{"id":72838,"date":"2026-07-07T18:28:41","date_gmt":"2026-07-07T10:28:41","guid":{"rendered":"http:\/\/www.teampcheng.com\/blog\/?p=72838"},"modified":"2026-07-07T18:28:45","modified_gmt":"2026-07-07T10:28:45","slug":"aia-and-bpi-aia-donate-to-kythe-foundation-for-pediatric-care-initiatives-through-their-multi-protection-critical-illness-products","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/aia-and-bpi-aia-donate-to-kythe-foundation-for-pediatric-care-initiatives-through-their-multi-protection-critical-illness-products\/","title":{"rendered":"AIA and BPI AIA donate to Kythe Foundation for pediatric care initiatives through their multi-protection critical illness products"},"content":{"rendered":"\n<p><strong>MANILA, Philippines<\/strong>\u2014AIA Philippines, formerly Philam Life, and BPI AIA Life Assurance Corporation (BPI AIA), the bancassurance partnership between the Bank of the Philippine Islands (BPI) and AIA Philippines, have strengthened their commitment to empowering Filipinos to live healthier, longer, and better lives by supporting the Kythe Foundation to mark the launch of their latest health insurance solutions\u2014AIA Critical Protect Plus and BPI AIA MultiCare Protect.<\/p>\n\n\n\n<p>These new products respond to the rising healthcare costs and the increasing demand among Filipinos for coverage that goes beyond a first critical illness diagnosis. AIA Critical Protect Plus and BPI AIA MultiCare Protect offer multi-claim critical illness protection, allowing customers to claim for up to three major critical illnesses, with benefits for early-stage conditions, flexible coverage options, and protection that can extend up to age 100.<\/p>\n\n\n\n<p>Both companies will make a donation to Kythe Foundation, in the name of AIA Critical Protect Plus and BPI MultiCare Protect policyholders, to fund programs for children with cancer that support medical care, psychosocial services, and patient navigation \u2014 including therapeutic play, caregiver support, emergency aid, and child-friendly spaces at the National Children\u2019s Hospital and Philippine Children\u2019s Medical Center.<\/p>\n\n\n\n<p><strong>Shared purpose in action: turning protection into impact<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/07\/image-29.png\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"346\" data-attachment-id=\"72839\" data-permalink=\"http:\/\/www.teampcheng.com\/blog\/lifestyle\/aia-and-bpi-aia-donate-to-kythe-foundation-for-pediatric-care-initiatives-through-their-multi-protection-critical-illness-products\/attachment\/image-255\/#main\" data-orig-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/07\/image-29.png\" data-orig-size=\"750,346\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/07\/image-29-300x138.png\" data-large-file=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/07\/image-29.png\" src=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/07\/image-29.png\" alt=\"\" class=\"wp-image-72839\" srcset=\"http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/07\/image-29.png 750w, http:\/\/www.teampcheng.com\/blog\/wp-content\/uploads\/2026\/07\/image-29-300x138.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><figcaption class=\"wp-element-caption\"><strong>AIA Philippines and BPI AIA donate to Kythe Foundation to expand care for children with cancer<\/strong><br><em>In photo from L-R: Caroline Tongco, Childlife Manager, Kythe Foundation; Magdalena Lopez, Executive Director, Kythe Foundation; Stu Spencer, Group Chief Marketing Officer, AIA Group; and Melissa Henson, Chief Marketing Officer, AIA Philippines<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>\u201cThis collaboration helps us bring to life AIA\u2019s Purpose \u2014 helping people live Healthier, Longer, Better Lives \u2014 in a deeply meaningful way, extending our contributions to the communities we serve. By supporting Kythe Foundation, we help enable vital psychosocial care and patient support programs that empower children with critical illnesses and give their families greater strength and resilience throughout their healthcare journey. We feel there is no better way to mark the launch of our new health products AIA Critical Protect Plus and BPI AIA MultiCare Protect,\u201d said Melissa Henson, Chief Marketing Officer, AIA Philippines.<\/p>\n\n\n\n<p>Founded in 1992, Kythe Foundation pioneered Child Life Services in the Philippines, helping pediatric patients cope with hospitalization through play, psychosocial support, and family-centered care.<\/p>\n\n\n\n<p>The donation will support initiatives such as setting up of emergency and treatment funds for patients, providing psychosocial support kits to newly diagnosed patients and their families, and upgrading the Kythe safe spaces at the National Children&#8217;s Hospital and Philippine Children&#8217;s Medical Center.<\/p>\n\n\n\n<p>\u201cAt Kythe, we see every child beyond their diagnosis. We see their courage, fears, and hope,\u201d said Kythe Foundation Executive Director Magdalena Lopez. \u201cWe are grateful for our partnership with AIA and BPI AIA, whose commitment to supporting Filipino families goes beyond financial protection. Their support helps us care for children with cancer and chronic illnesses not only by addressing their physical needs, but also by supporting their emotional well-being and that of their families.\u201d<\/p>\n\n\n\n<p>AIA and BPI AIA customers who purchase AIA Critical Protect Plus and BPI AIA MultiCare Protect will be notified that AIA and BPI AIA have contributed to Kythe Foundation on their behalf at no extra cost to their premium.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MANILA, Philippines\u2014AIA Philippines, formerly Philam Life, and BPI AIA Life Assurance Corporation (BPI AIA), the bancassurance partnership between the Bank 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