{"id":71879,"date":"2026-05-18T11:11:23","date_gmt":"2026-05-18T03:11:23","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=71879"},"modified":"2026-05-18T11:11:27","modified_gmt":"2026-05-18T03:11:27","slug":"sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/","title":{"rendered":"SM Malls in the East Goes Purple Again for BorahaEast 2.0"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/1-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"71880\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/attachment\/1-153\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/1-1.png\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/1-1-300x225.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/1-1.png\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/1-1.png\" alt=\"\" class=\"wp-image-71880\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/1-1.png 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/1-1-300x225.png 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/1-1-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>BTS is back \u2014 and BorahaEast 2.0 returns in full purple celebration across all SM Malls in the East.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong><em>East of Metro Manila, Philippines &#8211; <\/em><\/strong>Attention, Filo ARMY! A purple-filled celebration is making its way across SM Supermalls in the East as BorahaEast 2.0 returns for an even bigger and more exciting season.<br><br>Fueled by the excitement surrounding BTS\u2019 new album <em>Arirang<\/em> and their ongoing sold-out world tour, BorahaEast 2.0 brings together ARMY from across the country for a celebration of music, friendship, creativity, and unforgettable fandom moments.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"1024\" data-attachment-id=\"71881\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/attachment\/2-121\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/2.png\" data-orig-size=\"1006,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/2-236x300.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/2-805x1024.png\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/2-805x1024.png\" alt=\"\" class=\"wp-image-71881\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/2-805x1024.png 805w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/2-236x300.png 236w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/2-768x977.png 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/2.png 1006w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>SM Malls in the East celebrate BorahaEast 2.0 ARMY Fan Festival on June 13 to July 9<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>In partnership with ARMYs of the East PH, the campaign transforms seven SM malls into purple-filled destinations where fans can connect, celebrate, and create memories together:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SM Center Angono\u00a0<\/li>\n\n\n\n<li>SM Center Antipolo Downtown\u00a0<\/li>\n\n\n\n<li>SM City East Ortigas\u00a0<\/li>\n\n\n\n<li>SM City Marikina\u00a0<\/li>\n\n\n\n<li>SM City Masinag\u00a0<\/li>\n\n\n\n<li>SM City San Mateo\u00a0<\/li>\n\n\n\n<li>SM City Taytay\u00a0<\/li>\n<\/ul>\n\n\n\n<p>From June 13 to July 9, ARMYs can look forward to a lineup of maxed-out experiences happening throughout the campaign. Watch participating malls glow during the much-awaited purple illumination, join cup sleeve events with fellow fans, and discover exciting finds at the pop-up market featuring BTS merch and other fan-made collectibles.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/3-7.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"71882\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/attachment\/3-7-19\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/3-7.png\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"3 (7)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/3-7-300x225.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/3-7.png\" data-id=\"71882\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/3-7.png\" alt=\"\" class=\"wp-image-71882\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/3-7.png 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/3-7-300x225.png 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/3-7-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Energetic fan chants are always fun with hundreds of co-ARMYs cheering together<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/4-6-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"71883\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/attachment\/4-6-15\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/4-6-1.png\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"4 (6)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/4-6-1-300x225.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/4-6-1.png\" data-id=\"71883\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/4-6-1.png\" alt=\"\" class=\"wp-image-71883\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/4-6-1.png 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/4-6-1-300x225.png 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/4-6-1-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Groove with co-ARMYs to BTS hits at ARMY fan gatherings<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/5-4-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"71884\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/attachment\/5-4-14\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/5-4-1.png\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"5 (4)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/5-4-1-300x225.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/5-4-1.png\" data-id=\"71884\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/5-4-1.png\" alt=\"\" class=\"wp-image-71884\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/5-4-1.png 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/5-4-1-300x225.png 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/5-4-1-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Running while fangirling to BTS is always a good idea<\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>From BTS bias discussions and concert stories to handing out freebies, the ARMY fan gatherings create the perfect space for fans to connect and celebrate together. Meanwhile, energetic fans can dance their hearts out during Random Play Dance sessions and cap off the BorahaEast 2.0 celebration at the Neon Purple Run this July \u2014 a vibrant finale where running enthusiasts and ARMY alike can hit the ground in purple and create unforgettable memories with fellow fans in every stride.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/6-5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"71885\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/attachment\/6-5-12\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/6-5.png\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"6 (5)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Tag along your ARMY bestie and create lasting fangirl memories&lt;\/p&gt;\n\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/6-5-300x225.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/6-5.png\" data-id=\"71885\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/6-5.png\" alt=\"\" class=\"wp-image-71885\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/6-5.png 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/6-5-300x225.png 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/6-5-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Tag along your ARMY bestie and create lasting fangirl memories<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/7-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"71886\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/attachment\/7-4-8\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/7-4.png\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"7 (4)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Join ARMY games and win fun prizes at fan gatherings&lt;\/p&gt;\n\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/7-4-300x225.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/7-4.png\" data-id=\"71886\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/7-4.png\" alt=\"\" class=\"wp-image-71886\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/7-4.png 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/7-4-300x225.png 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/7-4-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Join ARMY games and win fun prizes at fan gatherings<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Beyond the activities, BorahaEast 2.0 is all about creating meaningful moments together. Whether you\u2019re attending with your ARMY besties, meeting new fandom friends, or simply celebrating your love for BTS, every stop promises surprises, prizes, photo-worthy moments, and experiences that make the Festa season even more memorable.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/8-5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"71887\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/attachment\/8-5-5\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/8-5.png\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"8 (5)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Join ARMY games and win fun prizes at fan gatherings&lt;\/p&gt;\n\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/8-5-300x225.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/8-5.png\" data-id=\"71887\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/8-5.png\" alt=\"\" class=\"wp-image-71887\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/8-5.png 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/8-5-300x225.png 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/8-5-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Join ARMY games and win fun prizes at fan gatherings<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/9-5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"71888\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/attachment\/9-5-7\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/9-5.png\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"9 (5)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;BTS merch\u2014official or fanmade in all forms\u2014available for collection at the Pop-up Market in select SM malls and dates.&lt;\/p&gt;\n\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/9-5-300x225.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/9-5.png\" data-id=\"71888\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/9-5.png\" alt=\"\" class=\"wp-image-71888\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/9-5.png 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/9-5-300x225.png 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/9-5-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">BTS merch\u2014official or fanmade in all forms\u2014available for collection at the Pop-up Market in select SM malls and dates.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>So wear your favorite purple fits, bring your light sticks, and prepare to celebrate the Festa season the maxed-out way at BorahaEast 2.0.<\/p>\n\n\n\n<p>Don\u2019t miss a single purple moment \u2014 follow the official social media pages of all seven participating SM Malls in the East for BorahaEast 2.0 schedules, surprises, and event announcements, then gala to the max by visiting your most loved malls throughout the celebration and making memories with fellow ARMY along the way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>East of Metro Manila, Philippines &#8211; Attention, Filo ARMY! A purple-filled celebration is making its way across SM Supermalls in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":71881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2730],"tags":[17366,3338,14604],"class_list":["post-71879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-borahaeast-2-0","tag-sm-malls","tag-sm-malls-in-the-east"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SM Malls in the East Goes Purple Again for BorahaEast 2.0 - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SM Malls in the East Goes Purple Again for BorahaEast 2.0 - Team PCheng\" \/>\n<meta property=\"og:description\" content=\"East of Metro Manila, Philippines &#8211; Attention, Filo ARMY! A purple-filled celebration is making its way across SM Supermalls in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/\" \/>\n<meta property=\"og:site_name\" content=\"Team PCheng\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TeamPCheng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TeamPCheng\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-18T03:11:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T03:11:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1006\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.teampcheng.com\/blog\/#\/schema\/person\/e071dbbafaf7dc781f6ef466e5c14ad9\"},\"headline\":\"SM Malls in the East Goes Purple Again for BorahaEast 2.0\",\"datePublished\":\"2026-05-18T03:11:23+00:00\",\"dateModified\":\"2026-05-18T03:11:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/\"},\"wordCount\":488,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.teampcheng.com\/blog\/#organization\"},\"image\":{\"@id\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/2.png\",\"keywords\":[\"BorahaEast 2.0\",\"SM Malls\",\"SM Malls in the East\"],\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/\",\"url\":\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/sm-malls-in-the-east-goes-purple-again-for-borahaeast-2-0\/\",\"name\":\"SM Malls in the East Goes Purple Again for BorahaEast 2.0 - 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