{"id":66503,"date":"2025-10-16T11:52:25","date_gmt":"2025-10-16T03:52:25","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=66503"},"modified":"2025-10-16T11:52:29","modified_gmt":"2025-10-16T03:52:29","slug":"the-key-to-innovation-casio-partners-with-lyric-for-official-philippine-distribution","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/entertainment\/music-entertainment\/the-key-to-innovation-casio-partners-with-lyric-for-official-philippine-distribution\/","title":{"rendered":"The key to innovation: Casio partners with Lyric for official Philippine distribution"},"content":{"rendered":"\n

Through an exclusive partnership, Lyric becomes the home of Casio\u2019s most advanced digital pianos and keyboards\u2013 bridging innovation and artistry<\/em><\/h2>\n\n\n\n
\"\"<\/a>
From left to right: Bel Sayson, General Manager of Lyric; Kazunori Yamagishi, Casio Manager for Southeast Asia; Maisie Anne Cristobal, Lyric Vice President; (back) Christopher Cristobal, Lyric Business Development Manager; Ayman Linzag, UST Conservatory of Music \u2013 Piano; Alma Joy Cristobal, Lyric President; and Kai Honasan, Lyric\u2013Casio Ambassador<\/figcaption><\/figure>\n\n\n\n

Manila, Philippines<\/em> \u2013 Lyric<\/strong>, the largest musical instrument retail chain in the country, is now the official and exclusive distributor of Casio digital pianos and weighted, portable keyboards in the Philippines.<\/p>\n\n\n\n

The partnership between two music equipment titans brings Casio\u2019s world-renowned digital piano innovations\u2014including the Celviano<\/strong>, Privia<\/strong>, and Casiotone series<\/strong>\u2014to Filipino musicians and hobbyists nationwide through Lyric\u2019s 24 retail stores, numerous third-party dealers, and its online platform: <\/a>www.lyric.ph<\/a>.<\/p>\n\n\n\n

A new era of partnership<\/strong><\/p>\n\n\n\n

The collaboration marks a landmark development for both brands, united by their shared mission to make high-quality musical instruments accessible to all levels of musicians.<\/p>\n\n\n\n

\u201cLyric has always been a fan of Casio for the longest time with their unique products addressing many markets,\u201d said \ufeffZorobabel Sayson<\/strong>, General Manager of Lyric. \u201cWe were fortunate to be given an audience with the people behind Casio Southeast Asia, particularly Messrs. Yamagishi and Ogawa-san. Lyric\u2019s strength\u2014with 24 of our own retail stores and numerous dealers nationwide\u2014is perfect to distribute Casio, and we are glad that they equally saw the big potential of this partnership.\u201d<\/p>\n\n\n\n

With this agreement, Casio\u2019s distribution and representation in the Philippines are now officially under Lyric, ensuring that musicians and potential consumers get to experience Casio\u2019s exceptional quality with comprehensive service, local availability, and technical support.<\/p>\n\n\n\n

Casio\u2019s signature sound and innovation<\/strong><\/p>\n\n\n\n

Casio has long been celebrated for its technological excellence and authentic musical experience. The brand\u2019s Celviano Grand Hybrid<\/strong> series, developed in collaboration with legendary piano maker C. Bechstein, bridges the best of acoustic tradition and digital innovation. It offers the touch, tone, and response of a concert grand piano enhanced with cutting-edge sound technology.<\/p>\n\n\n\n

Meanwhile Casio\u2019s Privia<\/strong> series redefines performance and portability for professionals and studio musicians, with special features like seamless Bluetooth connectivity and an authentic hammer-action feel in a sleek, lightweight form. For beginners and hobbyists, the Casiotone and CDP series deliver powerful sound, expressive dynamics, and unique functions such as pitch bend wheels and bundled stands, making them ideal choices for learning and performance.<\/p>\n\n\n\n

Sayson added, \u201cThis is a great deal for us at Lyric as Casio is considered the top brand for digital pianos and keyboards in many countries across the globe. Now is the perfect time to aggressively market Casio in the Philippines, starting with this official launch.\u201d<\/p>\n\n\n\n

Shared vision<\/strong><\/p>\n\n\n\n

The partnership reflects a natural alignment between two brands that both value innovation, craftsmanship, and musical empowerment. \u201cLyric and Casio share the same commitment of creating and providing new value keyboards through innovation,\u201d said Alma Joy Cristobal<\/strong>, President and CEO of Lyric. \u201cCasio\u2019s focus on advanced technology contributes to developing and upgrading musical skills and talents of Filipinos. Our goal is not only to inspire creativity but also to elevate musical expression.\u201d<\/p>\n\n\n\n

Alma Joy Cristobal also highlighted Lyric\u2019s mission to support Filipino musicians through accessibility and outreach. \u201cWe have always supported Filipino musicians by providing free use of instruments and gadgets during events, especially in areas where such resources are limited. With the Casio Grand Hybrid piano alone, it is now possible to bring the experience of a grand piano anywhere, plus it\u2019s easy to transport for events.\u201d<\/p>\n\n\n\n

Casio now available in all Lyric stores and online<\/strong><\/p>\n\n\n\n

Beginning this quarter, Casio\u2019s full range of digital pianos and keyboards will be showcased and available for hands-on experience at all Lyric retail locations nationwide. Customers can check out demo units, attend workshops, and purchase directly in-store or through Lyric\u2019s online platform at <\/a>www.lyric.ph<\/a>.<\/p>\n\n\n\n

\u201cAny musicians or music enthusiasts of Casio digital pianos and keyboards can purchase Casio latest models in any of the 24 Lyric stores,\u201d Cristobal noted. \u201cEveryone is welcome to visit any Lyric stores located at various mall and store locations.<\/p>\n\n\n\n

Championing Filipino talent<\/strong><\/p>\n\n\n\n

To strengthen its engagement with the music community, Lyric has also begun partnering with prominent Filipino artists to showcase Casio\u2019s versatility across demos, genres, and generations.<\/p>\n\n\n\n

Lyric recently signed classically trained pianist and indie folk-pop artist Kai  Honasan <\/strong>as one of its endorsers for the Lyric and Casio collaboration. Cristobal revealed, \u201cWe are aligned with the direction of tapping local Filipino artists to showcase Filipino musical talents. More ambassadors coming… young and young at heart.\u201d<\/p>\n\n\n\n

Shaping the future of music<\/strong><\/p>\n\n\n\n

Both entities envision this partnership as more than just a formidable business relationship. For what it\u2019s worth, both Casio and Lyric have inspired a movement to push the boundaries of music technology in the Philippines while prioritizing accessibility.<\/p>\n\n\n\n

\u201cCasio\u2018s music business is evolving digital technologies related to sound,\u201d Cristobal concludes. \u201cTogether, we envision the future of a more technology-driven keyboard that addresses the needs of the ever-evolving trends and new music generations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Through an exclusive partnership, Lyric becomes the home of Casio\u2019s most advanced digital pianos and keyboards\u2013 bridging innovation and artistry […]<\/p>\n","protected":false},"author":1,"featured_media":66505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,958],"tags":[16163,2314],"class_list":["post-66503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-music-entertainment","tag-lyric","tag-music"],"yoast_head":"\nThe key to innovation: Casio partners with Lyric for official Philippine distribution - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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