{"id":71922,"date":"2026-05-19T09:53:31","date_gmt":"2026-05-19T01:53:31","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=71922"},"modified":"2026-05-19T09:53:38","modified_gmt":"2026-05-19T01:53:38","slug":"iconic-global-home-appliance-brand-frigidaire-makes-a-comeback-in-filipino-homes","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/iconic-global-home-appliance-brand-frigidaire-makes-a-comeback-in-filipino-homes\/","title":{"rendered":"Iconic global home appliance brand Frigidaire makes a comeback in Filipino homes"},"content":{"rendered":"\n<p>CYA launches new line of modern, streamlined refrigerators in the Philippines<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-attachment-id=\"71923\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/iconic-global-home-appliance-brand-frigidaire-makes-a-comeback-in-filipino-homes\/attachment\/image-1-96\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-1.jpg\" data-orig-size=\"1280,853\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1776889623&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"image (1)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-1-300x200.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-1-1024x682.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-1-1024x682.jpg\" alt=\"\" class=\"wp-image-71923\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-1-1024x682.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-1-300x200.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-1-768x512.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Frigidaire is positioned to bridge the gap when consumers look for highly reliable and efficient products at a price point that remains practical and value for money. Photo by CYA Industries.<\/figcaption><\/figure>\n\n\n\n<p>Across the Philippines, one is still bound to encounter someone who quips <em>\u201cpridyider\u201d <\/em>when referring to the indispensable, everyday kitchen appliance used to store meats and vegetables, make ice, cool drinks and keep leftover food.<\/p>\n\n\n\n<p>It is an enduring reminder of the power of an iconic brand that dominated Filipino households in a post-war era that focused on family values, society building, as well as modern technology.<\/p>\n\n\n\n<p>This year\u2014110 years since the first self-contained refrigerator was introduced by Guardian Frigidaire\u2014the brand continues to bring innovation, quality, and aesthetic design to Filipino homes as an integral part of daily living.&nbsp;<\/p>\n\n\n\n<p>\u201cThe Philippines is definitely a vital market in the burgeoning consumer appliance sector worldwide and we are optimistic of tapping into this with such a strong legacy brand,\u201d says Franklin Chan of CYA Industries, the new official licensee of Frigidaire in the Philippines, as part of its robust portfolio.<\/p>\n\n\n\n<p>Globally to this day, Frigidaire remains a powerhouse brand in home appliances, consistently&nbsp;<\/p>\n\n\n\n<p>top-ranked in customer satisfaction.&nbsp; \u201cIt is a brand we see bridging generations, especially with today\u2019s strong nostalgia for products that stand for excellent quality and reliability,\u201d says CYA Industries marketing head Norman Reynoso.<\/p>\n\n\n\n<p>CYA Industries recently held a launch event with trade partners and distributors, coinciding with the company\u2019s 25th anniversary, dubbed \u201cCYA at 25: A Quarter of Legacy.\u201d The event was held at Novotel Manila Araneta City in Quezon City\u2014a subtle nod to the Araneta family, who introduced and manufactured Frigidaire in the 1950s.&nbsp;&nbsp;<\/p>\n\n\n\n<p>CYA Industries reiterated its commitment to improving the lives of Filipino families with products that are not only innovative but in step with latest trends in smart and sustainable technology.&nbsp;<\/p>\n\n\n\n<p>At the event, Frigidaire unveiled its latest lineup of licensed refrigerators, chillers and freezers boasting of design features that allow seamless and modular integration into modern kitchen interiors while offering state-of-the-art features such as Purefit technology, Metal-Tech Cooling, cost-saving inverter technology, and eco-friendly refrigerants.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"766\" data-attachment-id=\"71924\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/iconic-global-home-appliance-brand-frigidaire-makes-a-comeback-in-filipino-homes\/attachment\/image-2-43\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-2.jpg\" data-orig-size=\"1280,958\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image (2)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-2-300x225.jpg\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-2-1024x766.jpg\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-2-1024x766.jpg\" alt=\"\" class=\"wp-image-71924\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-2-1024x766.jpg 1024w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-2-300x225.jpg 300w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-2-768x575.jpg 768w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/05\/image-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">From left: Van Valenzuela, CYA National Sales Manager; Norman Reynoso, CYA Marketing Manager); Mark Chan, CYA Business Development Manager; Franklin Chan, CYA General Manager; and Elena Villamor, CYA Marketing Supervisor. Photo by CYA Industries.<\/figcaption><\/figure>\n\n\n\n<p>Frigidaire also introduced other cooling products such as air conditioners and semi-commercial beverage coolers, and hinted at more products that Filipino consumers can look forward to, such as washing machines, microwave ovens, and water dispensers.&nbsp;<\/p>\n\n\n\n<p>According to Chan, Frigidaire is positioned to bridge the gap when consumers look for highly reliable and efficient products at a price point that remains practical and value for money\u2014eventually placing <em>\u201cpridyider\u201d <\/em>once more on Filipinos\u2019 lips.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CYA launches new line of modern, streamlined refrigerators in the Philippines Across the Philippines, one is still bound to encounter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":71924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2730],"tags":[17375],"class_list":["post-71922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-frigidaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Iconic global home appliance brand Frigidaire makes a comeback in Filipino homes - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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