketing Officer D\u2019Artagnan Aguilar (rightmost) with the finalists of last year\u2019s Pinoy Mavericks Awards.<\/em>
<\/figcaption><\/figure>\n\n\n\n

Before CIMB Bank came to the Philippines in 2018, day-to-day banking looked very different. Filipinos had to make do with what was then considered normal: expending time, effort, and resources to visit a bank to do the most mundane of transactions. Taking time off work just to go to the bank wasn\u2019t unheard of, as long lines at branches and tedious paperwork were commonplace.  Traditional banks would often charge sky-high fees as well for run-of-the-mill services. Worse, they gave customers peanuts as interest rates in exchange for entrusting their hard-earned money. Something was not right.<\/p>\n\n\n\n

There was indeed much room for improvement, but with this also came a different challenge for branchless banks like CIMB Bank PH. Digital banking was simply unknown to most locals. But the Bank was determined to carry out its mission: To provide all Filipinos with accessible financial solutions that they deserve, so that they can achieve their goals. From deposits, fund transfers, to bills payments, and even loans \u2013 CIMB stopped charging exorbitant fees and made it easy for the common folk to have access to funds, and handsomely rewarded customers for their business through never-before-seen highest interest rates on savings.<\/p>\n\n\n\n

Every day, CIMB Bank PH continues to do its best to really understand what Filipinos need and try to provide solutions that can truly help them, as part of the Bank\u2019s financial inclusion mission. Fast forward to 2025, and CIMB Bank PH has earned the trust of over 9 million customers and counting, supporting the Bank\u2019s belief that when no one is left behind, the path to individual prosperity and nation-building is within reach.<\/p>\n\n\n\n

A disruptive force for good<\/strong><\/p>\n\n\n\n

CIMB Bank PH truly embodies the spirit of being a \u201cmaverick\u201d that overcame adversity and has contributed to making the banking experience of Filipinos better. There is still a lot of work to be done to fulfill CIMB Bank PH\u2019s mission, which is why it remains committed to encourage the ordinary Filipino to take charge of their finances so they can focus on achieving their goals and living their purpose.<\/p>\n\n\n\n

This is also why CIMB believes in celebrating the resilience and triumphs of individuals who have overcome challenges in order to achieve remarkable feats and give back to their community, like a kindred spirit. In 2024, through a powerful celebration of grit, purpose, and community, CIMB Bank PH honored the stories of 10 extraordinary individuals through the first-ever Pinoy Mavericks Awards<\/strong>. The program aimed to honor inspiring stories of triumph over travails, while also promoting financial inclusion and social responsibility.<\/p>\n\n\n\n

\u201cThe stories of these Pinoy Mavericks go beyond inspiration \u2013 they are a mirror of the Filipino soul,\u201d said Vijay Manoharan, CEO of CIMB Bank PH. \u201cThrough the Pinoy Mavericks Awards, we are proud to celebrate individuals who show us that resilience and a sense of purpose and community can turn struggle into strength.\u201d<\/p>\n\n\n\n

The inaugural run of the Pinoy Mavericks Awards went on a quest to search for exemplary people who rose above life\u2019s challenges to lead lives of purpose and uplift their communities. From a vast search, 10 exceptional finalists stood out, each one embodying the values of perseverance, growth, and meaningful change.<\/p>\n\n\n\n

\"\"<\/a>
Inspiring individuals who have overcome adversity were honored at the inaugural Pinoy Mavericks Awards. Joining CIMB Bank PH Chief Marketing Officer D\u2019Artagnan Aguilar (leftmost) are nominees (left to right) Steve Dailisan, Myke Celis, Marlon Fuentes, Phoebe Fructuoso, Jerico Ramota, Jkhriez Pastrana, Jerico Silvers, MK Bertulfo, April Perreras, and Erline Maniquis.\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n

The Pinoy Mavericks Awards 2024 celebrated three main winners:<\/p>\n\n\n\n

\"\"<\/a>
The story of three individuals truly shined, with Marlon Fuentes, Phoebe Fructuoso, and Jerico Ramota being hailed as the first-ever winners of the Pinoy Mavericks Awards.<\/em><\/figcaption><\/figure>\n\n\n\n

Jerico Ramota <\/strong>isa simple Filipino doing extraordinary things for his community. As someone who also grew up on the streets, he empathizes with the plight of those who are struggling and barely scraping by. This is why he initiated his \u2018Rolling Bayanihan\u2019 initiative, helping make sure that those in his community without food are able to eat and won\u2019t go hungry \u2013 even when he himself doesn\u2019t have much to give.<\/p>\n\n\n\n

\u201cAng pagtulong, hindi naman siya nasusukat kung gaano kalaki. Ang mahalaga, may ginagawa kang paraan para makapagbigay ng kagaanan at pag-agapay sa mga taong nangangailangan<\/em> (Help is not measured by how much you give. What\u2019s important is that you find ways to give relief and assistance to the people in need),\u201d he shared.<\/p>\n\n\n\n

Phoebe Fructuoso<\/strong> became a victim of sexual violence at a young age. What truly made her story remarkable is her courage to share with the world that she is a gang rape survivor that is now using her own voice to empower the voiceless, especially other sexual abuse victims who are too afraid to stand up for themselves.  She bravely wears her scars and helps spreading awareness about rape culture and gender-based violence.<\/p>\n\n\n\n

\u201cYour voice doesn\u2019t need to be loud to make an impact, it just needs to be real and rooted in love. When you share your story to help uplift or to encourage someone else, it already matters. We can\u2019t change the world, but we can change our world,\u201d said Fructuoso.<\/p>\n\n\n\n

Marlon Fuentes <\/strong>is a ride-hailing app driver afflicted with Tourette Syndrome. Despite his condition, he is a hard worker who, just like all parents, simply wants to be able to provide for his family\u2019s needs and give them the most comfortable life he can manage. He bravely shares the story of his daily struggles \u2013 caused by physical challenges and societal discrimination \u2013 to continue inspiring others to keep moving forward to pursue their purpose.<\/p>\n\n\n\n

\u201cLahat tayo may natatanging kwento sa buhay, may kanya-kanya tayong laban, may kanya-kanya tayong pinagdadaanan…pero may mga kwento tayo na makakapagbigay inspirasyon sa ibang tao, na akala mo wala lang, pero \u2018di mo alam ay magbibigay ng lakas ng loob sa mga taong makakanood <\/em>(We all have our own unique life stories, our own battles, our own challenges…but we also have stories that can inspire others. You may think they\u2019re not much, but these stories can give strength to the people who will witness them),\u201d shared Fuentes.<\/p>\n\n\n\n

Each winner received a cash prize, half of which was donated to a beneficiary of their choice. Their victories were not only personal, but also catalytic for broader community impact.<\/p>\n\n\n\n

For the most part of 2024, the stories of the 10 Pinoy Mavericks reached thousands online, sparking important conversations and motivating others to reflect, act, and uplift. The heartfelt reception of their remarkable stories helped underscore that the Pinoy Mavericks Awards isn\u2019t just a campaign, it\u2019s a platform for genuine, human stories \u2013 stories that challenge, heal, and inspire. The Pinoy Mavericks Awards proves that ordinary people can create extraordinary change.<\/p>\n\n\n\n

More inspiring stories of triumph over adversity coming soon<\/strong><\/p>\n\n\n\n

As we speak, CIMB Bank PH is gearing up for Year 2 of the Pinoy Mavericks Awards.<\/p>\n\n\n\n

\u201cThis upcoming edition promises to shine a spotlight on a new wave of modern-day heroes \u2013 individuals who choose purpose over fear, and community over self,\u201d said D\u2019Artagnan Aguilar, Chief Marketing Officer of CIMB Bank PH. \u201cThere are many more inspiring stories of agents of positive change out there, and we can\u2019t wait to uncover, honor, and share them all with you in the coming weeks.\u201d<\/p>\n\n\n\n

Stay tuned for more information about the 2025 edition of the Pinoy Mavericks Awards. For updates and announcements, visit cimbbank.com.ph\/pinoymavericksawards<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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