{"id":70826,"date":"2026-03-31T14:59:13","date_gmt":"2026-03-31T06:59:13","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=70826"},"modified":"2026-03-31T14:59:18","modified_gmt":"2026-03-31T06:59:18","slug":"hannah-montana-20th-anniversary-special-hits-superstar-numbers-driving-6-3m-views-on-disney-and-hulu","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/entertainment\/web-episode-streaming-shows\/hannah-montana-20th-anniversary-special-hits-superstar-numbers-driving-6-3m-views-on-disney-and-hulu\/","title":{"rendered":"\u2018Hannah Montana 20th Anniversary Special\u2019 Hits Superstar Numbers Driving 6.3M Views on Disney+ and Hulu"},"content":{"rendered":"\n<p><strong><em>Fans fuel anniversary into full blown celebration from events and activations to massive brand collaborations and nonstop social conversation<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/03\/Hannah-Montana-1.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-attachment-id=\"70827\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/entertainment\/web-episode-streaming-shows\/hannah-montana-20th-anniversary-special-hits-superstar-numbers-driving-6-3m-views-on-disney-and-hulu\/attachment\/hannah-montana-1\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/03\/Hannah-Montana-1.jpeg\" data-orig-size=\"2000,1333\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Hannah Montana 1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/03\/Hannah-Montana-1-300x200.jpeg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/03\/Hannah-Montana-1-1024x682.jpeg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/03\/Hannah-Montana-1-1024x682.jpeg\" alt=\"\" class=\"wp-image-70827\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/03\/Hannah-Montana-1-1024x682.jpeg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/03\/Hannah-Montana-1-300x200.jpeg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/03\/Hannah-Montana-1-768x512.jpeg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/03\/Hannah-Montana-1-1536x1024.jpeg 1536w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/03\/Hannah-Montana-1.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>PHILIPPINES (MARCH 30, 2026) <\/strong>\u2014 Two decades later, <em>Hannah Montana<\/em> still owns the spotlight as a defining cultural icon, proved by this week\u2019s celebration:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong><em>Hannah Montana 20th Anniversary Special <\/em><\/strong><strong>drove<\/strong> <strong>6.3M<\/strong> views on Disney+ and Hulu after three days streaming.<\/li>\n\n\n\n<li>The celebration of the anniversary drove <strong>nearly 1,000% <\/strong>increase in viewing of the <em>Hannah Montana<\/em> catalog this past week.<\/li>\n\n\n\n<li>The show\u2019s longevity is undeniable: fans have streamed <strong>more than half a billion hours globally<\/strong> on Disney+ to date.<\/li>\n\n\n\n<li>This month, fans also spent thousands of hours rocking out to the show\u2019s most unforgettable music videos on Disney+ and relived their favorite Miley moments via a dedicated non-stop Stream of all <em>Hannah Montana<\/em> content.<\/li>\n<\/ul>\n\n\n\n<p>The <strong>Hannah Montana 20th Anniversary <\/strong>permeated pop culture through user generated content, events and activations, content collections and consumer products. From a <a href=\"https:\/\/start.emailopen.com\/public1\/r.aspx?s1=6928712&amp;s2=Sy7n9HBq2r6AKe5&amp;s4=618102&amp;s5=42a26197514e4ac49315842e25a28c92XK7JH2l39lGiFfC.1127235530@emailopen.com\" target=\"_blank\" rel=\"noreferrer noopener\">Starbucks<\/a> secret Popstar Refresher and a <a href=\"https:\/\/start.emailopen.com\/public1\/r.aspx?s1=6928713&amp;s2=g2MEr3b9L7BcDe8&amp;s4=618102&amp;s5=42a26197514e4ac49315842e25a28c92XK7JH2l39lGiFfC.1127235530@emailopen.com\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search<\/a> easter egg to <a href=\"https:\/\/start.emailopen.com\/public1\/r.aspx?s1=6928714&amp;s2=Bd9s2A4SmYa65Rf&amp;s4=618102&amp;s5=42a26197514e4ac49315842e25a28c92XK7JH2l39lGiFfC.1127235530@emailopen.com\" target=\"_blank\" rel=\"noreferrer noopener\">Airbnb<\/a> opening the doors to Hannah Montana\u2019s Malibu beach house, exclusive show\u2013inspired <a href=\"https:\/\/start.emailopen.com\/public1\/r.aspx?s1=6928715&amp;s2=Ns36FjPb4q2RLa8&amp;s4=618102&amp;s5=42a26197514e4ac49315842e25a28c92XK7JH2l39lGiFfC.1127235530@emailopen.com\" target=\"_blank\" rel=\"noreferrer noopener\">merchandise<\/a>, <a href=\"https:\/\/start.emailopen.com\/public1\/r.aspx?s1=6928716&amp;s2=Tn74HbWi5z3BCc6&amp;s4=618102&amp;s5=42a26197514e4ac49315842e25a28c92XK7JH2l39lGiFfC.1127235530@emailopen.com\" target=\"_blank\" rel=\"noreferrer noopener\">Maybelline pop-ups<\/a> in LA and New York that drew massive crowds and a custom bracelet duo-pack from <a href=\"https:\/\/start.emailopen.com\/public1\/r.aspx?s1=6928717&amp;s2=k9E3MaZw8n4CXp6&amp;s4=618102&amp;s5=42a26197514e4ac49315842e25a28c92XK7JH2l39lGiFfC.1127235530@emailopen.com\" target=\"_blank\" rel=\"noreferrer noopener\">Little Words Project<\/a>, the partnerships were next level and spawned <strong>over 250 other brands<\/strong> (and counting) to join in on the fun organically.&nbsp;<\/p>\n\n\n\n<p>In the month of March &#8211; owned posts on Disney+ and Disney Channel social for the campaign have amassed an incredible nearly <strong>440M total impressions<\/strong> and <strong>over 30M engagements <\/strong>across TikTok, Instagram, X, YouTube and Facebook. The <a href=\"https:\/\/start.emailopen.com\/public1\/r.aspx?s1=6928718&amp;s2=r8J2QoTd67Amf4X&amp;s4=618102&amp;s5=42a26197514e4ac49315842e25a28c92XK7JH2l39lGiFfC.1127235530@emailopen.com\" target=\"_blank\" rel=\"noreferrer noopener\">teaser<\/a> of the special received over <strong>120M views <\/strong>in its first 24 hours and Miley\u2019s recreation of the iconic <a href=\"https:\/\/start.emailopen.com\/public1\/r.aspx?s1=6928719&amp;s2=c9Z6Hbj3LTa2t8Q&amp;s4=618102&amp;s5=42a26197514e4ac49315842e25a28c92XK7JH2l39lGiFfC.1127235530@emailopen.com\" target=\"_blank\" rel=\"noreferrer noopener\">Disney Channel Wand ID<\/a> broke <strong>45M organic views<\/strong>.<\/p>\n\n\n\n<p>Miley Cyrus\u2019 original song, \u201cYounger You (From the Hannah Montana 20th Anniversary Special),\u201d is out today via Hollywood Records and available on <a href=\"https:\/\/start.emailopen.com\/public1\/r.aspx?s1=6928720&amp;s2=Aa5f3BRy76Zrn4W&amp;s4=618102&amp;s5=42a26197514e4ac49315842e25a28c92XK7JH2l39lGiFfC.1127235530@emailopen.com\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>, <a href=\"https:\/\/start.emailopen.com\/public1\/r.aspx?s1=6928721&amp;s2=d3N6Lpn5JKo27Yj&amp;s4=618102&amp;s5=42a26197514e4ac49315842e25a28c92XK7JH2l39lGiFfC.1127235530@emailopen.com\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Music<\/a>, <a href=\"https:\/\/start.emailopen.com\/public1\/r.aspx?s1=6928722&amp;s2=Qd57Hgq2D6Nkn3X&amp;s4=618102&amp;s5=42a26197514e4ac49315842e25a28c92XK7JH2l39lGiFfC.1127235530@emailopen.com\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Music<\/a>, <a href=\"https:\/\/start.emailopen.com\/public1\/r.aspx?s1=6928723&amp;s2=y3PNt29YcDb87Sx&amp;s4=618102&amp;s5=42a26197514e4ac49315842e25a28c92XK7JH2l39lGiFfC.1127235530@emailopen.com\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Music<\/a> and other digital platforms.&nbsp;<\/p>\n\n\n\n<p>\u201cHannah Montana\u201d Spotify streams have surged with the special &#8212; \u201cThis is the Life,\u201d the first song Miley Cyrus ever performed as Hannah Montana, saw an impressive <strong>747% boost in streams<\/strong> on March 24, the day that the special dropped on Disney+ and Hulu, according to Spotify data. \u201cBest of Both Worlds,\u201d which Cyrus performed in the special alongside \u201cThis is the Life,\u201d also saw a <strong>607%<\/strong> lift, while \u201cWherever I Go\u201d saw a <strong>537% uptick<\/strong> and \u201cOrdinary Girl\u201d got a <strong>430% boost<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fans fuel anniversary into full blown celebration from events and activations to massive brand collaborations and nonstop social conversation PHILIPPINES [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,1968],"tags":[6182,16891],"class_list":["post-70826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-web-episode-streaming-shows","tag-disney-2","tag-hannah-montana-20th-anniversary-special"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Hannah Montana 20th Anniversary Special\u2019 Hits Superstar Numbers Driving 6.3M Views on Disney+ and Hulu - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, 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