{"id":65187,"date":"2025-09-01T17:07:27","date_gmt":"2025-09-01T09:07:27","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=65187"},"modified":"2025-09-01T17:07:31","modified_gmt":"2025-09-01T09:07:31","slug":"when-stress-breaks-you-apart-stresstabs-puts-you-back-together","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/health\/when-stress-breaks-you-apart-stresstabs-puts-you-back-together\/","title":{"rendered":"When stress breaks you apart, Stresstabs puts you back together"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/09\/PR-Thumbnail.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"65188\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/health\/when-stress-breaks-you-apart-stresstabs-puts-you-back-together\/attachment\/pr-thumbnail\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/09\/PR-Thumbnail.png\" data-orig-size=\"1280,720\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PR Thumbnail\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Stresstabs\u2019 new ad campaign blends emotional storytelling with a touch of absurd humor and weird visuals, tapping into the lived reality of modern Filipino workers, freelancers, and side-hustlers.&lt;\/p&gt;\n\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/09\/PR-Thumbnail-300x169.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/09\/PR-Thumbnail-1024x576.png\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/09\/PR-Thumbnail-1024x576.png\" alt=\"\" class=\"wp-image-65188\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/09\/PR-Thumbnail-1024x576.png 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/09\/PR-Thumbnail-300x169.png 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/09\/PR-Thumbnail-768x432.png 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/09\/PR-Thumbnail.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Stresstabs\u2019 new ad campaign blends emotional storytelling with a touch of absurd humor and weird visuals, tapping into the lived reality of modern Filipino workers, freelancers, and side-hustlers.<\/figcaption><\/figure>\n\n\n\n<p><strong>MANILA, PHILIPPINES<\/strong>&nbsp;\u2013 Overworked? Sleep-deprived? You might actually be falling apart. Stresstabs\u2019 bold new campaign, \u201cIbalik ang Nawalang Ikaw,\u201d or&nbsp;<strong>Bring yourself back together&nbsp;<\/strong>in English, takes the invisible toll of stress and makes it strikingly \u2013 and hilariously \u2013 visible.<\/p>\n\n\n\n<p>In the film, we meet Jemerlyn, a Filipino office worker whose day is so tough, long, and stressful that she\u2019s literally whittled down to nothing but an arm and a hand. The weird visual is a relatable metaphor for the way stress depletes the body\u2019s essential nutrients.<\/p>\n\n\n\n<p>The twist? After taking a pill of Stresstabs, a construction crew barges into her room \u2014 armed with the nuts and bolts representing Vitamins E and C, Iron, and Niacinamide \u2014 to rebuild her piece by piece. The result: Jemerlyn feels whole again, ready to take on the day.<\/p>\n\n\n\n<p><strong>Making the invisible visible<\/strong><\/p>\n\n\n\n<p>With 87% of Filipino workers reporting job-related stress according to a recent study by AXA, Stresstabs\u2019 striking campaign definitely hits close to home.<\/p>\n\n\n\n<p>Dr. Shiro Ann Noda, Medical and Scientific Affairs Manager at Haleon, Stresstabs\u2019 parent company, explains the science behind the campaign&#8217;s message.<\/p>\n\n\n\n<p>&#8220;Vitamins and minerals, along with a healthy and balanced diet as well as regular exercise, are essential for your mind and body to always perform at their best. And stress isn&#8217;t just a heavy cloud that weighs on your mind\u2014it depletes these very nutrients your body needs,\u201d she says. \u201cStresstabs is designed to help replenish the lost nutrients that stress takes away.&#8221;<\/p>\n\n\n\n<p><strong>A creative shakeup in consumer health advertising<\/strong><\/p>\n\n\n\n<p>Typical vitamin ads often lean on generic smiles, lab coats, beauty shots, and direct before-and-after imagery, but with this campaign, Stresstabs goes the other way.<\/p>\n\n\n\n<p>This film blends emotional storytelling with a touch of absurd humor, tapping into the lived reality of modern Filipino workers, freelancers, and side-hustlers with a tale that easily resonates with many people\u2019s daily lives.<\/p>\n\n\n\n<p>&#8220;With so many Filipinos overworked and under-rested, we wanted to help them understand what stress is really doing to their bodies\u2014and how they can fight back,\u201d says Rein Locsin, Stresstabs Brand Manager.<\/p>\n\n\n\n<p>The film\u2019s creative direction flirts with surreal visuals, making it impossible to forget \u2013 and perfect for a generation that loves content with an edge.<\/p>\n\n\n\n<p>\u201cWe wanted to visually capture what people already feel \u2014 that stress is breaking them. And we wanted them to know\u2014there\u2019s a way to rebuild,\u201d says Dani Rodelas, Senior Digital Marketing Manager. \u201cWho says pharma ads have to be boring?&#8221;<\/p>\n\n\n\n<p><em>Don&#8217;t let stress break you apart\u2013take Stresstabs today. Watch the<\/em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/share\/v\/1EsP6injZR\/\"><em>&nbsp;<\/em><\/a><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/share\/v\/1EsP6injZR\/\"><em>full film here<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MANILA, PHILIPPINES&nbsp;\u2013 Overworked? Sleep-deprived? You might actually be falling apart. Stresstabs\u2019 bold new campaign, \u201cIbalik ang Nawalang Ikaw,\u201d or&nbsp;Bring yourself [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":65188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6352],"tags":[7076],"class_list":["post-65187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","tag-stresstabs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When stress breaks you apart, Stresstabs puts you back together - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teampcheng.com\/blog\/health\/when-stress-breaks-you-apart-stresstabs-puts-you-back-together\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When stress breaks you apart, Stresstabs puts you back together - Team PCheng\" \/>\n<meta property=\"og:description\" content=\"MANILA, PHILIPPINES&nbsp;\u2013 Overworked? 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