{"id":66560,"date":"2025-10-17T13:25:08","date_gmt":"2025-10-17T05:25:08","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=66560"},"modified":"2025-10-17T13:25:13","modified_gmt":"2025-10-17T05:25:13","slug":"crispy-fry-reinforces-its-place-in-filipino-kitchens-with-new-campaign-and-brand-ambassador-ian-veneracion","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/food\/crispy-fry-reinforces-its-place-in-filipino-kitchens-with-new-campaign-and-brand-ambassador-ian-veneracion\/","title":{"rendered":"Crispy Fry\u00ae Reinforces Its Place in Filipino Kitchens with New Campaign and Brand Ambassador Ian Veneracion"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">#BastaFriedICrispyFry\u00ae campaign expands with new dishes, deeper connections, and a trusted new face<\/h2>\n\n\n\n<p>[Manila, Philippines] \u2013 Crispy Fry\u00ae, the country\u2019s #1 breading mix brand, continues to ignite Filipino love for fried food with the launch of its \u201cEat Campaign\u201d, a fresh take on home-cooked meals that goes beyond just fried chicken. With new dish inspirations like the Fry Feast Platter \u2014 featuring Fried Tofu, Mojos, and Potato Wedges \u2014 Crispy Fry\u00ae proves it remains a dynamic kitchen essential for all tastes and occasions.<\/p>\n\n\n\n<p>This year, the brand brings an exciting new energy to Filipino households by introducing its newest endorser: Ian Veneracion, a timeless and widely admired figure in Philippine entertainment.<\/p>\n\n\n\n<p>Best known for his versatile roles and family-oriented image, Ian Veneracion now serves as the official face of Crispy Fry\u00ae\u2019s 2025 campaign. With a showbiz career that spans over four decades, Ian has earned the trust and admiration of generations\u2014especially mothers and homemakers who resonate with his dependable, warm, and relatable persona.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" data-attachment-id=\"66562\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/food\/crispy-fry-reinforces-its-place-in-filipino-kitchens-with-new-campaign-and-brand-ambassador-ian-veneracion\/attachment\/crispy-fry-photo-2\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-2.jpg\" data-orig-size=\"853,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Crispy Fry Photo 2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-2-200x300.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-2-682x1024.jpg\" data-id=\"66562\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-2-682x1024.jpg\" alt=\"\" class=\"wp-image-66562\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-2-682x1024.jpg 682w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-2-200x300.jpg 200w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-2-768x1152.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-2.jpg 853w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"66561\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/food\/crispy-fry-reinforces-its-place-in-filipino-kitchens-with-new-campaign-and-brand-ambassador-ian-veneracion\/attachment\/crispy-fry-photo-1\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-1.jpg\" data-orig-size=\"1280,720\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Crispy Fry Photo 1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-1-300x169.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-1-1024x576.jpg\" data-id=\"66561\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-1-1024x576.jpg\" alt=\"\" class=\"wp-image-66561\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-1-1024x576.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-1-300x169.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-1-768x432.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/10\/Crispy-Fry-Photo-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>\u201cCrispy Fry\u00ae is a staple in countless Filipino homes, and we are excited to welcome Mr. Ian Veneracion as our brand ambassador,\u201d said Daye Magno, Department Head of Marketing at Ajinomoto Philippines Corporation. \u201cHis credibility and enduring connection with Filipino families make him the perfect partner to represent our message: that Crispy Fry\u00ae brings ease, flavor, and joy to everyday meals.\u201d<\/p>\n\n\n\n<p>More Than Just Fried Chicken<\/p>\n\n\n\n<p>Crispy Fry\u00ae has long been known for turning everyday fried chicken into a crispysarap experience. With variants like Original, Garlic, Spicy, and BatterMix, Crispy Fry\u00ae gives homemakers the freedom to serve crispy and delicious meals \u2014 every single time.<\/p>\n\n\n\n<p>For 2025, the campaign broadens this appeal, inviting families to try more creative dishes through the Fry Feast Platter and explore how Crispy Fry\u00ae can bring life to more than just chicken. Whether it&#8217;s golden-crisp tofu or perfectly seasoned mojos, Crispy Fry\u00ae is a must-have pantry staple for effortless yet flavorful cooking.<\/p>\n\n\n\n<p>\u201cAs someone who enjoys preparing meals for my family, I appreciate how Crispy Fry\u00ae makes cooking not only easier but more exciting,\u201d shared Ian Veneracion. \u201cIt\u2019s reliable, delicious, and versatile \u2014 just like how I approach the roles I take on.\u201d<\/p>\n\n\n\n<p>\u201cBasta Fried, i-Crispy Fry\u00ae\u201d<\/p>\n\n\n\n<p>At the heart of the campaign is a renewed call to action: \u201cBasta Fried, i-Crispy Fry\u00ae.\u201d This tagline captures the brand\u2019s commitment to making every fried dish a guaranteed success, while also inviting more personal, emotional connections with Filipino homemakers and families.<\/p>\n\n\n\n<p>The campaign is on a roll across multiple platforms with Ian Veneracion leading the way in a series of TV commercials and digital content aimed at inspiring more Filipinos to enjoy cooking at home.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>#BastaFriedICrispyFry\u00ae campaign expands with new dishes, deeper connections, and a trusted new face [Manila, Philippines] \u2013 Crispy Fry\u00ae, the country\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":66562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[113],"tags":[16176,16174,2253,16175],"class_list":["post-66560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-bastafriedicrispyfry","tag-crispy-fry","tag-food","tag-ian-veneracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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