{"id":65276,"date":"2025-09-03T15:53:56","date_gmt":"2025-09-03T07:53:56","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=65276"},"modified":"2025-09-03T15:54:00","modified_gmt":"2025-09-03T07:54:00","slug":"aisin-at-60-driving-the-japanese-standard-in-every-filipino-journey","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/automotive\/aisin-at-60-driving-the-japanese-standard-in-every-filipino-journey\/","title":{"rendered":"AISIN AT 60: DRIVING THE JAPANESE STANDARD IN EVERY FILIPINO JOURNEY"},"content":{"rendered":"\n

MANILA, PHILIPPINES | September 3, 2025 \u2013<\/strong> From factory floors in Japan to highways across the Philippines, AISIN has quietly powered the world\u2019s most reliable vehicles for six decades. This 2025, as the brand marks its 60th anniversary, AISIN steps into the spotlight not only to celebrate its rich legacy but also to remind motorists and mechanics of one enduring truth: AISIN is your best match for your vehicle.  You may not always see it, but chances are you are riding with AISIN.<\/p>\n\n\n\n

A Global Legacy of Trust<\/strong><\/p>\n\n\n\n

Founded in August 1965, AISIN began with a vision to elevate automotive engineering. The company\u2019s reputation has been built on precision, durability, and consistency, values that continue to guide its journey into the future. <\/p>\n\n\n\n

Over the years, it has become the world\u2019s leading manufacturer of automatic transmissions and a proud member of the Toyota Group. Today, AISIN is a trusted Original Equipment (OE) supplier to some of the most respected names in the automotive world, including Toyota, Honda, Mazda, Subaru, Isuzu, Mitsubishi, and Volvo to name a few. <\/p>\n\n\n\n

Strengthening Roots in the Philippines<\/strong><\/p>\n\n\n\n

AISIN\u2019s impact is not confined to the global stage. In the Philippines, its presence is both strategic and personal. Through its joint venture with Toyota Motor Philippines, the Toyota Aisin Philippines facility in Sta. Rosa, Laguna contributes directly to local vehicle production, particularly in transmission and drivetrain systems. This ensures that Filipino-built vehicles carry Japanese precision and reliability at their core.<\/p>\n\n\n\n

Complementing its manufacturing presence, AISIN\u2019s aftermarket distribution is handled exclusively by Riken Motor Sales, Inc. With nationwide coverage, Riken makes it easy for Filipino car owners, repair shops, and retailers to access OE-grade AISIN parts. The result is widespread trust among millions of Filipino drivers who prefer Japanese vehicles and demand only factory-grade replacements.<\/p>\n\n\n\n

\u201cAISIN does not just meet standards; it sets them,\u201d <\/em><\/strong>says Marlon Beraquit, Deputy Chief Representative, AISIN Philippines \u201cFor 60 years, AISIN has been the quiet force behind the reliability of top-tier vehicles. In the Philippines, that same reliability is now just one part away.\u201d<\/em><\/strong><\/p>\n\n\n\n

A Comprehensive Product Line<\/strong><\/p>\n\n\n\n

AISIN\u2019s aftermarket catalog is among the most extensive in the country, covering the needs of both common and complex repairs. Whether for preventive maintenance or performance upgrades, every part is designed to deliver OE-level quality. Key product categories include:<\/p>\n\n\n\n