{"id":65311,"date":"2025-09-04T11:47:32","date_gmt":"2025-09-04T03:47:32","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=65311"},"modified":"2025-09-04T11:47:37","modified_gmt":"2025-09-04T03:47:37","slug":"doubleverifys-2025-global-insights-report-reveals-how-ai-is-improving-workflow-efficiencies-and-driving-business-outcomes","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/doubleverifys-2025-global-insights-report-reveals-how-ai-is-improving-workflow-efficiencies-and-driving-business-outcomes\/","title":{"rendered":"DoubleVerify\u2019s 2025 Global Insights Report Reveals How AI Is Improving Workflow Efficiencies and Driving Business Outcomes"},"content":{"rendered":"\n

New report explores how marketers are using AI to improve campaign performance, streamline operations and reclaim strategy<\/em><\/h2>\n\n\n\n

Manila, Philippines<\/strong> \u2014 DoubleVerify<\/a> (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising<\/em><\/a> report. The report draws on DV\u2019s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) is redefining the digital advertising ecosystem.<\/p>\n\n\n\n

Marketers as \u201cCampaign Facilitators\u201d<\/strong><\/p>\n\n\n\n

A central theme of the report is the growing operational burden placed on marketers, particularly in programmatic media buying. According to DV\u2019s research, campaign managers are spending 26% of their time \u2014 over 10 hours per week <\/strong>\u2014 on manual optimizations, including tweaking bid modifiers, reallocating budgets, and adjusting performance thresholds.<\/p>\n\n\n\n

For North American agencies, that time translates to $17,000+ annually per team member allocated to repetitive tasks<\/strong> \u2014 time that could otherwise be spent on strategic planning and innovation.<\/p>\n\n\n\n

\u201cCampaign managers are often trapped in reactive workflows, acting more like hands-on campaign facilitators than strategists,\u201d said Mark Zagorski, CEO of DoubleVerify. \u201cDV\u2019s solutions, powered by AI, present an opportunity to flip that dynamic, allowing teams to automate routine decisions and focus instead on higher-order thinking and performance optimization.\u201d<\/p>\n\n\n\n

AI Adoption Rising Across Workflows<\/strong><\/p>\n\n\n\n

Marketers are actively working to address the \u201ccampaign facilitator\u201d dynamic above, as the report shows a clear uptick in planned AI usage across key campaign functions this year:<\/p>\n\n\n\n