{"id":70881,"date":"2026-04-01T13:44:04","date_gmt":"2026-04-01T05:44:04","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=70881"},"modified":"2026-04-01T13:44:15","modified_gmt":"2026-04-01T05:44:15","slug":"hojicha-is-rising-and-chagee-is-making-it-the-drink-of-the-season","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/hojicha-is-rising-and-chagee-is-making-it-the-drink-of-the-season\/","title":{"rendered":"Hojicha Is Rising, and CHAGEE Is Making It the Drink of the Season"},"content":{"rendered":"\n<p>CHAGEE launches Hojicha Genmai Milk Tea \u2014 an aromatic roasted tea \u2014 as its seasonal hero.<\/p>\n\n\n\n<p><strong>MANILA, PHILIPPINES,&nbsp;<\/strong><strong>March 31,&nbsp;2026<\/strong>&nbsp;\u2014&nbsp;Hojicha is having its moment. The roasted tea category has been quietly building momentum across Asia, driven by a growing appetite for drinks that are as comforting as they are considered. This season, CHAGEE is stepping forward to make it the drink of the season.<\/p>\n\n\n\n<p>The international modern tea brand is launching Hojicha Genmai Milk Tea across the Philippines&nbsp;starting&nbsp;April 5, 2026. Across Southeast Asia, consumers are increasingly reaching for drinks that feel good as well as taste good \u2014 and CHAGEE believes Hojicha Genmai is exactly what that moment has been waiting for.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image002-14.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-attachment-id=\"70882\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/hojicha-is-rising-and-chagee-is-making-it-the-drink-of-the-season\/attachment\/image002-14-11\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image002-14.jpg\" data-orig-size=\"1280,854\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image002 (14)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image002-14-300x200.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image002-14-1024x683.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image002-14-1024x683.jpg\" alt=\"\" class=\"wp-image-70882\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image002-14-1024x683.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image002-14-300x200.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image002-14-768x512.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image002-14.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>A Roasted Tea, Crafted to Stand Apart<\/strong><\/p>\n\n\n\n<p>CHAGEE&#8217;s Hojicha Genmai Milk Tea is built on careful sourcing and precise craft. The fresh leaves are harvested around the Grain Rain, the season when tea leaves are at their most tender and flavourful. They are then put through CHAGEE&#8217;s own triple-roasting process \u2014 a technique that eliminates bitterness, builds depth of aroma, and delivers a clean, lingering finish.<\/p>\n\n\n\n<p>Blended with roasted premium Wuchang grains, prized for its naturally plump grain and delicate sweetness, the result is a tea with a clear, luminous amber liquor, a warm grain-forward scent, and a mellow, full-bodied character that is gentle on the stomach.<\/p>\n\n\n\n<p>\u201cAt CHAGEE, we are always looking ahead at where tea is going and what our consumers are ready to discover,\u201d said Christopher Rey Mendez Tiong, General Manager, CHAGEE Philippines. \u201cHojicha has been building momentum globally, and we knew it was ready for its moment here. We wanted to be the ones to bring it properly: with the sourcing, the craft, and the experience to match.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image003-6.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"818\" data-attachment-id=\"70883\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/hojicha-is-rising-and-chagee-is-making-it-the-drink-of-the-season\/attachment\/image003-6-15\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image003-6.jpg\" data-orig-size=\"1280,1022\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image003 (6)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image003-6-300x240.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image003-6-1024x818.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image003-6-1024x818.jpg\" alt=\"\" class=\"wp-image-70883\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image003-6-1024x818.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image003-6-300x240.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image003-6-768x613.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image003-6.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Finding Lightness in the Everyday<\/strong><\/p>\n\n\n\n<p>The launch is guided by a simple idea: that a cup of tea can be a genuine act of calm in a busy day. With its naturally lower caffeine, warm roasted aroma, and smooth, non-astringent finish, Hojicha Genmai is a drink that encourages you to slow down, even briefly. CHAGEE calls this The Art of Lightness.<\/p>\n\n\n\n<p>That intention shapes the activations CHAGEE has planned across Manila throughout April. Across sampling booths and community partnerships built around mindful living, each touchpoint is an invitation to pause.<\/p>\n\n\n\n<p>Complementing the launch is a collection of limited-edition merchandise curated in the spirit of The Art of Lightness. Each piece has been designed to extend the calm of a cup of Hojicha into everyday life \u2014 from a tea-scented sachet charm and a hand-poured scented candle whose glow projects the Hojicha key visual, to a canvas tote bag and thermal tumbler bearing CHAGEE&#8217;s signature Hojicha artwork. The collection is available as part of bundled purchases in-store and on the CHAGEE App, for as long as stocks last.<\/p>\n\n\n\n<p>Full details of all activations, promotions, and product availability can be found at @chagee.ph on Instagram and TikTok.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image004-6.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"827\" data-attachment-id=\"70884\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/hojicha-is-rising-and-chagee-is-making-it-the-drink-of-the-season\/attachment\/image004-6-9\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image004-6.jpg\" data-orig-size=\"1030,832\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image004 (6)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image004-6-300x242.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image004-6-1024x827.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image004-6-1024x827.jpg\" alt=\"\" class=\"wp-image-70884\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image004-6-1024x827.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image004-6-300x242.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image004-6-768x620.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/04\/image004-6.jpg 1030w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>PRODUCT DETAILS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product:\u00a0<\/strong>Hojicha Genmai Milk Tea (Fresh Milk Tea series)<\/li>\n\n\n\n<li><strong>Sizes:\u00a0<\/strong>Regular \/ Large<\/li>\n\n\n\n<li><strong>Pricing:\u00a0<\/strong>PHP159 (R) \/ PHP175 (L)<\/li>\n\n\n\n<li><strong>Available:\u00a0<\/strong>All CHAGEE outlets in Philippines from April 4,\u00a02026<\/li>\n<\/ul>\n\n\n\n<p><strong>PROMOTIONS<\/strong><\/p>\n\n\n\n<p><em>From April 5, while stocks last:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Tea Scented Sachet Charm bundle:<\/strong>\u00a0Purchase 3 Large Hojicha Genmai Milk Teas and receive a complimentary Tea Scented Sachet Charm \u2014 a tea-scented keepsake designed to bring a moment of lightness wherever you go\u00a0<em>(PHP 525)<\/em><\/li>\n<\/ul>\n\n\n\n<p><em>From April 8, while stocks last:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Carry Light Tote Bag Bundle:<\/strong>\u00a0Purchase 2 Large Hojicha Genmai Milk Teas and top up PHP 499 to receive a Carry Light Tote Bag\u00a0<em>(PHP 849)<\/em><\/li>\n\n\n\n<li><strong>The Sip Light Bundle:<\/strong>\u00a0Purchase 1 Large Hojicha Genmai Milk Tea and top up PHP 999 to receive an exclusive Sip Light Thermal Tumbler\u00a0<em>(PHP<\/em><em>\u00a01,174<\/em><em>)<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>CHAGEE launches Hojicha Genmai Milk Tea \u2014 an aromatic roasted tea \u2014 as its seasonal hero. MANILA, PHILIPPINES,&nbsp;March 31,&nbsp;2026&nbsp;\u2014&nbsp;Hojicha is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2730],"tags":[16186],"class_list":["post-70881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-chagee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hojicha Is Rising, and CHAGEE Is Making It the Drink of the Season - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/hojicha-is-rising-and-chagee-is-making-it-the-drink-of-the-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hojicha Is Rising, and CHAGEE Is Making It the Drink of the Season - Team PCheng\" \/>\n<meta property=\"og:description\" content=\"CHAGEE launches Hojicha Genmai Milk Tea \u2014 an aromatic roasted tea \u2014 as its seasonal hero. 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