{"id":67509,"date":"2025-11-21T21:12:03","date_gmt":"2025-11-21T13:12:03","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=67509"},"modified":"2025-11-21T21:12:16","modified_gmt":"2025-11-21T13:12:16","slug":"pru-life-uks-takaful-wins-bronze-at-the-22nd-annual-international-business-awards","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/pru-life-uks-takaful-wins-bronze-at-the-22nd-annual-international-business-awards\/","title":{"rendered":"Pru Life UK\u2019s Takaful wins bronze at the 22nd annual International Business Awards"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/11\/Takaful-journey-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" data-attachment-id=\"67510\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/pru-life-uks-takaful-wins-bronze-at-the-22nd-annual-international-business-awards\/attachment\/takaful-journey-1\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/11\/Takaful-journey-1.jpg\" data-orig-size=\"1200,630\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Takaful journey 1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/11\/Takaful-journey-1-300x158.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/11\/Takaful-journey-1-1024x538.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/11\/Takaful-journey-1-1024x538.jpg\" alt=\"\" class=\"wp-image-67510\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/11\/Takaful-journey-1-1024x538.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/11\/Takaful-journey-1-300x158.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/11\/Takaful-journey-1-768x403.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2025\/11\/Takaful-journey-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Students of the Muslim Filipino community in Davao gather for a group photo\u00a0\u00a0<\/em><br><em>during the pilot Pru Life UK Adopt-a-Madrasah programme<\/em><\/figcaption><\/figure>\n\n\n\n<p>Pru Life UK, the country\u2019s leading life insurer, was recognised with a Bronze Stevie Award in the Communications or PR Campaign of the Year \u2013 Diversity, Equity &amp; Inclusion category at the 22nd International Business Awards for its Takaful journey, having introduced the Philippines\u2019 first Islamic life protection offering. &nbsp;<\/p>\n\n\n\n<p>Takaful, which is financial protection that is based on ta\u2019awun (mutual assistance) and tabarru\u2019 (donation), adheres to Shari\u2019ah rules and principles. It aims to help bridge the gap in the country\u2019s Islamic financial sector\u2014particularly in investment, banking, and insurance\u2014which affects around seven million Muslim Filipinos, the third-largest Muslim population in Southeast Asia. Through Takaful, members contribute to a common fund to guarantee mutual protection, upholding Islamic business values of transparency, fairness, and equitable wealth distribution.<\/p>\n\n\n\n<p>\u201cThis recognition affirms our commitment to building a more inclusive financial system where every Filipino, regardless of faith, has access to protection and financial security,\u201d said Maricel Estavillo, Pru Life UK\u2019s Sustainability and Takaful Head. \u201cMore than just a campaign, Takaful also represents our strong belief in equality and shared responsibility.\u201d<\/p>\n\n\n\n<p>To further promote Takaful and raise awareness of Islamic financial principles, Pru Life UK launched several community investment and educational initiatives. Among these is the Adopt-a-Madrasah Programme, which supports Islamic educational institutions or Madaris.<\/p>\n\n\n\n<p>Through this pilot programme, Pru Life UK reached more than 450 students and teachers across three community madaris\u2014Darul Khair Islamic Center, Maahad Talomo Al-Islamie, and Al Madrasah Al-Arabia Wal-Islamiyah in Bangkal, Davao in 2024. The Adopt-a-Madrasah programme UK has since been expanded, now featuring the donation of digital equipment such as laptops, projectors, and white screens, as well as learning sessions on Takaful, digital literacy and citizenship, climate and health, and disaster preparedness.<\/p>\n\n\n\n<p>Another key initiative on its first year of implementation last year was the Takaful Education Roadshow, held in Davao City and Cagayan de Oro, which educated over 200 financial advisors, community leaders, and media representatives on Islamic finance and the foundation of Shari\u2019ah principles.<\/p>\n\n\n\n<p>Pru Life UK also introduced Takaful in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM), where most of the Muslim Filipino population lives, through an event held in Cotabato City in January 2025. In addition, the insurer partnered with Al Amanah Islamic Investment Bank of the Philippines, the country\u2019s first Islamic bank, to promote Islamic finance and Takaful through education and capacity-building initiatives.<\/p>\n\n\n\n<p>The International Business Awards, part of the globally renowned Stevie Awards network, honour excellence and innovation among organisations and individuals worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pru Life UK, the country\u2019s leading life insurer, was recognised with a Bronze Stevie Award in the Communications or PR [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":67510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2730],"tags":[15216],"class_list":["post-67509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-pru-life-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pru Life UK\u2019s Takaful wins bronze at the 22nd annual International Business Awards - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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