{"id":67407,"date":"2025-11-15T22:22:08","date_gmt":"2025-11-15T14:22:08","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=67407"},"modified":"2025-11-15T22:22:16","modified_gmt":"2025-11-15T14:22:16","slug":"soupstar-music-closes-25th-year-in-style-with-new-era-partnership","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/entertainment\/music-entertainment\/soupstar-music-closes-25th-year-in-style-with-new-era-partnership\/","title":{"rendered":"Soupstar Music closes 25th year in style with \u2018New Era\u2019 partnership"},"content":{"rendered":"\n

The independent music company celebrates its milestone with limited-edition cap release and a series of year-end events honoring OPM, culture, and community<\/em><\/p>\n\n\n\n

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Manila, Philippines<\/em> \u2013 Soupstar Music <\/strong>celebrates its 25th<\/sup> year in the Philippine music industry with a special partnership with global lifestyle brand New Era<\/strong>. The limited-edition cap, which was launched on November 13, 2025, at Hideout Resto & Bar in Quezon City, encapsulates Soupstar Music\u2019s enduring influence in bridging music, street culture, and contemporary Filipino lifestyle.<\/p>\n\n\n\n

The launch brought together the label\u2019s vibrant community of artists, partners, and long-time supporters, capped off by performances from Moonstar88 <\/strong>and HEY JUNE<\/strong>!. The event also marks a symbolic intersection of Soupstar Music\u2019s legacy and future direction.<\/p>\n\n\n\n

Reflecting on this milestone, Soupstar Music shares that the secret to longevity lies not in treating the journey as a race but rather as a series of challenging laps that foster growth, resilience, and purpose.<\/p>\n\n\n\n

\u201cWhen we started Soupstar, we didn\u2019t set any strict expectations,\u201d the team recalls. \u201cReaching 25 years is an important event for any management company. It\u2019s a moment that deserves celebration, one that stands as a testament to our hard work, passion, and dedication through the years.\u201d<\/p>\n\n\n\n

Soupstar Music\u2019s yearlong celebration includes Soupstar Night<\/em> at 123 Block, the Soupstar Museum<\/em> at Velvet Playground, and the packed anniversary event, 25 Years of Torete<\/em> at Eton Centris. The collaboration with New Era stands as one of the company\u2019s most distinctive commemorative highlights.<\/p>\n\n\n\n

A longtime supporter of the headwear powerhouse, Soupstar Music CEO Darwin Hernandez<\/strong> shares how the partnership unfolded. \u201cI am a big fan of caps, especially those from New Era. Through the years, New Era and Soupstar have been supporting each other in different events. One time, lumabas na lang yung <\/em>idea na magkaroon ng<\/em> New Era and Soupstar cap collab. The timing couldn\u2019t have been more perfect since we\u2019re celebrating 25 years this year.\u201d<\/p>\n\n\n\n

During the launch. Moonstar88 and HEY JUNE! delivered incredible sets that serve as a fitting homage to the label\u2019s history and future. \u201cIt\u2019s a simple celebration of Soupstar artists and friends,\u201d adds Hernandez. \u201cMoonstar88 is the first band that we signed and managed. Meanwhile, HEY JUNE! represents the start of our new era.\u201d<\/p>\n\n\n\n

Yearlong anniversary celebration<\/strong><\/p>\n\n\n\n

As part of its 25th<\/sup> anniversary festivities, Soupstar Music partners with Eton Centris<\/strong> and Redlines Entertainment Production<\/strong> for two major events this November:<\/p>\n\n\n\n