{"id":64519,"date":"2025-08-11T10:26:31","date_gmt":"2025-08-11T02:26:31","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=64519"},"modified":"2025-08-11T10:26:35","modified_gmt":"2025-08-11T02:26:35","slug":"from-paper-to-purpose-paperception-2025-unites-creativity-education-and-industry-for-a-sustainable-future","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/from-paper-to-purpose-paperception-2025-unites-creativity-education-and-industry-for-a-sustainable-future\/","title":{"rendered":"From Paper to Purpose: Paperception 2025 Unites Creativity, Education, and Industry for a Sustainable Future"},"content":{"rendered":"\n
\"\"<\/a>
(From left) Eric Caeg, Founder and President of International Council of Small Business Philippines Vicky Tan, Chairperson of Global Compact Network Philippines and Executive Director at Ayala Corporation; Cristy Oreta, President of the Philippine Marketing Association; Karen Ong, President of Prestige Paper Albert See, President of the Printing Association of the Philippines; and Leah Marie Ayeng, CEO of Prestige Paper Products amplified the message of collective effort towards sustainability at Paperception.<\/figcaption><\/figure>\n\n\n\n

Leaders from the creative, academic, paper,<\/del> printing, and packaging industry gathered at the AIM Conference Center recently for Paperception, a sustainability event hosted by Prestige Paper Products.<\/p>\n\n\n\n

Paper, often seen as an ordinary, everyday item, was redefined as a metaphor for new beginnings and boundless creativity. Celebrating the potential of paper as a symbol of innovation and transformation, the event placed sustainability at the heart of cross-sector dialogue.<\/p>\n\n\n\n

Kicking off the event, Albert See, President of the Printing Association of the Philippines; Vicky Tan, Chairperson of Global Compact Network Philippines and Executive Director at Ayala Corporation; and Cristy Oreta, President of the Philippine Marketing Association, echoed one message: Sustainability starts with all of us\u2014and with something as simple as paper.<\/p>\n\n\n\n

Paperception invited Ruth Toreno, Southeast Asia Area Manager of Fedrigoni Specialty Papers, to share the company\u2019s initiatives toward carbon reduction, circular design, and eco-certifications.<\/p>\n\n\n\n

Mary Joy Paico from the Department of Science and Technology presented research and technologies in paper design – including the use of pineapple fibers and other biodegradable alternatives for everyday packaging materials.\u00a0 <\/p>\n\n\n\n

With efforts from both private and public sectors shared, the event proceeded with panel discussions on the topics \u201cSustainability in Design\u201d<\/em> and \u201cPartnership between Industry and Academe for Sustainability\u201d <\/em>moderated by Ping Manongdo, Country Director at Eco-Business.<\/p>\n\n\n\n

Sustainability in Design: Creativity for a Greener Future<\/strong><\/p>\n\n\n\n

As part of the panel, Jos Ortega, Chairman and CEO of Havas Ortega shared an introduction to how sustainability is embedded in good design. From material sourcing to brand messaging, sustainable choices empower designers to create with purpose.<\/p>\n\n\n\n

“Sustainability is not a limitation on creativity but a catalyst. Designing sustainably involves reducing harm and innovating. The craft of design is elevated through sustainable practices. Sustainable design tells stories of stewardship and hope, contributing to environmental healing.”<\/p>\n\n\n\n

From there, panelists Ara Bella Castillo, Account Director at PMG; Joy Paico, Science Research Specialist at the DOST\u2019s Packaging Technology Division, and Liza Flores, a renowned illustrator from Studio Dialogo chimed in, exploring the opportunities and challenges of sustainability in design and communications.<\/p>\n\n\n\n

The discussion centered on the need to rethink material use, reduce packaging waste, and integrate sustainability into branding and messaging. The conversation explored balancing innovation with cost, ensuring authenticity in sustainability claims, and using data and AI responsibly. Despite challenges, all agreed on the creative industry\u2019s power to influence consumer behavior and advocate for change.<\/p>\n\n\n\n

Industry and Academe: Building Sustainable Education Pathways<\/strong><\/p>\n\n\n\n

\"\"<\/a>
Speakers of Paperception\u2019s Sustainability in Design panel included (from left) DOST Science Research Specialist Joy Paico, Studio Dialogo illustrator Liza Flores, PMG Account Director Ara Bella Castillo, and Havas Ortega CEO Jos Ortega and were joined by Prestige Paper Products CEO Leah Marie Ayeng, Ping Manongdo, Country Director at Eco-Business, and Karen Ong, President of Prestige Paper.<\/figcaption><\/figure>\n\n\n\n

As a springboard for the panel, Manongdo cited a 2023 LinkedIn report which revealed that the global demand for sustainability-related skills is growing twice as fast as the supply of qualified professionals. This has sustainability roles going unfilled and graduates lacking the practical experience that industries seek.<\/p>\n\n\n\n

Aazin Carl Sumalinog from National University, Romeo Catap Jr. of the College of St. Benilde\u2019s Industrial Design program, Greg Borja from San Beda University, and Dulzzi Gutierrez of Mint College then discussed how education institutions are preparing the next generation of designers and problem-solvers to meet the demands of sustainability in the workforce.<\/p>\n\n\n\n

Schools are integrating sustainability into their curriculum by teaching students to consider the full life cycle of products \u2014 from carbon footprints to sustainable production and user-centered design, as shared by Catap. Meanwhile, Borja and Gutierrez emphasized values-based education and real-world impact through student-led initiatives and partnerships that promote social responsibility.<\/p>\n\n\n\n

\u201cOne thing that we would like to ask the industry to add to your paradigm, maybe include us. Maybe include the learners. Because while we are moving forward in the industry, your sleeping giants are in our classrooms,\u201d shared Catap.<\/p>\n\n\n\n

Panelists stressed the importance of partnerships between schools and industries to prepare students for emerging roles in sustainability<\/p>\n\n\n\n

Shared Vision, Shared Responsibility<\/strong><\/p>\n\n\n\n

Aligned with the United Nations\u2019 Sustainable Development Goals – Climate Action, Responsible Consumption and Production and more \u2013 the event concluded with a powerful message: sustainability is a collective effort.<\/p>\n\n\n\n

Paperception 2025 served as a vital platform for bridging gaps between sectors and aligning on a shared commitment to a more responsible, creative, and sustainable future.<\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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